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Business Cards
Business cards come in a variety of print options from offset printing to digital printing to die cut based cards. Sometimes, customers are willing to pay a little more and go for metallic cards with the details embossed right on the card.
In the digital age, the traditional business card still matters as exchanging contact information becomes easy in interpersonal interactions. Besides, they also act as an effective marketing tool.

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Coasters

Coasters come in all shapes and sizes, but they all serve one purpose…or do they? Get inspired with some fun prints or creative uses with custom designed coasters.

DO-IT-YOURSELF

Snowflake-coaster

HOLIDAY CHEER

Punch a hole and string ribbon through the top of your snowflake coaster to create a cute holiday gift tag that also doubles as a Christmas tree ornament.

Connect4-coaster

FUN & GAMES

Take your coasters outdoors! Turn them into giant lawn games at your next summer BBQ.

Connect Four: Build your own board with plywood and a little elbow grease.

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Checkers: Paint a checkers board onto a large piece of cardboard and lay it out on your lawn for summertime fun. For nighttime fun, use glow-in-the-dark paint on alternating squares and glue different colored glow bracelets around the edge of the coasters to keep playing after the sun goes down.

Summer-party-coaster

WHEN LIFE HANDS YOU LEMONS

Make it a party! Create custom coasters in a citrus theme and add the party date to pass out to friends and neighbors. Use acrylic paint to color some in yellow (lemon), green (lime) and pink (grapefruit).

DRINKS:

Glue coasters onto pitchers to mark regular lemonade and pink lemonade for the kids, and margaritas for the adults. Serve drinks in mason jars with matching coasters glued to the bottom (garnish with a slice of lemon or lime).

DÉCOR:

Score and bend the coasters in half to look like citrus slices, and then string the banner.

DIY-Gold-Leaf-Agate-Coasters

COUTURE COASTERS

Love agate coasters, but hate the price? Create custom coasters in your favorite print, then paint the edges of your coasters in gold to look like the natural stone. Add a personal touch by painting your initials in cursive.

BabyCoaster

BOY OR GIRL?

Send out invites to your gender reveal party on a coaster. Continue the theme at the party with coasters printed in the color of your baby’s sex on one side. Place all the coasters face down, and when the time comes,  have your guests flip over the coaster to find out if you’re having a little prince or princess.

CUSTOM COASTER DESIGNS

Wedding-Coaster

EAT, DRINK AND BE MARRIED
SAVE THE DATE:

Get fanciful with save-the-date wedding coasters. Glue a magnet on the back to display on the refrigerator.

WEDDING DAY:

Commemorate your big day with customized coasters that guests can use during the wedding or bring home as party favors.

ANNIVERSARY:

Celebrate your married life with a champagne toast and “Cheers to a wonderful life!”

CoffeeCoaster

BUT FIRST, COFFEE

Love your morning cup of joe? Get cheeky with coffee-inspired prints.

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HAPPY HOUR

“Wine” down at the end of the day because it’s definitely 5 o’clock somewhere! Swap out your coffee mug for a glass of red or white.

ENTER FOR YOUR CHANCE TO WIN CUSTOM COASTERS!

Show us your love for coffee’s favorite companion – donuts! To celebrate Donut Day, we’re giving away 60 custom coasters. Simply share your favorite donut photo on our Facebook page and get the most likes to win. Voting ends on June 2, 2016 at 12:00 a.m.

Enter contest: http://wshe.es/4EU0efwv

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Booklets, Everything Print / Las Vegas, Small Business

“I look back to 1998 and remember a cartoon first shown online. Two dogs, sitting at desktop computers. They are facing each other typing. One dog says to the other dog, “No one knows we’re dogs.” That’s the internet,” said Kathy.FlockCall

Kathy LaFollett- Founder of FlockCall.com and author, dedicates her time and effort to bringing a global conversation to companion parrot advocacy so “Every parrot, everywhere, can have a happy home.”

“I was inspired to create and maintain a trustworthy, honest, and a driven website that offers clear, non-judgmental information from a global perspective.”

Kathy as Editor-in-chief, takes full responsibility and pride in every word she presents through her own writing, and via her global collection of Advocate Authors. Her goal is to put an end to parrot care and rescue misinformation that circulates throughout internet. Her love for companion parrots aims to rewrite the miscommunication one book, one blog, one post, and one person at a time.flockcall

Kathy believes,”the unconditional and cognitive love parrots bring is unlike any other animal on the planet. They choose to love or not to love you. Just like us, they are thinkers.”

 

 

 

With 8 companion parrots in her home, this truth proves out personally to Kathy. “They are the only companion animal that cognitively chooses to say no, and every relationship is unique and special,” said LaFollett.

It all began when Kathy found “Animal,” a Catalina Macaw, at a local pet shop. Marked with an expensive price tag, he was on high display which allowed anyone to walk up and touch him. Animal was displayed as a commodity with little regard to his cognitive stress or emotions. This first encounter will always have a special mark on LaFollett’s heart. This experience sparked an advocacy journey that continues today. Kathy knew she had to change the assumed truth that parrots are just a commodity for the pet industry. But rather an individual spirit capable of providing a deep companionship.

Oh, how she changed this and continues to pressingly make changes for parrots. She has joined with global Advocate Authors from Greece, Canada, Mexico, Estonia, and Australia. Every day partners come forward with stories, experiences, and local concerns. These introductions spark advocacy projects currently underway in Australia, New Zealand, Mexico, Ireland, Canada, Greece, Estonia and Spain.Flockcall

An Advocate Author for FlockCall, David lives on the island of Syros, Greece. He takes care of healthy, sick, and unwanted parrots. His standard home has grown into a residential rescue situation and his long term goal is to purchase a large, centralized property. What David has done so far is very humbling for Kathy, but inspiring to others. Which is another purpose for her advocacy work inside FlockCall.com; inspiring empowerment.

Kathy has created beautiful 48-page booklets with us and we loved showcasing them on our various social media sites. However, for Kathy it’s more than publicity, it’s about setting the foundation in a personal and tangible manner.flockcall

Flockcall
“I wanted us to go back to another time, and remember what it felt like to hold something in your hand. To personally hand someone a book and say, “You should read this! You can’t share an e-book.”

Her book contains information about how to have a happy life with your parrot. It also focuses on empathy and putting it into what we are supposed to be doing not only for our companion parrots but for each other.

