Every individual has a story to tell. A story that is different from the rest and deserves to be delivered in the correct manner. Now, “correct manner,” is not uniform, it’s divergent. Constantly diving in different directions. When i think of a business card, i think of a opportunity to
tell a story. Whether that be for the company i work for, or simply myself. It’s an outlet, a medium, or even a platform to get your story heard in the crucial moments, and in the most important encounters.
There are five characteristics every business card should encompass. Maintaining simplicity, purpose, accuracy, professionalism, and uniqueness. These five aspects carry a business card, and make it effortless for your story to come across with dynamic precision. Leave an instant impression by including all these factors within your card.
A card that showcases simplicity, is a card that presents trustworthiness and loyalty. Choosing simple color hues such as black and white allows trust to be seen. In addition, keeping all your information limited will create a subtle, yet dramatic impact. No matter what business we are in, trust remains the top factor. It’s vital, and can all begin with your business card. White on a card can also interpret clarity, and a clean purpose.
Purpose. A reason, justification, and a motivation for what you do. This factor must be communicated through the text and design on the card. What drives you? Make sure you place the most important information on your card, not your whole resume.
Try not to clutter your card with details, this is a turnoff for many employers. Perhaps, think about a short quote, or six word bio, telling your audience your purpose. This leaves the card not with a clean look, but with something that grabs their attention, leaving them wanting to know more.
The next factors can be combined, and those are accuracy and professionalism. They both go hand in hand. You never want to portray yourself as something that you’re not. Always stay true to yourself and to others. Many people tend to go overboard and end up with a business card that not only represents their self, but in some instances their company. Pay attention to colors, finishes, and text. Make sure your card is a strong representation of your purpose.
Last but certainly not least, is being unique. We all naturally have this quality, but it’s another thing to bring it to the table. Have something in addition to your standard business card to give to potential clients or employers. Give them something with a more in-depth look.
Our mini business cards are the ideal outlet to showcase and highlight even more. Provide your LinkedIn, Facebook, and much more.
Business Cards, Every Door Direct Mail, Everything Print / Las Vegas, Post Cards, Posters, promo items, Promotions, Resellers & Designers, Small Business, Welcome Bloggers
Such a festive holiday as St. Patrick’s Day calls for sales and more sales. The color green alone represents generosity and being practical, both characteristics encompass what a sale is. Why not use this fun holiday to encourage and invite customers into your business?
Marketing your business in one way or another for St. Patrick’s Day can only present benefits. It allows your business another chance to push your business locally, gain awareness, and of course continue to grow. Sitting back and not jumping at chances to market will only bring setbacks and failure. What’s great about marketing is it can be effective without overspending. Our printing prices are among the lowest online, but still possess professional quality. In this blog i discuss three products. Whether you use one or all, they make for a terrific ROI.
The first product that comes to mind is our Standard Business Card. This product is perfect for in-house coupons. Let’s say a customer visits your restaurant or any business for that matter and purchases from you. Pile onto their great experience by giving them an incentive to come back soon with a coupon. Get festive by using a bright green color along with the offer of your choice. We offer 4:4 color printing across all of our business cards. Place images, text, and vibrant colors without any worries or hassles.
The next product i want to introduce is our 15pt card stock Postcards. I suggest using our EDDM to send out postcards to your surrounding local community. Reach out as far as 5 miles, all the way down to a quarter of a mile away from your business.
This service is undoubtedly efficient and effective and can target potential customers that are not aware of your business. Placing a discount or coupon on your postcard will only increase the likelihood of first time customers stopping by. Why is this? It’s close to their residency, appealing quality, and of course the incentive.
Last but certainly not least is our posters. Made on professional paper stock and finished with a soft layer of our 100lb aqueous gloss, these posters are one-of-a-kind. We also offer six unique sizes to fulfill your needs and expectations. Posters are a great marketing tool because they allow you to reach mass audiences. Not only will you receive that, but you also will be saving big on printings finest. Extend your reach, be catchy, and grab attention with the product that demands to be seen.
Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.
There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is.
Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”
Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa.
This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception.
The New Year welcomes new opportunities, new beginnings, and a fresh start. Businesses should embrace this time of year with refreshing new marketing collateral. It’s time to get your customers excited and give them something a little unexpected. Updating your current collateral can help to grow, enhance, and improve your overall business. Why is this? People love new, modern, and up-to-date pieces. Customers tend to be more attracted and interested in businesses that are well polished and contemporary. It not only appeals to customers but it creates trust.
Just think about it, when you walk into a business you want to see a welcoming new environment, not an out-dated one. This goes across the board from clothing boutiques to restaurants. You can have the best business in the world but you will lose out on capturing your full potential. There is always room for improvement and now has never been a better time to get started.
At Overnight Prints we have a vast variety of different print marketing materials to choose from. If you want to start simple, we have three of our most essential products you will need for the new year. Remember, at Overnight Prints we do have a personal design team that can work with you to create the product and marketing collateral you envision.
The first product is our Tri-Fold Brochure. Here we used it to enhance a bakery menu and bring it to life. If you have any type of restaurant business, the new year is the perfect time to update your menu. These brochures can also be used to display products, services, promotions, and more! If you’re looking to place a significant amount of information including copy and images, this brochure gives you optimal space.
Now, this product may be small but its the perfect size for coupons and stamp cards! It’s time to think outside the box and try our Mini Business Cards! Sized at 1.0″ x 2.75″ it makes for the perfect addition to your overall scheme. Use this card to give to loyal customers who come in frequently as a reward off an item!
Last but not least, is our standard business card. To complete your new look, replace your old company business card with great quality that will last throughout the year. It’s important to give contact information out to current and potential customers. Put your best foot forward starting with the essentials, and make unforgettable impressions on your customer base. If you want to expand your collateral, look at our coasters, calendars, and flyers! Start now by visiting Overnightprints.com!
Odds are you have participated in Black Friday or Cyber Monday at least once, but the best sales happen on Saturday. Thanks to American Express we have the opportunity to show our appreciation for small businesses by shopping at our local small businesses across the United States. Small Business Saturday all started in 2010 as a promotion presented by American Express to pull people into shopping at their local shops for the holiday season and has grown into a sensational event.
Many people believed the promotion wouldn’t make it past the initial year. This was not the case, in fact almost the exact opposite has happened. It’s now 2015 and Small Business Saturday is almost on the same playing field as Black Friday. Owners of small businesses have embraced the day and are grateful for every sale. For most small businesses this is their biggest sale day and you could say their Black Friday. Small businesses participating in the U.S. will offer great discounts and promotions.
Overnight Prints will celebrate Small Business Saturday by giving out the lowest prices on all printing products. If you’re apart of a small business you can take advantage of our sale by stocking up on rack cards, posters, and postcards to help promote your business.
Let’s face it; the holiday rush is brutal. Attempting to walk around in overly-crowded stores, searching for the right size, standing in long lines, it’s just down right frustrating.This year give yourself a breath of relief and go small. Find unique items for your friends and family and help your local small businesses at the same time. Not only will you have success in your holiday shopping you will be helping your community in more ways than one. Giving back to local small businesses means dreams turn into reality. It also means locals keep their jobs, and sales can lead to more in local taxes in which leads to better funding for the community. It’s a circle you want to be a part of this year and will be glad you did. Shop small this month on Saturday the 28th.
Why be standard? When you can express your uniqueness to every individual you come across? That is the question you should ask yourself before starting to create your business card. There are plenty of standard, black and white, let’s face it, boring business cards floating around out there. That doesn’t mean you should blend in with the crowd or just try to be conservative. Business cards are essentially an extension of who you are and what you bring to the table. You don’t want your business card to read exactly the same as all of your competitors. If you want that job, if you want to make a lasting impression; it all starts with a business card.
