5 Tips to Prepare Your Comic Con Booth

For artists looking to increase sales, comic book conventions are a godsend. The granddaddy of all geek gatherings, Comic Con, has a specialized area called Artists’ Alley that’s devoted to creators of fan art and original pieces. The constant foot traffic and potential sales are more than worth the cost of securing a booth in the alley.

Comic Con artist
Illustrators showcase original comic fan art at conventions.

However, it’s vital that artists give themselves enough time to plan accordingly for a convention. These events present opportunities to not only sell art, but also to connect with like-minded exhibitors and market to future high-dollar customers. Keep the following tips in mind as you get ready for the next comic convention.

5 Tips for Exhibiting at Comic Con

1. Research the Convention

The biggest mistake you can make as a first-time exhibitor is to be unfamiliar with the convention’s audience. You may be thinking that it’s just a bunch of comic book obsessives roaming through a trade show hall, but every convention has unique special events and activities.

Comic Con convention hall
Comic and pop culture events are held monthly across the U.S.

San Diego’s Comic Con brings in more than 150,000 attendees, which means there will also be plenty of exhibitors providing competition. That’s why it’s smart to attend the convention a year out to see what you’ll be dealing with.

Consider the layout of the showroom, exact location of Artists’ Alley and what the other exhibitors are selling. You may need to temper your artwork to make it stand out or appeal to the dynamics of the crowd. Attending other comic conventions to get ideas and research the target audience can also be helpful.

2. Get Your Permits and Paperwork in Order

There will be a bit of red tape to go through before you can secure a comic con booth. In addition to the convention application process, you might need to get a permit if you want to legally sell your artwork, depending on the state.

Comic illustrator business card
Before selling art at conventions, check for permit requirements.

In California, new exhibitors can get an occasional/temporary seller’s permit through the Board of Equalization Office. Out-of-state artists can apply for their permits via snail mail. While the process is simple, it’s important to take care of this step ahead of time to avoid any hiccups.

Be prepared to have your permit available and accounting books organized once you get to the convention. Remember, you’ll also be responsible for collecting sales tax for your work.

3. Turn Your Booth into a Work of Art

After you get the paperwork out of the way, you can finally get down to the fun of designing your comic con booth. You’re an artist, so the presentation should be neat, stylish and even a bit creative. However, you should avoid designs so striking that they actually take attention away from your artwork.

You’ll also need to think about your layout and how to draw in attendees. This is where the pre-show research comes in handy. If you’re sharing space, you may want to coordinate details with the other exhibitors.

Comic Con booth
Consider booth layout before arriving to the comic convention.

It’s important to prepare for any potential disasters that could occur during the convention. Be sure to bring backup tablecloths, extra supplies and have a system in place if you must leave the booth. You’ll want to have a secure cash box and credit card app set up as well.

4. Be Ready With Plenty of Print Items

You can never have too many print items to supplement your regular artwork. Not only is printing relatively cheap, but it can also inform customers about your business. Sellable comic con prints include:

Fan art bookmarks
Create sellable print products to attract attendees to the booth.
  • Posters: Your prints could be scaled-down versions of full-sized pieces.
  • Postcards: These are very handy and popular with out-of-town visitors.
  • Booklets: Turn booklets into comic books or showcase collections of artwork.
  • Bookmarks: Great for voracious readers, bookmarks may include artwork and business info.

Furthermore, there are various printable items that work strictly as booth marketing materials. You may consider giving away the following:

  • Business cards: Be sure to share your contact info and website to customers and fellow exhibitors.
  • Flyers: For an easy way to promote and advertise sales, nothing beats the traditional flyer.
  • Rack cards: You may use these as social cards to promote your online brand.
  • Pocket folders: These are used by attendees to store and protect artwork.

5. Price Your Products to Sell

Pricing your artwork appropriately will be a little different at a comic convention. While some attendees are eager to spend, others will feel gouged at every turn. That’s why you should have original work and fan art at various price points.

Fan art postcards
Pricing strategies can determine the success of a comic con booth.

Keep your higher-priced and limited-edition artwork on display to attract onlookers, but have plenty of more affordable items ready as well. You’ll be surprised how many people are willing to drop $20 on a souvenir. These smaller items could also do double duty as marketing tools for your website.