“My eight birds have taught me to become calm, have a sense of humor, laugh, and to see other perspectives. Stop, and think about what others are feeling. Empathy,” said Kathy.

If you’re interested in finding a parrot companion and hope to share your life with a parrot, get started by reading Kathy’s blog. She suggest visiting a parrot rescue and volunteering there to gain first hand knowledge of what parrot’s are really all about.

“Choosing a parrot is not like choosing a car. It’s like finding a child to adopt. This is a lifestyle change. ” If your interest is still strong, buy my book. It really is all you need to get on with creating a Successful Companion Parrot Lifestyle,” Kathy stated. Flockcall

Visit FlockCall.com to learn more about companion parrots and start seeing life with companion parrots in a whole new way.

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Every Door Direct Mail, Everything Print / Las Vegas, Non-Profits, Post Cards, Promotions, Small Business, Welcome Bloggers

Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world. 


 

Here is an infographic that shows where print stands. 

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PostcardBlog-OvernightPrintsNow, digital is still a fierce and elite marketing and advertising tool, but print is no push-over. There are many aspects to print that certainly make it one-of-a-kind. If you have a company or business, and you don’t think you’re utilizing print marketing as much as you should, now is the time to start. A simple postcard advertising your company will be retained by many consumers. Thus, leading current and new customers into your business every time you send advertisements out. Print marketing is down right captivating, intriguing, and motivating. Start growing your business by bringing that “old school” marketing back.

 

*Need postcards? Shop Overnight Prints today to get all your print products along with exceptional services that bring it all together.

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Every Door Direct Mail, Notepads, Post Cards, Welcome Bloggers

 

We spend the majority of our time either at home or bustling away at work. It’s easy to get trapped in the laborious agendas life brings. From meetings to appointments, we are always on the go. Sometimes we forget our own happiness and slowly slip into content oblivion. You might be wondering, “how do I change this?” It doesn’t require a life evaluation or a complete transformation. Happiness stems from what we surround ourselves by. Many aspects of life are completely out of our control, but achieving happiness is not one of them. Attack contentment by finding bliss where you spend the most time. 

Home is where the heart is. Chances are you have heard this timeless saying. The saying holds validity and it rightfully should. If home is where the heart is, why not pour your heart into it? Home should be an outlet dedicated to expressing yourself and indulging in what makes you feel alive. Did you know looking at family and friend photos can solely create excitement and happiness? Creating a room full of photo postcards and destination postcards looks authentic and brings the heart to the home. happiness-2016

Having goals, motivation, and determination provides joy believe it or not. People find themselves unhappy when they get into “the same old routine.” It’s as if you can see the world moving by, while you remain stagnant. When you fall into a never-changing regimen, life is just plain boring. No human was meant for nothing, we are born to push our limits and truly live. It’s important to always remember this and keep yourself on the edge of your seat. Life is a ride that you just don’t want to miss. A simple change as placing a motivating quote on your desk at work, can uplift you. It also can remind you to live life to the fullest and give you the extra push you need. Printing postcards is easy and quick at Overnight Prints. Make your own creative postcard, frame it, and turn your workplace into an energizing environment that motivates you. happiness-2016

What else can make your home or office a great place to be? Organization. I expanded on this in my previous blog, and it’s absolutely true. It not only makes you feel great, but it makes your home and workplace somewhere you want to be. A notepad can work wonders for both your home and office. Yes, something as minuscule as a notepad can clear your mind and make your home and office an efficient place to be. A notepad let’s you jot down lists, tasks, and thoughts that you want to remember. In addition, it keeps all of those ideas, tasks and more in one space. It allows you to focus, feel good, and get the most out of where you spend the most time.happiness-2016

As you may have noticed, all of my suggestions are minimal and are not overbearing or time-consuming. They carry simplicity, and this leads to what you are searching for. Complete happiness. It’s not about having more and searching for “things,” that we are sure will bring us closer to happiness. That can become exhausting, which leads to unhappiness, and eventually depression.

 

 

Joy is within and surrounding all of us, waiting for us to grasp it. Start today! Remember happiness is simple, easy, and always clear. Open up your eyes, mind, and thoughts to happiness and witness the evolution of your prosperity. 

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Business Cards, Everything Print / Las Vegas, Welcome Bloggers

perfect-card-16Every individual has a story to tell. A story that is different from the rest and deserves to be delivered in the correct manner. Now, “correct manner,” is not uniform, it’s divergentperfect-card-16. Constantly diving in different directions. When i think of a business card, i think of a opportunity to
tell a story.
Whether that be for the company i work for, or simply myself. It’s an outlet, a medium, or even a platform to get your story heard in the crucial moments, and in the most important encounters. 

There are five characteristics every business card should encompass. Maintaining simplicity, purpose, accuracy, professionalism, and uniqueness. These five aspects carry a business card, and make it effortless for your story to come across with dynamic precision. Leave an instant impression by including all these factors within your card. 

A card that showcases simplicity, is a card that presents trustworthiness and loyalty. Choosing simple color hues such as black and white allows trust to be seen. In addition, keeping all your information limited will create a subtle, yet dramatic impact. No matter what business we are in, trust remains the top factor. It’s vital, and can all begin with your business card. White on a card can also interpret clarity, and a clean purpose.  

Purpose. A reason, justification, and a motivation for what you do. This factor must be communicated through the text and design on the card. What drives you? Make sure you place the most important information on your card, not your whole resume. 

Perfect-Business-Card-Mockup-3Try not to clutter your card with details, this is a turnoff for many employers. Perhaps, think about a short quote, or six word bio, telling your audiencePerfect-Business-Card-Mockup your purpose. This leaves the card not with a clean look, but with something that grabs their attention, leaving them wanting to know more. 

The next factors can be combined, and those are accuracy and professionalism. They both go hand in hand. You never want to portray yourself as something that you’re not. Always stay true to yourself and to others. Many people tend to go overboard and end up with a business card that not only represents their self, but in some instances their company. Pay attention to colors, finishes, and text. Make sure your card is a strong representation of your purpose. 

 


Last but certainly not least, is being unique. We all naturally have this quality, but it’s another thing to bring it to the table. Have something in addition to your standard business card to give to potential clients or employers. Give them something with a more in-depth look.