As stated previously, a business card is an extension of who you are. So, ask the question who are you? What makes you special? Then transfer it over onto paper. One way you can do this is using bright and bold colors. Rich blues, gold, and bright reds are some examples. However, you don’t want to just have one of those colors make up the entire card. If done this way, your card will be overwhelming and in-creative. The trick is to mix and match colors, but really think about what colors complement each other. If you go to Google and look up complimenting colors, you will find a lot of information. Turquoise mixed with white looks very elegant, bright, and peaceful. Red and light blue also complement each other quite nicely, the complementing colors are endless. What colors represent your personality and express who you are? This is what it comes down to.
So we all know the stereotypical 3.5″ x 2″ business card. Must we stick to the standard? NO! Overnight Prints has a plethora of non-standard business cards. Why not completely change the shape of your business card to let’s say a 3″ x 3″ Circle Business Card? Or what about a 2.5″ x 2.5″ Square Business Card? Or maybe you can still keep that standard size but spice it up with extra thick 34pt card stock with our FAT Business Card. These cards automatically stick out with either their distinguished shape or superior thickness. Whoever you give your card to will notice and remember you just by the quality, shape, and texture of an Overnight Prints business card. Once you place your color using 4:4 full color printing, your card will already be expressing quality and uniqueness and these are two factors that matter.
Now, going back to color. They don’t have to be extremely bold to be considered unique. They can also be subdued, light, and tranquil. It depends on again who you are, or maybe your job position, and what you do. If you work by the beach or are for example a yoga instructor, you might want to use those lighter tones. In this case the lighter tones work perfectly. It expresses relaxation, peace, and if your job embodies this, you don’t want your business card to communicate and entirely different message.
Of course, the most important part is placing your information and contact on the card. So, this brings us to choosing the correct font. There are an abundant, almost innumerable amounts of fonts circulating. Knowing this, there is one that fits effortlessly and accurately for everyone.
Now for some examples…
If you are in marketing or business, you want a solid, simple, and sophisticated font. My suggestions: “Josefin Sans,” “Adamina,” and a good old “Helvetica.”
Let’s say you’re a copywriter and want to express the beauty of words on paper. My suggestions: “Magnolia,” “Allura,” or “Handwriting-Dakota.”
Maybe you’re a graphic illustrator, my suggestions: Use my personal favorite “Matilde,” “Arcata,” or Josefin Slab.”
Your font should coincide with who you are and what you do. These are only font suggestions, if you find others that you love, don’t be afraid to choose those. Business cards are all about expression and being true to you.
If you have never thought about your business card or just rushed through the process. It’s time to really think about your business card. You want to make great impressions not average ones, and you want to get that job, not be disregarded. Business cards are not only essential they are critical and vital in establishing relationships and making connections that last.
Do you know what you want but don’t know how to go about it? Please call our design services at 855.977.1968 or email firstname.lastname@example.org. Our team of expert designers will be able to craft the business card you envision. Talk to a designer personally and give them all the information you need to and watch your thoughts and ideas come to fruition, only with Overnight Prints.
Business Cards, Every Door Direct Mail, Everything Print / Las Vegas, Illustration, Post Cards, Small Business, Welcome Bloggers
Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters.
Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.
We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV.
We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.
This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV. The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.
Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,” is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference.
Are you hungry to get that job? Are you hungry to make unforgettable impressions? We thought so. That’s why we created the Sandwich Business Card so you can put your hunger to an end. Overnight Prints has been searching for a business card that is enticing, unique, and durable and we created the ultimate business card that is filled with quality you can see and feel.
The Sandwich Business Cards offer customers a completely different card that is shockingly satisfying..
