Holidays & Occasions Small Business Tips

18 Pot O’ Gold St. Patrick’s Day Small Business Promotions For 2018

This is an update of a previous article posted on St. Patrick’s Day. Please see the original article [here].

Is your small business ready to celebrate St. Patrick’s Day this year? Successful marketing, especially holiday marketing, takes planning (and a wee bit of luck…of the Irish) to capitalize on a holiday known for rainbows, gold coins and shenanigans. Consider these 18 marketing ideas to turn a “pot o’gold at the end of a rainbow” promotion into profits.

18 St Patricks Day promos for small businesses for 2018

    1. Offer $18.00 off to the first 18 people who purchase on March 17th.
      Advertise your promotion early with your own bright green marketing flyers. Don’t forget to tag your specials with something appropriate like “Shamrock Day” on your website and social accounts leading up to the day.
    2. Rent a photo booth.
      Fill the photo booth with St. Paddy’s Day-themed props, like leprechaun hats and beards, green bow ties, funny glasses and wigs for a fun photo day. Have guests check-in on social media and post the images to receive an extra discount for same-day purchases.St. Patricks Day party supplies
    3.  Share an Irish Blessing.
      Run a postcard promotion for an extra 18% off with a traditional Irish blessing, such as this one:
      May love and laughter light your days,
      and warm your heart and home.
      May good and faithful friends be yours,
      wherever you may roam.
      May peace and plenty bless your world.
      with joy that long endures.
      May all life’s passing seasons.
      bring the best to you and yours!
    4. Host a “Find the Shamrock” game.
      Hide or camouflage shamrocks in your store, on your website, in your email marketing and/or your Facebook business page for customers to find. Present a prize, like a gift card or store credit, to the first three who can identify all of them.
    5. Advertise an oversized Pot O’ Gold promotion.
      Promote an offer for 18% off the entire store before St Patrick’s Day with an additional 10% off on March 17th for those who bring in their jumbo mailers containing a promo code.pot of gold
    6. Most spirited leprechaun.
      Have customers email or tag photos of themselves using your product while wearing green. Offer a free product or service to the most creative entry.
    7. Gift customers with Shamrock themed giveaways.
      Add your logo and contact information to keepsake items like magnets or coasters that will extend your exposure well past the holiday.st patricks day coasters
    8. Hold a lucky drawing
      Have customers sign up for a raffle to receive a free product or service. This is a great strategy for collecting new leads and gaining email subscribers.
    9. Give away green beer or treats all day.
      Show customer appreciation while enhancing brand awareness with green beer, cupcakes, cookies or other fun treats.St Patricks Day cupcakes
    10. Help customers avoid the pinch.
      Get customers of all ages into the holiday spirit with a fun giveaway that keeps them from getting pinched, like temporary shamrock tattoos or green-colored beaded necklaces.
    11. Give the gift (certificate) of gold.
      Offer a bulk sale to promote your green themed products. Products could be green in color or made with environmentally-friendly materials, like recycled paper print products.
    12. Green with Envy group sale.
      Print rack cards or bookmarks as gift certificates ahead of St. Patrick’s Day for customers to gift to friends and family. Use this strategy to build referral business.
    13. Promote a four-leaf clover discount.
      Run a “Lucky Shamrock Sale” – customers who buy three or more products get the fourth item free.four-leaf-clover
    14. Run a “Feeling Lucky” social contest.
      How about a social contest where customers tag your business and let you know how they’re feeling the luck of the Irish? Award the best entry with some customer love, including free products and a feature on your website.
    15. Use St. Paddy’s Day hashtags and emojis.
      Expand your reach on social media by including St. Patrick’s Day hashtags and four leaf clover emojis with each of your posts. Here are a few hashtags: #StPatricksDay, #StPaddysDay, #Shamrock, #Leprechaun, #LuckOfTheIrish.

#StPatricksDay is approaching fast! Design your #custom event flyers at #OvernightPrints today! #party #goodtimes

A post shared by Overnight Prints (@overnightprints) on

  1. Partner with local businesses for a wee bit of fun.
    Gather a few neighboring businesses for a contest. Each store will have different colored bookmarks for customers to collect and redeem for a prize at the “end of the rainbow.”
  2. Quiz customers with a trivia contest.
    Take to Facebook or Twitter with St. Patrick’s Day trivia questions to see who has the most Irish pride. Have followers send a private message with the correct response to receive a promo code.
  3. Hoard the gold by incentivizing customers using alternative form of payment.
    Offer an additional discount or include a free trinket for anyone purchasing using crypto-currency like Bitcoin or Litecoin.