Our mini business cards are the ideal outlet to showcase and highlight even more. Provide your LinkedIn, Facebook, and much more.Perfect-Business-Card-Mockup-4

 

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Booklets, Everything Print / Las Vegas, Flyers, Non-Profits, promo items, Promotions, Welcome Bloggers

Easter-16With Easter just around the corner, it’s time to get started on your church’s promotional and marketing strategies. However, this is not solely about promoting. It’s about reaching your audience and letting your message out. We offer products that do both of these jobs, and put you well on your way to having another successful Easter. 

In this blog i wanted to really demonstrate how professional print pieces can be turned into magnificent Easter material. I focused on the necessity’s that every church should have. See, you can’t just have one product and expect to reach everyone. You need the whole package. 

Let’s start off with the product that gets the process rolling. Our 5″ x 7″ flyers are the ideal print tool to gain awareness fast. This product has all the space to present value, and motivate your audience to come to the event. Use a combination of bold fonts, bright blues, pinks, yellows, and whites to express the mood visually through colors. Not only does your message need to be stated, but your audience has to be intrigued to read it. Bold text and colorful hues can capture attention and make all the difference. Designing the perfect product can be hard, that is why we offer Design Services. If you don’t have time or simply lack experience, let our experts create something special for you.

Flyers are extremely effective because they directly and instantly attract attention. If you want to take it up a notch, include a free offer or a special activity that will be happening. Providing an incentive sometimes is all you need to get your desired outcome. 


 

This next product is great for the day of your event and keeps the message intact. This product would be our outstanding brochures. We use the ultimate 100# Gloss Book paper stock for a sophisticated look that coincides with your scheme. Fill this brochure up with the schedule of events, passages, and even a list of upcoming events. We offer tri-folds, z-folds, and bi-folds for all our brochures. They are long-lasting due to the careful attention to detail when it comes to picking paper stocks, glosses, and color features. Easter-16

 

This last product will complete the ultimate Easter marketing collateral. Booklets work wonderfully for churches because they can hold so much information and serve as a keepsake. Choose from premium stock paper such as 80lb gloss book or 100lb gloss book stock. No matter which one you choose, the paper will be thick, durable, and nothing less than sophisticated. Rest assured you will find the perfect booklet size for you. Our booklets start as low as eight pages, and go all the way up to 48! Provide your presence, testimonies, achievements, thoughts, and upcoming church events all in one place. Share everything with your audience in shockingly vibrant 4:4 color quality.

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If your church is a confirmed non-profit organization, you can save even more! All you need is a copy of your 501c3 and Tax-Exempt form to be eligible. When you’re a part of our non-profit program you will be provided with the highest discount and all sales tax will be waived. Let us help you, help others. Get started today by visiting ONP Non-Profit Printing

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Business Cards, Everything Print / Las Vegas, Welcome Bloggers

Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.  

There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is. 

Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”spring-break-16

 

Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa. spring-break-16

 

This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception. spring-break-16

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Business Cards, Everything Print / Las Vegas, Promotions, Small Business, Welcome Bloggers

The New Year welcomes new opportunities, new beginnings, and a fresh start. Businesses should embrace this time of year with refreshing new marketing collateral. It’s time to get your customers excited and give them something a little unexpected. Updating your current collateral can help to grow, enhance, and improve your overall business. Why is this? People love new, modern, and up-to-date pieces. Customers tend to be more attracted and interested in businesses that are well polished and contemporary. It not only appeals to customers but it creates trust.

Just think about it, when you walk into a business you want to see a welcoming new environment, not an out-dated one. This goes across the board from clothing boutiques to restaurants. You can have the best business in the world but you will lose out on capturing your full potential. There is always room for improvement and now has never been a better time to get started. 

At Overnight Prints we have a vast variety of different print marketing materials to choose from. If you want to start simple, we have three of our most essential products you will need for the new year. Remember, at Overnight Prints we do have a personal design team that can work with you to create the product and marketing collateral you envision. 

The first product is our Tri-Fold Brochure. Here we used it to enhance a bakery menu and bring it to life. If you have any type of restaurant business, the new year is the perfect time to update your menu. These brochures can also be used to display products, services, promotions, and more! If you’re looking to place a significant amount of information including copy and images, this brochure gives you optimal space. 


 

new-years-products

 

Now, this product may be small but its the perfect size for coupons and stamp cards! It’s time to think outside the box and try our Mini Business Cards! Sized at 1.0″ x 2.75″ it makes for the perfect addition to your overall scheme. Use this card to give to loyal customers who come in frequently as a reward off an item! 


 

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Last but not least, is our standard business card. To complete your new look, replace your old company business card with great quality that will last throughout the year. It’s important to give contact information out to current and potential customers. Put your best foot forward starting with the essentials, and make unforgettable impressions on your customer base. If you want to expand your collateral, look at our coasters, calendars, and flyers! Start now by visiting Overnightprints.com!  

new-years-products


 

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Business Cards, Everything Print / Las Vegas, Small Business

imgresOdds are you have participated in Black Friday or Cyber Monday at least once, but the best sales happen on Saturday. Thanks to American Express we have the opportunity to show our appreciation for small businesses by shopping at our local small businesses across the United States. Small Business Saturday all started in 2010 as a promotion presented by American Express to pull people into shopping at their local shops for the holiday season and has grown into a sensational event. 

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Many people believed the promotion wouldn’t make it past the initial year. This was not the case, in fact almost the exact opposite has happened. It’s now 2015 and Small Business Saturday is almost on the same playing field as Black Friday. Owners of small businesses have embraced the day and are grateful for every sale. For most small businesses this is their biggest sale day and you could say their Black Friday. Small businesses participating in the U.S. will offer great discounts and promotions. 

Overnight Prints will celebrate Small Business Saturday by giving out the lowest prices on all printing products. If you’re apart of a small business you can take advantage of our sale by stocking up on rack cards, posters, and postcards to help promote your business. 

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Let’s face it; the holiday rush is brutal. Attempting to walk around in overly-crowded stores, searching for the right size, standing in long lines, it’s just down right frustrating.This year give yourself a breath of relief and go small. Find unique items for your friends and family and help your local small businesses at the same time. Not only will you have success in your holiday shopping you will be helping your community in more ways than one. Giving back to local small businesses means dreams turn into reality. It also means locals keep their jobs, and sales can lead to more in local taxes in which leads to better funding for the community. It’s a circle you want to be a part of this year and will be glad you did. Shop small this month on Saturday the 28th. 