Thicker than the rest
Now we all know that there are many standard 14-point business cards and 15-point cards. This card is nothing but standard, using 52-point card stock that is among the thickest business cards out there. This ultra-thick business card will leave whoever receives it in complete awe. With the added thickness, comes an even stronger durability that will guarantee a longer lasting card that looks like it just came from the printer.
Add more and more…
Pack more meat into your sandwich card by adding extra fillings into your card. Choose from a variety of either single 39-point inserts or 52-point double inserts. Also add your own personal touch by selecting what color you want your insert to be! Choose from black, blue, dark green, light green, magenta, orange, pink, purple, red, teal, white, and yellow.
Color that excites!
When you’re trying to put your best foot forward, you don’t want to seem dull. The Sandwich Business Cards use full 4:4 color printing to ensure that your card is exciting and bursting with lively colors. This card will never look dull because all of your colors will be exploding with vibrancy and your receiver will leave delighted about what you have to offer.
Three sizes offer three very different styles…
The sandwich cards come in three different sizes to accommodate what you’re looking for. We carry 2.5″ x 2.5″ which is the square business card, 3″ x 3″ is the circle business card, and 3.5″ x 2″ is the standard sandwich card.
These sizes are great if you want to add another creative layer to your card by formatting it as a square or a circle card. While the square cards spice up the traditional business card, the circle cards make great social media cards! If you’re an artist, designer, or writer these cards would be great to list all of your online accounts so that either customers or potential business inquires can be intrigued to view your work.
Sandwich Business Cards are custom made for you! If you’re a marketer or if you’re a comic book writer, Overnight Prints has a business card for you. If you have questions or want design help, call or chat online with a design expert at OvernightPrints.com.
Are you wanting to spice up your creativity in a fun and unique way, then look no further. Our Circle Business cards might be just what you need to get the conversation started! At Overnight Prints we love thinking out of the box, these fashionable and unique cards can be used for business and more. Here are just a few ways you can use our distinct Circle Business Cards.
Use Our Circle Business Cards As Social Media Business Cards
If you’re a designer or photographer and want to showcase your work, use our Circle Cards to list all of your social media outlets and your usernames. This way people can go directly to see your work and follow your pages. This is a fun and new twist, that will have your receiver intrigued to see your work. Circle Cards are great for promoting your talent.
Yes, our Circle Cards can also be charming and unique Save-the-Date Cards. If you are looking for ways to be different and unique, our Circle Cards are truly one-of-a-kind! They are 3- inches in diameter, so this gives you plenty of room for all the information and details. You can make these cards your very own and do it in style. These cards are on beautiful and heavy 52-point card stock paper for the quality you want to see and feel.
Promote Any Event
If you have an upcoming event or want to promote a special offer, you can use our Circle Cards for that too. They are the perfect size and demand attention. If you hand these out, customers or clients will be sure to remember your event or offer. People remember quality and style and these circle cards do both.
It’s a rowdy world out there and sometimes you need to be bold and make some noise. With our Circle Cards you can let the world know you’re unique, original and you’re not afraid to take bold chances.
Make sure you try our Circle Fat Cards that have superior thickness and are the most durable and luxurious. If you’re looking to stand out among the competition, take a chance and get creative, starting today!
Business cards may be small but they carry much more weight than we think. A business card is a prominent tool that opens up doors for communication and business. It’s a great marketing tool no matter where you might be. The overall attractiveness of the card will grab the receivers attention and will be memorable. Remember many people see hundreds of business cards and they don’t remember any of them. The key is to make a card that will set you apart and make a statement. How do you do this? Don’t use a standard card, do something different and think outside the box!
Most people only think of the standard business card, what they don’t realize these days is that there are many new and modern twists to business cards.
The FAT Business Card
What’s great about this card is it feels great and is made with ultra-thick stock card. FAT business cards are high-quality and super durable. This card is unique and will create a lasting-impression. Made with strong 34-point card stock and full 4-4 color printing.
