Back-to-School Print Checklist for Small Business Sales
Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...
The Science of Color in Print: Colors That Sell
Imagine this: Two businesses hand you the same flyer. One uses bright yellow and bold red. The other is pale gray with soft pastels. Which one grabs your attention? The...
Surprising Print Stats Small Businesses Must Know
If you think print marketing is old-school, think again. In a world drowning in digital ads, print is quietly making a comeback—and delivering results many small businesses never expected. Because...
Essential Print Materials for Freelancers and Consultants
You’re talented. You’re driven. You’re the go-to expert in your field. But there’s one thing that can still make, or break, your client relationships: Your professional image. Because in freelancing...
Booklets vs. Brochures: How to Choose the Right One
You’re launching a new service. Or promoting a big summer sale. Or preparing for an industry trade show. You sit down to order your print materials—and hit a roadblock: Should...
Folders That Sell: How to Use Pocket & Presentation Folders
Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...
Back-to-School Print Ideas for Early Promotions
Blink and summer’s over. While your customers are still planning pool parties, smart businesses are already prepping for back-to-school season, and cashing in on early bird shoppers. Parents, teachers, students,...
How to Design Product Packaging That Gets Shared (and Remembered)
Picture this: A customer opens a package from your brand. They peel back bright, custom-printed wrapping paper. A burst of color and your brand logo appear. Tucked inside is a...
Creative Ways to Use Bookmarks in Summer Promotions
Summer is the season for fresh ideas and vibrant connections and it’s the perfect time for small businesses to try new ways of engaging customers. While bookmarks might seem like...