 

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Business Cards, Everything Print / Las Vegas, Fonts, Welcome Bloggers

Why be standard? When you can express your uniqueness to every individual you come across? That is the question you should ask yourself before starting to create your business card. There are plenty of standard, black and white, let’s face it, boring business cards floating around out there. That doesn’t mean you should blend in with the crowd or just try to be conservative. Business cards are essentially an extension of who you are and what you bring to the table. You don’t want your business card to read exactly the same as all of your competitors. If you want that job, if you want to make a lasting impression; it all starts with a business card. 

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As stated previously, a business card is an extension of who you are. So, ask the question who are you? What makes you special? Then transfer it over onto paper. One way you can do this is using bright and bold colors. Rich blues, gold, and bright reds are some examples. However, you don’t want to just have one of those colors make up the entire card. If done this way, your card will be overwhelming and in-creative. The trick is to mix and match colors, but really think about what colors complement each other. If you go to Google and look up complimenting colors, you will find a lot of information. Turquoise mixed with white looks very elegant, bright, and peaceful. Red and light blue also complement each other quite nicely, the complementing colors are endless. What colors represent your personality and express who you are? This is what it comes down to. 

So we all know the stereotypical 3.5″ x 2″ business card. Must we stick to the standard? NO! Overnight Prints has a plethora of non-standard business cards. Why not completely change the shape of your business card to let’s say a 3″ x 3″ Circle Business Card? Or what about a 2.5″ x 2.5″ Square Business Card? Or maybe you can still keep that standard size but spice it up with extra thick 34pt card stock with our FAT Business Card. These cards automatically stick out with either their distinguished shape or superior thickness. Whoever you give your card to will notice and remember you just by the quality, shape, and texture of an Overnight Prints business card. Once you place your color using 4:4 full color printing, your card will already be expressing quality and uniqueness and these are two factors that matter. 

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Now, going back to color. They don’t have to be extremely bold to be considered unique. They can also be subdued, light, and tranquil. It depends on again who you are, or maybe your job position, and what you do. If you work by the beach or are for example a yoga instructor, you might want to use those lighter tones. In this case the lighter tones work perfectly. It expresses relaxation, peace, and if your job embodies this, you don’t want your business card to communicate and entirely different message. 

Of course, the most important part is placing your information and contact on the card. So, this brings us to choosing the correct font. There are an abundant, almost innumerable amounts of fonts circulating. Knowing this, there is one that fits effortlessly and accurately for everyone. 

 

Now for some examples…

If you are in marketing or business, you want a solid, simple, and sophisticated font. My suggestions: “Josefin Sans,” “Adamina,” and a good old “Helvetica.” 

Let’s say you’re a copywriter and want to express the beauty of words on paper. My suggestions: “Magnolia,” “Allura,” or “Handwriting-Dakota.” 

Maybe you’re a graphic illustrator, my suggestions: Use my personal favorite “Matilde,” Arcata,” or Josefin Slab.” 

Your font should coincide with who you are and what you do. These are only font suggestions, if you find others that you love, don’t be afraid to choose those. Business cards are all about expression and being true to you. 

If you have never thought about your business card or just rushed through the process. It’s time to really think about your business card. You want to make great impressions not average ones, and you want to get that job, not be disregarded. Business cards are not only essential they are critical and vital in establishing relationships and making connections that last.

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Do you know what you want but don’t know how to go about it? Please call our design services at 855.977.1968 or email designservices@overnightprints.com. Our team of expert designers will be able to craft the business card you envision. Talk to a designer personally and give them all the information you need to and watch your thoughts and ideas come to fruition, only with Overnight Prints. 

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Business Cards, Every Door Direct Mail, Everything Print / Las Vegas, Illustration, Post Cards, Small Business, Welcome Bloggers

Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters. 

Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.

We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV. spot-uv-bioworkz

 

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We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.  

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This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV.  The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.

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Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,”  is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference. 

 

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Business Cards, Everything Print / Las Vegas, sandwich business cards

Are you hungry to get that job? Are you hungry to make unforgettable impressions? We thought so. That’s why we created the Sandwich Business Card so you can put your hunger to an end. Overnight Prints has been searching for a business card that is enticing, unique, and durable and we created the ultimate business card that is filled with quality you can see and feel.

sandwich business cards

sandwich business cards

The Sandwich Business Cards offer customers a completely different card that is shockingly satisfying..


 

Thicker than the rest

Now we all know that there are many standard 14-point business cards and 15-point cards. This card is nothing but standard, using 52-point card stock that is among the thickest business cards out there. This ultra-thick business card will leave whoever receives it in complete awe. With the added thickness, comes an even stronger durability that will guarantee a longer lasting card that looks like it just came from the printer. 

Add more and more…

Pack more meat into your sandwich card by adding extra fillings into your card. Choose from a variety of either single 39-point inserts or 52-point double inserts. Also add your own personal touch by selecting what color you want your insert to be! Choose from black, blue, dark green, light green, magenta, orange, pink, purple, red, teal, white, and yellow.

your appetite down 15

Color that excites!

When you’re trying to put your best foot forward, you don’t want to seem dull. The Sandwich Business Cards use full 4:4 color printing to ensure that your card is exciting and bursting with lively colors. This card will never look dull because all of your colors will be exploding with vibrancy and your receiver will leave delighted about what you have to offer.  

 

Three sizes offer three very different styles…

The sandwich cards come in three different sizes to accommodate what you’re looking for. We carry 2.5″ x 2.5″ which is the square business card, 3″ x 3″ is the circle business card, and 3.5″ x 2″ is the standard sandwich card.

sandwich business cards

These sizes are great if you want to add another creative layer to your card by formatting it as a square or a circle card. While the square cards spice up the traditional business card, the circle cards make great social media cards! If you’re an artist, designer, or writer these cards would be great to list all of your online accounts so that either customers or potential business inquires can be intrigued to view your work.

 

Sandwich Business Cards are custom made for you! If you’re a marketer or if you’re a comic book writer, Overnight Prints has a business card for you. If you have questions or want design help, call or chat online with a design expert at OvernightPrints.com.

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Every Door Direct Mail, Everything Print / Las Vegas, Post Cards, Welcome Bloggers

It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of. 
small-businesses-eddm-15

 

What is Every Door Direct Mail (EDDM)? 

What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards. 

Overnight Prints makes the process even easier…

Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success. 


small-businesses-eddm-15Who benefits from EDDM?

There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community. 


IMPORTANT FACT #1

The average consumer spends about 85% of their disposable income within a 5-mile radius of their home. 


