It’s that time of year when students are hitting the books again. Small business owners should take a page and consider some key additions to their reading library from successful marketers like Grant Cardone, Tony Robbins, Gary Vaynerchuk and Jeff Bezos.
Since September is Read a New Book Month, here are quotes from four influential books to transform your business marketing in four weeks.
The 10X Rule by Grant Cardone
Named No. 1 on Forbes Magazine’s 25 Marketing Influencers to Watch in 2017, real estate tycoon Grant Cardone is a 7-time best-selling sales and marketing author. The 10X Rule reveals principles for achieving “massive action” and realizing success in business and life.
- “As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.”
- “Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams!”
- “Being careful requires you to take actions cautiously—and there is no way that you will ever hit 10X activity levels by being cautious.”
Grant encourages entrepreneurs to set high targets that will push them toward success, and to push even harder once it is achieved. To reach big goals, individuals must learn to become their own resource, take full responsibility for their actions and cast away any limitations.
Unshakeable by Tony Robbins
Financial guru Tony Robbins interviews over 50 of the world’s top investors in Unshakeable, his playbook for achieving financial freedom.
- “80% of success is psychology and 20% is mechanics.”
- “You have to focus on what you can control, not what you can’t.”
- “The greatest danger to your financial health isn’t a bear market. It’s being out of the market.”
Tony shares examples of common investing mistakes and actionable solutions for how to avoid them. From these experiences, readers learn to gain confidence in navigating the market and to develop a sense of fulfillment.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
To connect with customers, social media marketing expert Gary Vaynerchuk details the importance of context over content for building solid, long-lasting relationships on social media in Jab, Jab, Jab, Right Hook.
- “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”
- “Social media is like crack—immediately gratifying and hugely addictive.”
- “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
Gary touts emotional investment in your target audience first to receive the same in kind. Engage with people on a human level to build a loyal customer base.
The Everything Store by Brad Stone
Brad Stone’s book, The Everything Store, offers a rare insight into the polarizing world of Amazon. Founder and CEO Jeff Bezos took a huge risk during a time when the internet was still new and unknown, which Stone uncovers through interviews with those closest to Bezos, including his estranged father.
- “It’s easier to invent the future than to predict it.”
- “But don’t be worried about our competitors because they`re never going to send us any money anyway. Let’s be worried about our customers and stay heads-down focused.”
- “In the end, we are our choices.”
Jeff’s relentless tactics turned the e-bookstore into a formidable online giant that’s swallowed up entire industries. The book follows the story of Amazon’s ups and downs, and how its CEO’s unforgiving perseverance revolutionized online shopping.