Small Business Tips

4 Reasons Why Brand Consistency Makes Sales

If you’ve researched branding, then you know that there are six different areas to gauge the strength of a brand. Brands can be measured by their uniformity, uniqueness, versatility, administration, consistency and ability to invoke feeling.


Why Brand Consistency Makes Sales

There are four essential reasons why your brand identity must continue to be uniform and consistent to achieve the best results for your business:

1. Separate yourself from your competitors

Your business should be the first thing to come to mind when your customer wants a product or service in your industry. Unless you have strong consistent branding, this will be a hard goal to achieve.

One example is when you make a lot of changes to your brand logo or colors. Keeping the changes to a minimum allows your consumers to easily recognize you. The colors and logo that represent your brand should set you apart from your competitors and make it easy for your customers to remember.

2. Legitimacy

Maintaining the same brand consistently helps build legitimacy. People purchase from brands that they know more often than from brands they are unfamiliar with.

A great example is those who purchase from big national brands like Ford and Chevy. These brands are so well known that customers can just distinguish them from their logo.

Emulating big brands allows you to take advantage of their mistakes and reap in the rewards. Keeping your logo, tone, typeface and layout consistent throughout all platforms will go a long way with your customers.

Coca-Cola logos before and after 1969.
Coca-Cola added a ribbon to its famous logo in 1969.

3. Impressions

How many impressions are required for the average person to complete a sale with your brand? When it comes to impulse purchases, loyal customers will continue to order from you after the first contact has been established.

What about when the customer has never shopped with you before? Research suggests that, on average, it takes about three impressions before a consumer makes an initial purchase. For this reason, it is important that your company identity remain consistent in your marketing efforts so that every time a potential consumer has the same impression every time he or she comes in contact with your brand.

4. Being clear with your customers

Staying consistent with your customers ensures that everyone has the same idea about your business. For example, if the logos and colors on your business card are different than the color scheme on your flyers, you could potentially be losing recognition, and therefore, business due to inconsistency. A customer’s purchase decision is an extremely delicate procedure, and you should try to make the decision as easy as possible for them.

For help with brand marketing, visit Overnight Prints Design Services to schedule a consultation.

Article contributed by Anthony Cafone, social media specialist at OvernightPrints.com.

You Might Also Like

Smart Ways Print Adds to Your Holiday Marketing

A Guide to Becoming a Successful Entrepreneur

Top 5 Advice for Entrepreneurs on Small Business Saturday

4 Reasons to Use Direct Mail Marketing

Top 4 Marketing Books That Will Transform Your Small Business

The Best 4 Marketing Tools for Branding a Professional Speaker

Are You a Shark in Business?

Print vs. Digital: Where to spend your ad dollars

Staycations That Will Improve Work Performance

Essential Print Marketing for the Tourism Industry

5 Budget-Friendly Print Products for Small Businesses

Ready-to-Use Templates for Email Debt Forgiveness Day

Small Business Story: Kristin Bleyenberg Design

Tax Advice: 5 Small Business Marketing Deductions to Know

Top 7 Ways to Spring Clean Your Business Marketing

Mom & Pop Shops That Made it Big

Will You Be My Valentine? How to Attract Customers

The Most Powerful Red Logos in Marketing

New Year’s Resolution: Dance Away

#InspireMe2017: Finance Tips

Small Business Marketing Lessons from the Rose Parade

Small Business Conference Planning Checklist

Secure Customers Before and After Cyber Monday

16 Secrets to a Successful Black Friday

Trade Show Tips to Steal

Where Print Marketing Wins

Start Being The Best You!

Tell Your Story With A Business Card

Be a Showstopper at the Las Vegas MAGIC Convention

New Year, New Marketing Materials.

Skip The Rush By Shopping Small This Year

Feel Good On the Outside And The Inside With JEUNESSE

Revolutionary Skin Cream Reverses Time Naturally

New Custom T-Shirts Designer Is Available!

New Promo Items Are Available At Overnight Prints

Apps to Increase the Productivity of Your Business

How one photographer used savvy marketing to skyrocket his leads

Brochure Minimalism

Taking Stock of Your Business Card Paper

Stop Bailing on Mailing (Services)

Business Cards: Here today…Not Gone Tomorrow

QR Codes in Posters and Mini BCs

Presenting the Pocket Folder

Death of the Business Card?

Crazy March Media, Money & Marketing

What Chlorine Free Means

Roses are Red

A Paperless Society

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Mini Business Cards

Overnight Prints Web Commercial – how we made it!

5 ways to add value to your business cards

Tips on Creating Direct Mail Services for your Small Business

10 Tips on Creating a Brochure

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

Create a design portfolio booklet at Overnight Prints

Black Friday Promotion – Spend $50 get $50

Make your own Holiday Gift Stationery at OvernightPrints!

Overnight Prints Magazine Discount

Steve Jobs 1979 business card

Halloween Print Products for October Promotions

3 Best Print Product Ideas

postcard vs e-postcard

Best business cards

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Top Sites and Useful Resources for Freelancers

Top 5 list of Digital Designers you should know about!

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Brilliant Art & Design Work

Address Labels are now available at OvernightPrints.com

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

5 Best Custom Business Card ideas from Small Business Customers!

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

Do Your Business Cards & Marketing Materials Need Revamping?

Not Convinced? Free Samples To Change Your Mind!

Going The Extra Mile: OvernightPrints.com Mailing Service

Shop the Story!