We’ve all heard the expression, “What’s Simple Is True,” but today I think we can actually elaborate on that a bit…what’s simple, and cheap, is also true. That’s right, it’s not always how much money you spend, how many designers and marketing experts and whatever elses you have at your disposal, sometimes simple ideas can make big impacts. Enter, the bookmark as a marketing tool.
Yes, the bookmark. The old staple to an old era that many people think is rapidly disappearing. We couldn’t disagree more. The age of print has not yet met its demise, and despite the meteoric rise of the Kindle, the Sony Reader and even the iPhone and the Internet, books still have a place in this world and as long as they do, the bookmark will remain one of the most simple and effective ways to spread a little message in a way that everyone can relate to and appreciate. Face it, we all need bookmarks, and if those bookmarks are free, you’re going to use them, and look at them, a lot.
You can put anything you want or need on a bookmark to help market your business, your company, your idea and the best part is, they are extremely easy, and extremely cheap to make. Once the designing and creation phase of your process is over and you actually have the cards in your hand, distributing them is also a breeze, which makes very effective and inexpensive marketing somewhat foolproof. Slip them into magazines, brochures, flyers, books, with billing statements or your company invoices and people will not only respond, they’ll spread them around and even further market you.
The bottom line is, if you want a quick and easy way to add a lot of marketing for a little money, bookmarks can be a fantastic way to do so. Add some to your arsenal and watch how they actually work For you. You can’t really lose!