Overnight Prints is always coming up with new and modern business cards. The Square Card is one of the trendiest and stylish cards to date. This card is far from traditional and will get you noticed! Made with 52-point card stock and full 4-4 color printing. Just like your quality card your receiver will know you have valuable quality to offer.
The Mini Business Card
These are great to use for social cards! List different social media outlets that you use, along with usernames for a classy, modern twist. These cards are made of quality 15-point stock card. They might be mini but they are mighty!
We here at Overnight Prints pride ourselves on not only our print quality and on-time delivery, but also our unparalleled devotion to environmentally safe practices. Besides using eco-friendly paper, Overnight Prints is also the only major online printing company that uses waterless printing presses, which dramatically cut down on waste and toxins. Being as how sustainability is a particular concern for us here at OvernightPrints.com, I thought I’d share a few, very feasible tips on how to show your own appreciation for our environment (aside from hugging trees, of course).
- Recycle. Most of us recycle our cans and glass bottles, but many other materials in our homes are recyclable, including paper, and almost all types of plastic. To find out whether the plastic can be recycled, look for the plastic identification code on the bottom or the side.
- Conserve water. The majority of water waste in a household results from improper watering of lawns. Make sure you’re watering the grass and not the sidewalk, and get a rain barrel to reserve rainwater.
- Plant a tree! You can help reduce greenhouse gas emissions, and reduce energy costs for your home (more trees = less energy wasted for air conditioning). Not only will you help make your urban dwelling more beautiful and green, but you’ll be creating a natural habitat for other creatures.
- Ride your bike or use public transportation.
- Switch your lightbulbs to CFLs and purchase energy-efficient appliances.
- Shop at your local Farmer’s Market and support your local economy.
- Repurpose everything you possibly can. Use discarded paper as scrap paper and order recycled promotional pieces from your favorite recycle-friendly online printer.
Business cards are versatile promotional tools that can be formal or informal, depending on the type of image you want to portray. They’re a must for networking events, and are ideal for promoting your business and yourself. Write down promotions on your cards, or design them as appointment reminders, to name a few of the different ways you can make use of this powerful marketing tool.
Another good idea is to take it one step further and display your talent—freelance artists and designers who want to not only network with others and gather a buzz about their work, but showcase a little sample of what they do at the same time, might consider a colorful logo or an illustration sample of their work, so as to display their talent subtly and without much effort. (Because, let’s face it, you can’t carry your 4′ x 6′ photo prints everywhere!)
So, what can you include on your card? In addition to the obvious necessities—name, title, company name, telephone numbers and email address—a business card should display your social media contact details, which is a great way to network with others in an informal manner. People often hesitate calling others, but are more comfortable adding someone to their Facebook friends list. It also helps you create the impression that you’re up-to-date with new technologies and social trends, and not still stuck in the Alexander Graham Bell age! It really is up to you what design you choose or the information you put down on your business card.
Many variables play a role in how your print marketing materials are perceived by potential customers. Your copy, your offer, and your design are three considerations upon which the utmost importance is placed. But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials. In fact, some of the most subtle nuances of your presentation can help your brand leave a lasting impact and motivate direct sales. Your choice of paper stock is one of those variables.
Paper stock matters because it directly impacts how your designs look when printed on paper as well as how your marketing materials feel in your customers’ hands. The following details reasons why paper stock is indeed important to maximizing your return on investment.
Good Paper Stock Enhances Your Design
Glossy paper stocks make your designs more brilliant, so that they practically pop off the page. Matte paper stocks enrich your colors and add depth to your designs. Both lend impressions of your company that cannot be conveyed by words alone: authority, confidence, trustworthiness, attitude, success, and other identity-related adjectives.
Good Paper Stock Comforts Customers
Premium paper stocks don’t just look pretty; they feel good, too. When customers hold a smooth, thick, robust business card they feel as though your company can be trusted, because your company’s card is professional. The best part is you can get professional printing on premium paper stocks at deep discounts when you know where to look. Think about which company you would trust if two competitors handed you business cards: one, flimsy and flat; the other thick and glossy.