 

Your business in the hands of potential customers

When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.

What you need to consider before starting EDDM

In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.

  1. What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
  2. What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
  3. Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
  4. Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
  5. Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.

IMPORTANT FACT #2

The EDDM Service can potentially save your business 50% on mailing costs!


 

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Last but not least

Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.

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Booklets, Everything Print / Las Vegas, Illustration, Welcome Bloggers

“Exceptionally versatile with a charming personality.” What product could this be? Overnight Prints Booklets of course! A booklet provides outstanding purpose that meets unimaginable flexibility. A booklet can be transformed into a product that fits perfectly for many occasions and personal demands.” 


 

You can use a booklet to explore your creative side or have it carry your most personal words. Booklets can also be used for almost any event, it can contain schedules, information, and any other topics that are related to your event. Booklets can be used for a collection of your desires, if you have an idea chances are a booklet can bring it to life. Listed below is just a sample of what you can do with your booklets. 

Excerpt Booklets

Do you have an upcoming book and want to give your audience an elegant sneak-peek of what’s to come? Overnight Prints can turn your booklet into a beautiful excerpt of your upcoming book. booklet-horizon-15Showcase a section of your book and get the world excited and wanting to read more! You can really bring out your creative side and match it with the utmost quality. Choose from 80# or 100# paper stock Aqueous Gloss Paper Cover. Both of these card stocks are premium, luxurious, and heavy quality stocks. Show your readers your sophisticated cover booklet is just as sophisticated as your writing. 

 

 

Comic Books

Are you obsessed with comics? Do you write comics and want to turn them into a real comic book? Not can you only turn them into your own, you can create a comic book that is of the highest-quality and that will truly express your imagery for a cost-efficient price. booklet-horizon-15Take advantage of Overnight Prints Booklets sale and you can get your booklets for as low as 24 cents each. Print anywhere from 8-48 pages per booklet, and also included is saddle stitching with multiple body and paper covers to choose from. Save money and receive a great quality product that will showcase your comic books to the fullest potential. If you’re a freelance comic book artist or just doing it as a hobby, bring the best out of your work with an impressive booklet. 

 

Children Books 

If you have a passion or love for writing children’s books but are set back by the cost that it takes to produce one. Print a quality made children’s booklet that is made of premium quality paper with full 4:4 color that will enhance your booklet by providing it with rich and detailed colors. booklet-horizon-15Don’t let printing cost get in your way, print your booklet today for as little as 24 cents a booklet. Print anywhere from 25 copies to 2,500! Add a UV Gloss for a classic and distinguished look that will also better protect your booklet.

 

High School Football Booklets

High school football is perhaps the biggest sport on a high school campus. Many fans, family, and students come out to participate and root for their team. There are always many special events around the game, fun opportunities for kids, and of course the overall football schedule.booklet-horizon-15 Why not pull all of this information and put it into one place for people to keep and purchase. A football program is not only useful for fans but is a great souvenir to remember the year and the team. Purchase booklets for your football team now and save a great deal! 

Save almost 200 dollars when you order 100 booklet copies. Choose from 5.5 x 8.5 and 8.5 x 11. If you’re not a design expert and need help with creating a booklet layout that truly represents your school and team, let our designers help you make the perfect booklet for your school. Just call or chat online with Overnight Prints designers and they will assist you. Give your fans and students something to remember the football season by with durable, quality booklets. 

 


Start making your own!

Booklets are extremely versatile and can be transformed into almost anything you want. They can be used for a lot more than just events as you now know! If you want to get started on a booklet but need help, Overnight Prints would be happy to help you, just call or chat online and start today!


 

 

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Business Cards, Everything Print / Las Vegas, Las Vegas Weddings, Promotions, Welcome Bloggers

Are you wanting to spice up your creativity in a fun and unique way, then look no further. Our Circle Business cards might be just what you need to get the conversation started! At Overnight Prints we love thinking out of the box, these fashionable and unique cards can be used for business and more. Here are just a few ways you can use our distinct Circle Business Cards.


 

Use Our Circle Business Cards As Social Media Business Cards

circle-business-4-15If you’re a designer or photographer and want to showcase your work, use our Circle Cards to list all of your social media outlets and your usernames. This way people can go directly to see your work and follow your pages. This is a fun and new twist, that will have your receiver intrigued to see your work. Circle Cards are great for promoting your talent.

Save-the-Date Cards

circle-business-4-15

Yes, our Circle Cards can also be charming and unique Save-the-Date Cards. If you are looking for ways to be different and unique, our Circle Cards are truly one-of-a-kind! They are 3- inches in diameter, so this gives you plenty of room for all the information and details. You can make these cards your very own and do it in style. These cards are on beautiful and heavy 52-point card stock paper for the quality you want to see and feel.

Promote Any Event 

circle-business-4-15

 

If you have an upcoming event or want to promote a special offer, you can use our Circle Cards for that too. They are the perfect size and demand attention. If you hand these out, customers or clients will be sure to remember your event or offer. People remember quality and style and these circle cards do both.

It’s a rowdy world out there and sometimes you need to be bold and make some noise. With our Circle Cards you can let the world know you’re unique, original and you’re not afraid to take bold chances.

Make sure you try our Circle Fat Cards that have superior thickness and are the most durable and luxurious. If you’re looking to stand out among the competition, take a chance and get creative, starting today!

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Everything Print / Las Vegas, Flyers, Welcome Bloggers

If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.

If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.

So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries.  Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.

gaining-awareness

gaining-awareness

gaining-awarness

 

If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.


 

Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business. 

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Booklets, Everything Print / Las Vegas, Welcome Bloggers

It’s easy to overlook what booklets can offer and normally many of us do. They can be used to advertise a business, showcase products or even for weddings. The beauty of a booklet is that it can be transformed into whatever you desire it to be.

Booklets for advertising a business or a product

Sometimes when advertising a business, you want to focus solely on current and loyal customers who know your products inside out. If you’re using a booklet for either your business as a whole or products it has to be well-made, along with the focus being on your customers.


booklets-4-22

The importance of imagery

If you have a business, it’s in your best interest to make a well-made booklet. This can really lead to increasing revenue. Customers and people in general love looking through what a business has to offer and all the little details that come with products. booklets-4-22A booklet is ideal for a business because you can have all your products listed clearly and displayed in one place. Just by having products displayed in a clean and admirable outlet, customers will be more likely to purchase. 

