Giving Back – A Spa Play Day for Dogs
It was a beautiful sunny day in Surf City (Huntington Beach), CA. A flock of frisky tail waggin’ dogs were the center of attention as they barked happily, sporting their...
Tips for Great Web Copy
News Flash! Research tells us time and time again that 80% of internet users scan web copy, rather than reading it word for word. Furthermore, When people lay eyes on...
Choosing the Best Paper for Your Print Project
You never get a second chance to make a first impression. While the origin of this bit of wisdom is unclear—“experts” have attributed it to Oscar Wilde, Mark Twain and...
Breaking Sales Records with Creative Print Marketing
Forty years ago, an enterprising car salesman accomplished a feat that hasn’t been topped yet. He sold 174 cars in one month! (That year, 1973, he sold a total of...
Designing a Brochure from the Heart
Howard Schultz, Chairman and CEO of Starbucks, said: In this ever-changing society, the most powerful and enduring brands are built from the heart… That’s the way you are building your...
Grow your Small Business with Novelty Notepads
Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make...
How Print Marketing is Like Dating
Don’t be a “One-date Wonder,” and turn your prospects away in 90 seconds or less with bad print marketing materials. Instead create lasting happy relationships with your customers, by following...
Small Business Website Basics
A nationwide survey of small business owners revealed the following: 45% have websites. 13% plan to get one. 41% say they do not need a website. A nationwide survey asking...
Go from Zero to Hero with Integrated Marketing
At the end of May 2009, the California State Parks Foundation (CSPF) was faced with massive budget cuts, threatening to close 220 California state parks. In response, the nonprofit organization...