Premium Paper Stock Maximizes ROI
Not only will customers be more impressed and comfortable doing business with you, but your marketing materials will last longer with wear, tear and weather. That means you get to put your campaigns to work longer on a single investment, thus maximizing your return.
What are the Best Paper Stocks?
The best paper stock depends on the project in question and how it will be deployed. You can go to any product on the Overnight Prints website to learn more about the benefits of each specific paper stock. You might learn, for example, that you could print business cards on standard premium-quality 14-point paper stock with a glossy coating on one or both sides (for penning in appointments on the fly). Or, print an even thicker 16-point gloss business card.
Not sure what paper stock to print on for your business cards? It all depends on what impression you want to leave on customers and your overall brand image.
First, let’s assume you want to print professional-looking business cards. You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have. You do want to yield a return on your investment, after all. Next, consider the following questions:
Is your company new, fresh, exciting, or innovative?
A glossy 14-point or 16-point paper stock might be the best choice.
Is your company bold, cutting edge, or authoritative?
Go with a thick and robust 16-point gloss paper stock. Add a UV coating for an extra-thick, extra-glossy sheen.
Is your company traditional, new age, or artsy?
Try a 13-point matte paper stock, which adds richness and depth to your colors and design.
Do you often set appointments or jot down additional information for customers on the fly?
A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.
Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.
The fact that we live in an increasingly technological world is not a groundbreaking idea to most. This trend, of course, also applies to the business world. It is an undeniable fact that almost all data, including contact details, are stored electronically nowadays. Regardless of how technologically-based business has become, the fact remains that plain old business cards can still be relevant.
Below are some reasons why business cards are still important even in 2012:
Business Cards Increase Name Recall
Simple truth: Human beings (this includes your potential customers) does increase the chances of being remembered – no matter the actual physical layout of the card or what kind of work you’re in. Wouldn’t you rather see a customer walking away with your business card than walking away with nothing? Business cards really do help a person stand out and be relevant.
Business Cards Are Easier to Hand Out in Large Crowds
Given the technological savvy of most consumers these days, business cards should theoretically have been phased out. After all, you could simply store names, addresses, and phone numbers on your phone now. As is true with a lot of other ideas that SEEM like they should be true, this is not always the case. Storing numbers electronically is fine when on a one-on-one setting. But imagine the horror should you find yourself somewhere like a business convention. Who has the time to store every number in your phone? And after it’s all said and done, would you even remember who these new friends are with nothing but a name and a number to help you?
With business cards, you can continue giving your pitch to that important investor without that awkward pause whenever he tries to type in your contact info into his smartphone – he could do that at a later time like, you know, when you’re done talking.
You can literally throw business cards around a convention and someone will surely pick one up. While that last statement sounds ridiculous (and not something I’d recommend you try; but hey, they’re your business cards so do whatever you want with them), I’d say it’s still better than introducing yourself one person at a time hoping someone actually stores your number for reference.
But if you’re all about technology – you know, the kind that can barely watch TV shows on a TV anymore, fret not. Business cards can be modern too…
Business Cards Can Be Customized to Fit Your Market
Your business cards don’t have to be dull. Try to be creative so you can have business cards that are custom built for your customers. You can print business cards in custom shapes. You’d be surprised by the variety of business cards out today. Again, you are only limited by your imagination. Use your cards, not only to provide contact information, but to also promote your company and brand.
Business Cards Are Good for SEO
I know how much marketers have thrown the term “SEO” around and for good reason. These days, almost everything is done online. Even if you’re not running an e-commerce business, there’s a good chance you still have an online presence (you should have at least a Facebook page). Having those URLs in your business cards will help boost your inbound traffic.
There you have it. These are just a few of the reasons why business cards are important.