 

 

People like reading articles but they like looking through images more. In this day and age, people are used to receiving and sending information fast. Typically this means people won’t stick around to even read what you say about your business. This is why booklets are successful, of course they contain text but images dominate.

Keep every single moment of your wedding day

booklets-4-22Weddings are so beautiful and special, don’t you wish you could just capture every moment and keep it forever? Well, creating a lovely wedding booklet can help get you close! Take all of your enchanting, unforgettable pictures from your wedding and put them into one place. A booklet is 10 times better than just placing your pictures in a photo album. Give your booklets to friends and family as a token from your special day. Overnight Prints makes booklets from 80# or 100# aqueous gloss paper, for an unbelievably elegant image quality. Remember your special day always and forever with a premium quality booklet…

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Business Cards, Everything Print / Las Vegas, Mini Business Cards, Welcome Bloggers

Business cards may be small but they carry much more weight than we think. A business card is a prominent tool that opens up doors for communication and business. It’s a great marketing tool no matter where you might be. The overall attractiveness of the card will grab the receivers attention and will be memorable. Remember many people see hundreds of business cards and they don’t remember any of them. The key is to make a card that will set you apart and make a statement. How do you do this? Don’t use a standard card, do something different and think outside the box!

Most people only think of the standard business card, what they don’t realize these days is that there are many new and modern twists to business cards.


 

 

The FAT Business Card

statement business cardsWhat’s great about this card is it feels great and is made with ultra-thick stock card. FAT business cards are high-quality and super durable. This card is unique and will create a lasting-impression. Made with strong 34-point card stock and full 4-4 color printing.

 

 

 

 The Square Business Card
statement business cards

Overnight Prints is always coming up with new and modern business cards. The Square Card is one of the trendiest and stylish cards to date. This card is far from traditional and will get you noticed! Made with 52-point card stock and full 4-4 color printing. Just like your quality card your receiver will know you have valuable quality to offer.

           The Mini Business Card

statement business cardsThese are great to use for social cards! List different social media outlets that you use, along with usernames for a classy, modern twist. These cards are made of quality 15-point stock card. They might be mini but they are mighty!


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Bookmarks, Everything Print / Las Vegas

We are all familiar with bookmarks. They are thin, small, usually made of card or leather fabric and we use them to save a spot in our favorite books. Bookmarks can be used for more than you even know.

Bookmarks As Marketing Toolthink outside the box

  • Low-cost tool
  • Promote company or business
  • Allows customers to take them and be exposed to other potential customers
  • Gives your business some flare

Bookmarks As An Event Invitationthink outside the box

  • Very Unique
  • Your guest can use your invitation
  • Great for wedding invitations and serves as a keepsake for family and friends
  • Can also be used for an event ticket with detailed instructions or info.

Bookmarks Make Perfect Timetablesthink outside the box

  • Low-cost tool
  • elegant, beautiful and keeps your event on schedule

When you think outside the box and get creative, bookmarks can be anything but ordinary. You can create another marketing tool and allow customers to take a little of your business with them. Customers can also take more and hand them out to potential customers. Thinking outside the box will expand your business in no time.

Bookmarks can also be used for creative event invitations or even Save-the-Date cards. Overnight Prints can help you come up with the perfect design or if you have your own simply upload it!


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Business Cards, General Interest, Green Printing, Welcome Bloggers

Overnight Prints Keeps it Green. You Can Too.

We here at Overnight Prints pride ourselves on not only our print quality and on-time delivery, but also our unparalleled devotion to environmentally safe practices. Besides using eco-friendly paper, Overnight Prints is also the only major online printing company that uses waterless printing presses, which dramatically cut down on waste and toxins. Being as how sustainability is a particular concern for us here at OvernightPrints.com, I thought I’d share a few, very feasible tips on how to show your own appreciation for our environment (aside from hugging trees, of course).

  • Recycle. Most of us recycle our  cans and glass bottles, but many other materials in our homes are  recyclable, including paper, and almost all types of plastic. To  find out whether the plastic can be recycled, look for the plastic  identification code on the bottom or the side.
  • Conserve water. The majority of  water waste in a household results from improper watering of lawns.  Make sure you’re watering the grass and not the sidewalk, and get a  rain barrel to reserve rainwater.
  • Plant a tree! You can help reduce  greenhouse gas emissions, and reduce energy costs for your home  (more trees = less energy wasted for air conditioning). Not only  will you help make your urban dwelling more beautiful and green, but  you’ll be creating a natural habitat for other creatures.
  • Ride your bike or use public  transportation.  
  • Switch your lightbulbs to CFLs and  purchase energy-efficient appliances.  
  • Shop at your local Farmer’s Market  and support your local economy. 
  • Repurpose everything you possibly  can. Use discarded paper as scrap paper and order recycled promotional pieces  from your favorite recycle-friendly online printer.
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Business Cards, General Interest, Welcome Bloggers

Business cards are versatile promotional tools that can be formal or informal, depending on the type of image you want to portray. They’re a must for networking events, and are ideal for promoting your business and yourself. Write down promotions on your cards, or design them as appointment reminders, to name a few of the different ways you can make use of this powerful marketing tool.

Another good idea is to take it one step further and display your talent—freelance artists and designers who want to not only network with others and gather a buzz about their work, but showcase a little sample of what they do at the same time, might consider a colorful logo or an illustration sample of their work, so as to display their talent subtly and without much effort.  (Because, let’s face it, you can’t carry your 4′ x 6′ photo prints everywhere!)
So, what can you include on your card? In addition to the obvious necessities—name, title, company name, telephone numbers and email address—a business card should display your social media contact details, which is a great way to network with others in an informal manner.  People often hesitate calling others, but are more comfortable adding someone to their Facebook friends list. It also helps you create the impression that you’re up-to-date with new technologies and social trends, and not still stuck in the Alexander Graham Bell age! It really is up to you what design you choose or the information you put down on your business card.

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Business Cards, Corporate Identity, General Interest

Many variables play a role in how your print marketing materials are perceived by potential customers.  Your copy, your offer, and your design are three considerations upon which the utmost importance is placed.  But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials.  In fact, some of the most subtle nuances of your presentation can help your brand leave a lasting impact and motivate direct sales.  Your choice of paper stock is one of those variables.

Paper stock matters because it directly impacts how your designs look when printed on paper as well as how your marketing materials feel in your customers’ hands.  The following details reasons why paper stock is indeed important to maximizing your return on investment.