To create sellable art and booth marketing materials, visit

You Might Also Like

What Chlorine Free Means

Facebook Like and Dislike Stamps!

Introducing gapingvoid Business Cards

Flyer design – upload Photoshop flyer for free

Get Buzzy With Business Cards

What Makes Print Unique in the Marketing Mix?

8 Corporate Thank You Cards for Employee Appreciation Day

Creating your own Business Card file for print

7 Picture-Perfect Marketing Postcards for Photographers

20 Movies You Didn’t Know Were Books First

QR Codes in Posters and Mini BCs

Clever Ways to Use Coasters

Save Your Hands, Save Your Time: Self-Inking Stamps

5 ways to add value to your business cards

Your Business Card is Your Trademark

Halloween Print Products for October Promotions

Top 20 Custom Movie Posters

Complement Your Home & Business With Coasters

Bookmarks As A Marketing Tool: Cheap & Effective

The Networking Card

Artistic Genius Ben Kwok Speaks

Do Your Business Cards & Marketing Materials Need Revamping?

Overnight Prints Business Cards – Rated #1 for overall quality

3 Best Print Product Ideas

Take Your Business On The Road

Earth Day 2012

Taking Stock of Your Business Card Paper

Make Your Home & Office A Pleasant Place To Be

Create Cute Baby Calendars as Holiday Gifts

Mommy Cards for Mothers Day

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

Business Greeting Cards Aren’t Promo Items – Really

A Paperless Society

Bookmarks/ Think Outside The Box

Steve Jobs 1979 business card

How to Choose a Green Printer

Comp Cards – What they are and how to print them!

Mini Business Cards

Patriotic Party Planner

Car Door Magnets

Iconic Gig Posters: The Art Behind the Music

Small / Local Businesses Should Take Advantage Of EDDM

2011 Custom Calendars Available for the Holiday Season

Grow Customer Relationships with Holiday Cards

Not Convinced? Free Samples To Change Your Mind!

Postcard Marketing 101 – Using Customer Testimonials

5 Best Custom Business Card ideas from Small Business Customers!

Back to School Ideas

Stop Bailing on Mailing (Services)

Family Business Cards

Expert Tips for Creating Fashion Lookbooks

Death of the Business Card?

Overnight Prints Keeps it Green…You Can, too

Summer Cleaning (Had Me a Blast)

The Secret of QR Codes

Are Circle Business Cards In Your Toolkit?

The Importance of Good Print quality when creating Photo Postcards

Greeting Card design inspiration for Mothers Day

Be an Art Collector

Make your own Holiday Gift Stationery at OvernightPrints!

Art & Design on Postcards

Business Card Tips: What Does Your Business Card Say About You?


35 of the most Inspirational flyer & postcard designs

Establishing A Design, Establishes Your Company.

Best Business Cards from Around the Web

Overnight Prints Web Commercial – how we made it!

Don’t Let Your Appetite Down

Unique Business Card Ideas

7 Simple Steps to Designing High-Quality Business Flyers


Presenting the Pocket Folder

How Businesses Can Give Back on Arbor Day

Roses are Red

Gaining Awareness Without Breaking Your Bank

Hassle-Free Greeting Cards

What are Creative Uses for Bookmarks That Don’t Involve Books?

How to make your own fancy bookmarks

Tis The Season: Recycle Those Christmas Cards!

postcard vs e-postcard

Augmented Reality Business Cards

An Ode to H2O

Rack Cards With A Twist

Make A Statement With Your Business Card

What Can A Booklet Do For You?

Winning Movie Poster Designs from the 2017 Oscars

Invitations & Announcements for Dads & Grads

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

Business Cards: Here today…Not Gone Tomorrow

Create an ‘Etsy style’ Greeting Card in Photoshop

Expand Your Booklet Horizon

Is the Cell Phone Killing the Business Card

Stand Out From The Crowd By Using Spot-UV

Notepads now available from Overnight Prints

Dr. Seuss’ Life Lessons You Can Use

Crazy March Media, Money & Marketing


Great ideas for Custom Bookmarks & Bookmark Promotions

Best business cards

A Business Card Different Than The Rest

Never a Second Chance to Make a First Impression

Custom Bookmarks as Marketing Tools and Gift Ideas

Super Invitations for the Super Big Game!


Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Shop the Story!