For more small business marketing tips and trends, subscribe to blog.overnightprints.com

You Might Also Like

History of ‘Christmas in July’

Comic-Con Festivals from Around the World

Hit Summer Flicks Blasting Their Way Into Theaters

Getting Physical: Digital Brands Are Moving to the Physical World by Opening Stores

Six Small Business Week Tips For Success

For National Mom & Pop Business Owners Day: Mom & Pop Shops That Made it Big

World Water Day: Waterless Printing Saves Our Planet

6 Awesome DIY Ideas for Custom Easter Baskets

Pi Day Recipes

Free Templates for Corporate Thank You Cards: Employee Appreciation Day

Fashion Branding 101: Sell more than clothes

Old School Print is the Latest Marketing Strategy

5 Marketing Resolutions for a Happy New Year

10 Free New Year’s Eve Party Invitation Templates

Correct These Holiday Card Grammar Mistakes

Ultimate Gift Guide for Everyone Else on Your List

Short History of the Popular Christmas Greeting Card

Smart Ways Print Adds to Your Holiday Marketing

A Guide to Becoming a Successful Entrepreneur

Top 5 Advice for Entrepreneurs on Small Business Saturday

4 Reasons to Use Direct Mail Marketing

4 Reasons Why Brand Consistency Makes Sales

Top 4 Marketing Books That Will Transform Your Small Business

Alternative Ways to Share School Pride on College Colors Day

The Best 4 Marketing Tools for Branding a Professional Speaker

Back to School: 10 Major Life Hacks for DIY Classroom Décor

Are You a Shark in Business?

Print vs. Digital: Where to spend your ad dollars

Staycations That Will Improve Work Performance

Father’s Day Guide: Custom Gifts to Suit Every Dad

Cheap Print Ideas for an Easy, Breezy Summer Wedding

What You Need to Print Before and After Graduation

Essential Print Marketing for the Tourism Industry

5 Budget-Friendly Print Products for Small Businesses

Ready-to-Use Templates for Email Debt Forgiveness Day

Small Business Story: Kristin Bleyenberg Design

Tax Advice: 5 Small Business Marketing Deductions to Know

Top 7 Ways to Spring Clean Your Business Marketing

Mom & Pop Shops That Made it Big

Will You Be My Valentine? How to Attract Customers

Adorable Ways to Say I Love You (Without a Greeting Card)

The Most Powerful Red Logos in Marketing

New Year’s Resolution: Dance Away

#InspireMe2017: Finance Tips

Small Business Marketing Lessons from the Rose Parade

Small Business Conference Planning Checklist

4 Neat Ways to Personalize Holiday Wrapping Paper

11 Holiday Parties to Throw This Winter

How to Easily Design Business Holiday Cards

3 Ways to Prepare for Small Business Saturday This Year

Secure Customers Before and After Cyber Monday

16 Secrets to a Successful Black Friday

How to Decorate Your Thanksgiving Table

Halloween #SpookMeONP Design Contest

Fun Fall Marketing Ideas

Top 5 Trade Show Tips Worth Stealing

A Graduation to Remember

Where Print Marketing Wins

Start Being The Best You!

Tell Your Story With A Business Card

3 Products You Need for Easter Church Marketing

Make Some Green with St. Patrick’s Day Sales Ideas

It’s Time to Prepare for Spring Break in Las Vegas

The Ten Steps To Consider When You’re A Maid Of Honor

More Wedding Products For Your Special Day!

Celebrate Wedding Month With Our Favorite Wedding Products!

Be a Showstopper at the Las Vegas MAGIC Convention

Advertise your Business Seamlessly with Chinese New Year

Give Something Special this Valentine’s Day

Quick Tips for Hosting a Winning Super Bowl Party

New Year, New Marketing Materials.

New Years Party Essentials!

It’s Not Too Late To Order Your Holiday Essentials!

Give Your Friends And Family More Than A Gift This Holiday Season

Skip The Rush By Shopping Small This Year

Feel Good On the Outside And The Inside With JEUNESSE

How To Execute A Great Las Vegas Summer Wedding

Revolutionary Skin Cream Reverses Time Naturally

Save-the-Date Right

New Custom T-Shirts Designer Is Available!

New Promo Items Are Available At Overnight Prints

Apps to Increase the Productivity of Your Business

Las Vegas Wedding Photography / Breaking The Myth

Creative Wedding Essentials

How one photographer used savvy marketing to skyrocket his leads

Brochure Minimalism

Taking Stock of Your Business Card Paper

Stop Bailing on Mailing (Services)

Business Cards: Here today…Not Gone Tomorrow

QR Codes in Posters and Mini BCs

Presenting the Pocket Folder

Death of the Business Card?

Crazy March Media, Money & Marketing

What Chlorine Free Means

Roses are Red

A Paperless Society

Back to School Ideas

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Mini Business Cards

Overnight Prints Web Commercial – how we made it!

5 ways to add value to your business cards

Tips on Creating Direct Mail Services for your Small Business

10 Tips on Creating a Brochure

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

Create a design portfolio booklet at Overnight Prints

Amazing Christmas Card Designs

Black Friday Promotion – Spend $50 get $50

Make your own Holiday Gift Stationery at OvernightPrints!

Overnight Prints Magazine Discount

Steve Jobs 1979 business card

Halloween Print Products for October Promotions

Free Halloween Stencils for Kids

3 Best Print Product Ideas

postcard vs e-postcard

Best business cards

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Top Sites and Useful Resources for Freelancers

Top 5 list of Digital Designers you should know about!

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Brilliant Art & Design Work

Address Labels are now available at OvernightPrints.com

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

5 Best Custom Business Card ideas from Small Business Customers!

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

Do Your Business Cards & Marketing Materials Need Revamping?

Not Convinced? Free Samples To Change Your Mind!

Going The Extra Mile: OvernightPrints.com Mailing Service

Shop the Story!