Good Paper Stock Enhances Your Design

Glossy paper stocks make your designs more brilliant, so that they practically pop off the page.  Matte paper stocks enrich your colors and add depth to your designs.  Both lend impressions of your company that cannot be conveyed by words alone:  authority, confidence, trustworthiness, attitude, success, and other identity-related adjectives.

Good Paper Stock Comforts Customers

Premium paper stocks don’t just look pretty; they feel good, too.  When customers hold a smooth, thick, robust business card they feel as though your company can be trusted, because your company’s card is professional.  The best part is you can get professional printing on premium paper stocks at deep discounts when you know where to look.  Think about which company you would trust if two competitors handed you business cards:  one, flimsy and flat; the other thick and glossy.

Premium Paper Stock Maximizes ROI

Not only will customers be more impressed and comfortable doing business with you, but your marketing materials will last longer with wear, tear and weather.  That means you get to put your campaigns to work longer on a single investment, thus maximizing your return.

What are the Best Paper Stocks?

The best paper stock depends on the project in question and how it will be deployed.  You can go to any product on the Overnight Prints website to learn more about the benefits of each specific paper stock.  You might learn, for example, that you could print business cards on standard premium-quality 14-point paper stock with a glossy coating on one or both sides (for penning in appointments on the fly).  Or, print an even thicker 16-point gloss business card.

Not sure what paper stock to print on for your business cards?  It all depends on what impression you want to leave on customers and your overall brand image.

First, let’s assume you want to print professional-looking business cards.  You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have.  You do want to yield a return on your investment, after all.  Next, consider the following questions:

Is your company new, fresh, exciting, or innovative?

A glossy 14-point or 16-point paper stock might be the best choice.

Is your company bold, cutting edge, or authoritative?

Go with a thick and robust 16-point gloss paper stock.  Add a UV coating for an extra-thick, extra-glossy sheen.

Is your company traditional, new age, or artsy?

Try a 13-point matte paper stock, which adds richness and depth to your colors and design.

Do you often set appointments or jot down additional information for customers on the fly?

A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.

Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.

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Flyers, General Interest, Posters, Welcome Bloggers

Looking through my garage the other day, I had a vision of myself on an upcoming episode of “Hoarders.”  If you can at all sympathize with this feeling, it may be time to look through your closets, attics, and garages and gather everything that is no longer needed (like, for example, the stationary bike with the pedals that have been similarly stationary for quite some time now). Put outdated clothing (e.g. the flannels from your “grunge” period) and items that no longer fit into a pile. Once this project is complete, you will likely have quite an inventory. Before donating it, consider having a yard sale. The weather is warm and a yard sale is a great excuse to get outdoors.

Aside from enjoying the sunshine, you can make some decent cash by selling unwanted belongings. However, this event will only be successful if your advertising is effective. Online ads are convenient and often low-priced but not everyone is computer-savvy. In some towns, yard sale patronage is comprised of the older generation and many of these folks do not own a mastery of the computer.

Capture their attention by using online printing to create full-color posters and attach them to street signs and telephone poles at major intersections. This advertising lets everyone know where and when the event will be held. They are large enough to fit a brief description of what will be sold as well as some photographs of these items.

While tumbleweeds are blowing through the yards of other sales in town, your yard will be jammed with shoppers. It may even be necessary to do another quick run-through of the home  during mid-morning in order to gather more items to sell. At the end of the day, the yard will be bare and you may very well have a large wad of cash in your pocket…not to mention room to actually park your car in the garage.

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The fact that we live in an increasingly technological world is not a groundbreaking idea to most. This trend, of course, also applies to the business world. It is an undeniable fact that almost all data, including contact details, are stored electronically nowadays. Regardless of how technologically-based business has become, the fact remains that plain old business cards can still be relevant.

Below are some reasons why business cards are still important even in 2012:

Business Cards Increase Name Recall

Simple truth: Human beings (this includes your potential customers) does increase the chances of being remembered – no matter the actual physical layout of the card or what kind of work you’re in. Wouldn’t you rather see a customer walking away with your business card than walking away with nothing? Business cards really do help a person stand out and be relevant.

Business Cards Are Easier to Hand Out in Large Crowds

Given the technological savvy of most consumers these days, business cards should theoretically have been phased out. After all, you could simply store names, addresses, and phone numbers on your phone now. As is true with a lot of other ideas that SEEM like they should be true, this is not always the case. Storing numbers electronically is fine when on a one-on-one setting. But imagine the horror should you find yourself somewhere like a business convention. Who has the time to store every number in your phone? And after it’s all said and done, would you even remember who these new friends are with nothing but a name and a number to help you?

With business cards, you can continue giving your pitch to that important investor without that awkward pause whenever he tries to type in your contact info into his smartphone – he could do that at a later time like, you know, when you’re done talking.

You can literally throw business cards around a convention and someone will surely pick one up. While that last statement sounds ridiculous (and not something I’d recommend you try; but hey, they’re your business cards so do whatever you want with them), I’d say it’s still better than introducing yourself one person at a time hoping someone actually stores your number for reference.

But if you’re all about technology – you know, the kind that can barely watch TV shows on a TV anymore, fret not. Business cards can be modern too…

Business Cards Can Be Customized to Fit Your Market

Your business cards don’t have to be dull. Try to be creative so you can have business cards that are custom built for your customers. You can print business cards in custom shapes. You’d be surprised by the variety of business cards out today. Again, you are only limited by your imagination. Use your cards, not only to provide contact information, but to also promote your company and brand.

Business Cards Are Good for SEO

I know how much marketers have thrown the term “SEO” around and for good reason. These days, almost everything is done online. Even if you’re not running an e-commerce business, there’s a good chance you still have an online presence (you should have at least a Facebook page). Having those URLs in your business cards will help boost your inbound traffic.

There you have it. These are just a few of the reasons why business cards are important.

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You’ve heard of the elevator speech.

That’s when you have from 30 seconds to one minute to pitch your organization, your product or yourself to a policy maker, venture capitalist or potential employer.  It may not occur on an actual elevator.  But savvy CEOs, entrepreneurs and salespeople commonly practice their elevator speeches and use it in business and their personal life.

Screen shot 2012-03-01 at 7.31.18 AM

A business card is like an elevator speech, except you only have about 3 seconds to define yourself and your value proposition.