You don’t have to be a millionaire to be an art collector.
“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock, to stand by her word.”
You’ve heard of the elevator speech.
That’s when you have from 30 seconds to one minute to pitch your organization, your product or yourself to a policy maker, venture capitalist or potential employer. It may not occur on an actual elevator. But savvy CEOs, entrepreneurs and salespeople commonly practice their elevator speeches and use it in business and their personal life.
A business card is like an elevator speech, except you only have about 3 seconds to define yourself and your value proposition.
Three…seconds. Probably less time than it took you to read the preceding paragraph.
And in those three seconds you have to convey who you are and what you stand for. A tough assignment.
Most business is still conducted face-to-face. If you fail at the moment you hand someone your business card, the consequences can be dire.
Most business cards are pretty boring. They don’t have to be. How do we communicate something serious in a way that is memorable yet whimsical, makes a point but isn’t frivolous?
A cartoon is a very effective means of communication. It makes an instant impression. Gapingvoid business card cartoon art is designed to open doors and initiate a conversation with people. Face-to-face.
Use a cartoon to make that first impression. You might not get a second chance.
Choose a cartoon and add personal details to create your own gapingvoid business card.
One of the secrets in life is finding people who are similarly aligned. How do you find people who believe what you believe, people who want what you want, and do what they do for the same reason you do?
New gapingvoid business cards from Overnight Prints!
With everyone’s attention fixated on the Internet we tend to forget that most business is still face-to-face. If you fail at the moment you shake someone’s hand for the first time, the consequences can be dire.
This was more obvious when that’s all there was, but in many industries not much has changed. Face to face sales calls, conventions, trade shows, are still big drivers, the fact is that for many businesses, the Internet just leads to more Read more
Back to School Ideas
Summer is almost over and it’s back-to-school time all across the USA! No need to be sad though, back-to-school is an exciting time, full of fresh beginnings and brilliant new things to be learned and discovered!
Whether you’re a parent packing your kids off to school, a returning college student, or a teacher with a whole new brood to take care of, you will need to refresh your school supplies. Here are a few of our favorite back-to-school products:
Let your little ones choose their favorite address labels from our template library and use them to label school supplies, books, lunch bags and more.
Here are our top five back-to-school picks:
The secret to making a QR code and adding it to your business card!
A mini business card looks like the regular business cards cool and hip little brother. It’s a smaller, sleeker version of the business card that lives in the pockets and wallets of small business owners, graphic designers, creative professionals, young entrepreneurs, and just about anyone else who likes their business cards to stand- out from the crowd.
Stationery is not always the most Exciting of print products! I have seen many business cards, letterhead, and envelope sets that have filled me with design despair with their lack of vision and originality! Unfortunately, I suspect that designers don’t give stationery enough thought and create something that is little more than a logo and line of text on a bit of paper!!!
It doesn’t have to be so! The following stationery designs by some insanely talented graphic design professionals is proof that corporate identity can be as cool, sophisticated, and interesting as you want to make it! I hope these brilliant designs give you the inspiration you need to create your own outstanding stationery
Although I’m a Mac guy and I personally like the “cold metal” look of my G5, I’m not keen on Steve Wozniaks fancy laser-cut stainless steel number. It’s not very practical, affordable, or even particularly attractive! I prefer Steve Jobs simple business card design from the 70’s. Despite its “dated” font (Motter Tektura – the old Apple font) it has a simple elegance.
My mother-in-law approached me at a family get-together last week asking me if I would redesign her husband’s business card. She said that her husband, John, has had the same “boring” business card for over 20 years now, and that she wanted him to have something snappier and more modern – with a “fancy logo” on it (like her friend, Mabel’s, who had just had a lovely logo done for her cake-making business!)
John, on the other hand, was not so happy about having his business cards redesigned. He told me that his customers had never complained about his business cards and that his cards were straightforward and honest – like his business!
