Marketing Tips & Tricks
Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.
Back-to-School Print Checklist for Small Business Sales
Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...
Essential Print Materials for Freelancers and Consultants
You’re talented. You’re driven. You’re the go-to expert in your field. But there’s one thing that can still make, or break, your client relationships: Your professional image. Because in freelancing...
Folders That Sell: How to Use Pocket & Presentation Folders
Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...
Rack Card Design Tips: Stand Out & Get Picked Up
Walk into a hotel lobby, visitor center, or coffee shop and you’ll probably see dozens of rack cards sitting untouched. Same display. Same format. Same problem. Most of them never...
Menu Design Tips for Small Restaurants: How to Make Every Dish Sell Itself
Your menu isn’t just a list, it’s your best-performing salesperson. Looking for menu layout ideas or design tips for small restaurants? A smart menu can increase your sales instantly. In...
Why Booklets Are the Underrated Powerhouse of Print Marketing
More than pages — they’re a strategy in your hands. Most small businesses default to flyers or postcards when planning their print strategy. If you want to educate, sell,...
Better Than Mail: 5 Smart Ways to Use Postcards
Think postcards are outdated? Smart brands are using them in ways your competitors haven’t thought of yet. Postcards are one of the most affordable, scalable, and underrated marketing tools out...
What to Print in June–August 2025: Your Marketing Calendar
The middle of the year is a strategic window for small businesses to stay top-of-mind, re-engage existing customers, and prepare for the final two quarters. From June through August, seasonal...
5 Personalized Mother’s Day Print Marketing Ideas for Small Businesses
Turn Mother’s Day into repeat customers, not just one-time sales. Thoughtful. Branded. Bulk-ready. This Mother’s Day, give your clients something to remember you by. Whether you run a spa, boutique,...
How Bookmarks Can Boost Your Brand Promotions This Spring
Whether you’re running a seasonal sale, hosting an Easter event, or just want to add a little charm to your promos, one of the easiest (and most overlooked) tools is...