Three…seconds.  Probably less time than it took you to read the preceding paragraph.

And in those three seconds you have to convey who you are and what you stand for.  A tough assignment.

Most business is still conducted face-to-face.  If you fail at the moment you hand someone your business card, the consequences can be dire.

Most business cards are pretty boring.  They don’t have to be.  How do we communicate something serious in a way that is memorable yet whimsical, makes a point but isn’t frivolous?

Cartoons.
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A cartoon is a very effective means of communication.  It makes an instant impression.  Gapingvoid business card cartoon art is designed to open doors and initiate a conversation with people.  Face-to-face.

Use a cartoon to make that first impression.  You might not get a second chance.

Choose a cartoon and add personal details to create your own gapingvoid business card.

–BR

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New gapingvoid business cards from Overnight Prints!

Hi Everybody,

With everyone’s attention fixated on the Internet we tend to forget that most business is still face-to-face.  If you fail at the moment you shake someone’s hand for the first time, the consequences can be dire.

This was more obvious when that’s all there was, but in many industries not much has changed.  Face to face sales calls, conventions, trade shows, are still big drivers, the fact is that for many businesses, the Internet just leads to more Read more

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Back to School Ideas
Summer is almost over and it’s back-to-school time all across the USA! No need to be sad though, back-to-school is an exciting time, full of fresh beginnings and brilliant new things to be learned and discovered!

Whether you’re a parent packing your kids off to school, a returning college student, or a teacher with a whole new brood to take care of, you will need to refresh your school supplies. Here are a few of our favorite back-to-school products:

Address Labels

Let your little ones choose their favorite address labels from our template library and use them to label school supplies, books, lunch bags and more.

Here are our top five back-to-school picks:

cat_address_label Read more

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Business Cards, General Interest, Mini Business Cards, Resellers & Designers, Small Business

A mini business card looks like the regular business cards cool and hip little brother. It’s a smaller, sleeker version of the business card that lives in the pockets and wallets of small business owners, graphic designers, creative professionals, young entrepreneurs, and just about anyone else who likes their business cards to stand- out from the crowd.

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Business Cards, Corporate Identity, Fonts, General Interest

Although I’m a Mac guy and I personally like the “cold metal” look of my G5, I’m not keen on Steve Wozniaks fancy laser-cut stainless steel number. It’s not very practical, affordable, or even particularly attractive! I prefer Steve Jobs simple business card design from the 70’s. Despite its “dated” font (Motter Tektura – the old Apple font) it has a simple elegance.

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Business Cards, General Interest, Small Business

In October, You may already be planning your Christmas promotions, but you’d be unwise to forget Halloween and the money-spinner it can be for many businesses.
In fact, consumer polls have shown that Americans are actually planning to spend more on Halloween this year than last (even though we are all a little “spooked out” by the continuing recession.)

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Business Cards

I heard about Augmented reality about a year ago and have to admit to being somewhat puzzled as to how it works (I’m still a little perplexed as to how to create something like this?) However, I do understand the idea behind “augmented reality” – that somehow our real-world environment can be augmented by virtual computer-generated imagery.

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Bookmarks, Business Cards, Corporate Identity, Photoshop, Small Business

I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.

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Bookmarks, Business Cards, Corporate Identity, Flyers, Greeting Cards, Post Cards, Rubber Stamp, Small Business

Regular visitors to the Overnight Prints main site may have noticed that we’ve overhauled our online design file upload service to give our customers more onscreen control of the files that they send to print

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Flyers, General Interest, Photoshop, Post Cards

Your Comp Card should act as a visual resume. They serve as a standardized way for models and entertainers to promote themselves. Generally, they refer to an 8.5” x5.5” postcard. However, it’s not uncommon to create a 4″ x 6″, 8″ x 10″ or other flyer -sized version. The most important aspect of creating a comp card is to communicate your visual resume as effectively as possible.

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Business Cards, Welcome Bloggers

They may be called business cards but does that mean they HAVE to be used merely for business purposes? One of the ways that many of our customers use our business cards is for their family members! If one of your family members was in an emergency situation, was lost, or was unable to remember their address or phone number, a business card that’s tucked into their backpack could be a “lifesaver”.

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Bookmarks, Business Cards, General Interest

Say the word “bookmark” and most people will immediately think of somber libraries with stern-faced librarians, or bits of tasseled old leather in-between the pages of dusty bibles! However, a bookmark doesn’t have to be such a grim and serious product. It’s actually one of the most usable print products for your home or office.

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Bookmarks, Business Cards, Corporate Identity, Magnets, Small Business, Welcome Bloggers

In the small business world, there is a growing business card trend for making them more “hand crafted” (e.g, hand-stamped business cards) and for taking them to another level by making a business card fulfill another function (e.g, fancy labels, decorations, jewelry holders, etc.) With a little thought and effort, you can make your business cards into something REALLY PERSONAL!

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Business Cards, Rubber Stamp, Small Business

High-cost marketing techniques are not always the best options for small businesses that are struggling to keep afloat in this economy. There are many very effective ways to market your company that cost next-to-nothing. All it takes is a little imagination and forward thinking. If you want to start generating interest in your company, it might be time to get “down and dirty” with a few low-cost marketing ideas and products.

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When was the last time you stepped back and really took a peek at your business cards, rack brochures, pamphlets and flyers? When was the last time you really wondered if they needed some tweaking, some revamping and some fine tuning? If you’re like most of us, that will probably be quite some time ago. If you’re like most of us, that’s probably a bad, bad thing. The good news is, this is a fixable situation. The bad news is, you have to fix it.

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How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.

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Business Cards

Is cell phone and Internet technology killing the business card? Over the last two decades, print promotion has certainly taken a slight downward turn as businesses embrace web-based promotion and turn away from flyers, business cards, magazine ads, and the printed word.

In the 1980’s the business card was king. It was absolutely essential for all businessmen and women to have a “killer” business card. The business card was often the key to successful social and business networking. Over the last 20 years, advances in cell phone technology have created a situation where people can swap numbers and information using their cell phones. It’s a fact that more people own a cell phone than a set of business cards!

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We’ve all heard the expression, “What’s Simple Is True,” but today I think we can actually elaborate on that a bit…what’s simple, and cheap, is also true. That’s right, it’s not always how much money you spend, how many designers and marketing experts and whatever elses you have at your disposal, sometimes simple ideas can make big impacts. Enter, the bookmark as a marketing tool.

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