As you can imagine, after all the fuss that was being made over his card, I was intrigued to see it. Here is a picture of John’s business card:
In October, You may already be planning your Christmas promotions, but you’d be unwise to forget Halloween and the money-spinner it can be for many businesses.
In fact, consumer polls have shown that Americans are actually planning to spend more on Halloween this year than last (even though we are all a little “spooked out” by the continuing recession.)
I heard about Augmented reality about a year ago and have to admit to being somewhat puzzled as to how it works (I’m still a little perplexed as to how to create something like this?) However, I do understand the idea behind “augmented reality” – that somehow our real-world environment can be augmented by virtual computer-generated imagery.
I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.
Bookmarks, Business Cards, Corporate Identity, Flyers, Greeting Cards, Post Cards, Rubber Stamp, Small Business
Regular visitors to the Overnight Prints main site may have noticed that we’ve overhauled our online design file upload service to give our customers more onscreen control of the files that they send to print
Photoshop video tutorial about how to set-up a file for print at OvernightPrints.com
The easiest way to test your logo design is to create a logo in black and white. You really need to ensure that your logo is as easy to understand in black and white, as it is in color. By designing your logo in black and white you are maximizing your logos potential so that it can be used anywhere, in any medium
I received a lot of inquiries from mommy’s asking where they could create thmommy cards for mothers dayeir own “emergency cards” (or “mommy cards” as they are better known!) Well, would you believe it, Overnight Prints has just released some brand-new templates with a selection of really great kid themed designs.
They may be called business cards but does that mean they HAVE to be used merely for business purposes? One of the ways that many of our customers use our business cards is for their family members! If one of your family members was in an emergency situation, was lost, or was unable to remember their address or phone number, a business card that’s tucked into their backpack could be a “lifesaver”.
Say the word “bookmark” and most people will immediately think of somber libraries with stern-faced librarians, or bits of tasseled old leather in-between the pages of dusty bibles! However, a bookmark doesn’t have to be such a grim and serious product. It’s actually one of the most usable print products for your home or office.
In the small business world, there is a growing business card trend for making them more “hand crafted” (e.g, hand-stamped business cards) and for taking them to another level by making a business card fulfill another function (e.g, fancy labels, decorations, jewelry holders, etc.) With a little thought and effort, you can make your business cards into something REALLY PERSONAL!
Working for a company whose foundations lay in quality business card production, I get to see a lot of business cards. I take a great interest in business card design and I often bookmark particularly brilliant business card designs on my internet travels! I’d like to share with you my current list of favorite business card designs.
High-cost marketing techniques are not always the best options for small businesses that are struggling to keep afloat in this economy. There are many very effective ways to market your company that cost next-to-nothing. All it takes is a little imagination and forward thinking. If you want to start generating interest in your company, it might be time to get “down and dirty” with a few low-cost marketing ideas and products.
When was the last time you stepped back and really took a peek at your business cards, rack brochures, pamphlets and flyers? When was the last time you really wondered if they needed some tweaking, some revamping and some fine tuning? If you’re like most of us, that will probably be quite some time ago. If you’re like most of us, that’s probably a bad, bad thing. The good news is, this is a fixable situation. The bad news is, you have to fix it.
How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.
Is cell phone and Internet technology killing the business card? Over the last two decades, print promotion has certainly taken a slight downward turn as businesses embrace web-based promotion and turn away from flyers, business cards, magazine ads, and the printed word.
In the 1980’s the business card was king. It was absolutely essential for all businessmen and women to have a “killer” business card. The business card was often the key to successful social and business networking. Over the last 20 years, advances in cell phone technology have created a situation where people can swap numbers and information using their cell phones. It’s a fact that more people own a cell phone than a set of business cards!
Create a “low-tech” but “high-style” business card with a rubber stamp. Give your business card that “hand printed look” that appeals to a more “avant garde” customer. It will also save you money as you make your business cards over, and over again.