Small Business Tips

Top 5 Advice for Entrepreneurs on Small Business Saturday

Who really thinks it’s a good idea to camp outside a store overnight only to get trampled over for a Black Friday deal on a flat screen TV? There exists another (safer) seasonal shopping day that happens on the same weekend!

We’re talking about Small Business Saturday. The Saturday after Thanksgiving has become a nationally recognized shopping extravaganza tantamount to Black Friday.

Point of sale signage
Encourage customers to shop small with in-store promotions.

Get the most out of one of the biggest shopping days of the year with these must-know small business marketing tips for entrepreneurs.

  1. Register for Small Business Saturday
  2. Expand social media marketing efforts
  3. Extend business hours
  4. Promote special deals and offers
  5. Partner with other small businesses

Put yourself on the map

First, register for Small Business Saturday. As a participating vendor, your business will be featured on the Shop Small map to let shoppers know where to find you. Print out store signage like event flyers and display the #ShopSmall hashtag inside and outside your establishment to remind customers of the big day.

American Express Shop Small Map
Register as a small business for a pin on the Shop Small Map

Jump on the social media bandwagon

You might want to up your social media game leading up to Nov. 25. Don’t be shy about tweeting and posting like crazy on Twitter, Facebook, Instagram and anywhere else your customers might be. Shoppers will be eager to get their shopping done early and for a great price.

Keep doors open late

Extending your hours can be worth your while. Take advantage of the increased foot traffic with “early bird” or “happy hour” specials for added revenue. Custom printed posters to hang on doors and windows are the ideal marketing materials to let shoppers know your promos.

Small Business Saturday window flyer
Extra hours could mean extra revenue during the holidays.

Get in the spirit of giving

Jolly Old Saint Nick isn’t the only generous soul during the holidays. Host social media contests and giveaways to leverage customer engagement into increased brand awareness. Run promotions that require fans and followers to share and/or like a post or your company page with their friends in order to win. This will get shoppers interested in your brand.

Shop Small signage
Boost social media engagement with exclusive online specials.

The more, the merrier

As a small business, you don’t need to go it alone. Partner up with other entrepreneurs to cross-promote your products or services. A juice and smoothie shop can join forces with a local gym or personal trainer to offer discounts to a related customer base. Rack card displays placed prominently next the register are sure to capture attention.

Rack card display
Cross-promote with other small businesses to maximize exposure.

Create branded marketing materials for Small Business Saturday at overnightprints.com.

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