Print SMART

What Makes Print Unique in the Marketing Mix?

Print continues to be one of the stronger, if not the strongest, forms of advertising when it comes to triggering actions by consumers. An international communications research survey found that...
Small Business Tips

4 Reasons to Use Direct Mail Marketing

Marketing today has many different channels ranging from traditional mail to multiple online platforms. Even with the growing number of social media and other digital methods for reaching one’s target...
Small Business Tips

4 Reasons Why Brand Consistency Makes Sales

If you’ve researched branding, then you know that there are six different areas to gauge the strength of a brand. Brands can be measured by their uniformity, uniqueness, versatility, administration,...