Say the word “bookmark “and most people will immediately think of somber libraries with stern-faced librarians or bits of tasseled old leather in-between the pages of dusty bibles! However, a bookmark doesn’t have to be such a grim and serious product. It’s actually one of the most usable print products for your home or office.
The ultimate goal of concert artwork is to promote an event, which has a start and end date. But artists who come up with creative, effective and striking designs attract more than just music fans. After the final encore, fans of the art collect the masterpieces as keepsakes, especially when they are high-quality print posters that last long after the curtains have closed.
Few authors understood the power of the imagination as much as Theodor Seuss Geisel. Better known by his pen name, Dr. Seuss, the celebrated writer and illustrator published 46 children’s books during his five-decade career. Audiences across the world adored his clever wordplay, fantastical characters and unique artwork.
How can you say “thank you” in a sincere way to ALL your employees at the same time? Give out individual corporate thank you cards to show how much you value their work. Here are a few examples of Thank You card templates and messages of thanks to incorporate for each staff member.
Today I recognize your hard work and dedication to this team. Thank you so much for all that you do!
Photography templates have changed how artists can market their business with less hassle. Photographers spend a considerable amount of time online looking for inspiring collections of unique business cards, brochures, flyers and postcards to help them promote their services directly to customers. With an increased demand for photography services, there is no denying that you can make a lot of money taking pictures.
As an advertiser on the Affiliate Window network for over two years, leading online printing company, Overnight Prints, is introducing a ‘relaunch’ of our affiliate program in efforts to reinvigorate publisher partnerships as well as grow our publisher base with new and fresh publishers. The following is an interview with Affiliate Window about what publishers can expect from the relaunch.
Coasters come in all shapes and sizes, but they all serve one purpose…or do they? Get inspired with some fun prints or creative uses with custom designed coasters.
Punch a hole and string ribbon through the top of your snowflake coaster to create a cute holiday gift tag that also doubles as a Christmas tree ornament.
FUN & GAMES
Take your coasters outdoors! Turn them into giant lawn games at your next summer BBQ.
Connect Four: Build your own board with plywood and a little elbow grease.
Checkers: Paint a checkers board onto a large piece of cardboard and lay it out on your lawn for summertime fun. For nighttime fun, use glow-in-the-dark paint on alternating squares and glue different colored glow bracelets around the edge of the coasters to keep playing after the sun goes down.
WHEN LIFE HANDS YOU LEMONS
…Make it a party! Create custom coasters in a citrus theme and add the party date to pass out to friends and neighbors. Use acrylic paint to color some in yellow (lemon), green (lime) and pink (grapefruit).
Glue coasters onto pitchers to mark regular lemonade and pink lemonade for the kids, and margaritas for the adults. Serve drinks in mason jars with matching coasters glued to the bottom (garnish with a slice of lemon or lime).
Score and bend the coasters in half to look like citrus slices, and then string the banner.
Love agate coasters, but hate the price? Create custom coasters in your favorite print, then paint the edges of your coasters in gold to look like the natural stone. Add a personal touch by painting your initials in cursive.
BOY OR GIRL?
Send out invites to your gender reveal party on a coaster. Continue the theme at the party with coasters printed in the color of your baby’s sex on one side. Place all the coasters face down, and when the time comes, have your guests flip over the coaster to find out if you’re having a little prince or princess.
CUSTOM COASTER DESIGNS
EAT, DRINK AND BE MARRIED
SAVE THE DATE:
Get fanciful with save-the-date wedding coasters. Glue a magnet on the back to display on the refrigerator.
Commemorate your big day with customized coasters that guests can use during the wedding or bring home as party favors.
Celebrate your married life with a champagne toast and “Cheers to a wonderful life!”
BUT FIRST, COFFEE
Love your morning cup of joe? Get cheeky with coffee-inspired prints.
“Wine” down at the end of the day because it’s definitely 5 o’clock somewhere! Swap out your coffee mug for a glass of red or white.
ENTER FOR YOUR CHANCE TO WIN CUSTOM COASTERS!
Show us your love for coffee’s favorite companion – donuts! To celebrate Donut Day, we’re giving away 60 custom coasters. Simply share your favorite donut photo on our Facebook page and get the most likes to win. Voting ends on June 2, 2016 at 12:00 a.m.
Enter contest: http://wshe.es/4EU0efwv
“I look back to 1998 and remember a cartoon first shown online. Two dogs, sitting at desktop computers. They are facing each other typing. One dog says to the other dog, “No one knows we’re dogs.” That’s the internet,” said Kathy.
Kathy LaFollett- Founder of FlockCall.com and author, dedicates her time and effort to bringing a global conversation to companion parrot advocacy so “Every parrot, everywhere, can have a happy home.”
“I was inspired to create and maintain a trustworthy, honest, and a driven website that offers clear, non-judgmental information from a global perspective.”
Kathy as Editor-in-chief, takes full responsibility and pride in every word she presents through her own writing, and via her global collection of Advocate Authors. Her goal is to put an end to parrot care and rescue misinformation that circulates throughout internet. Her love for companion parrots aims to rewrite the miscommunication one book, one blog, one post, and one person at a time.
Kathy believes,”the unconditional and cognitive love parrots bring is unlike any other animal on the planet. They choose to love or not to love you. Just like us, they are thinkers.”
With 8 companion parrots in her home, this truth proves out personally to Kathy. “They are the only companion animal that cognitively chooses to say no, and every relationship is unique and special,” said LaFollett.
It all began when Kathy found “Animal,” a Catalina Macaw, at a local pet shop. Marked with an expensive price tag, he was on high display which allowed anyone to walk up and touch him. Animal was displayed as a commodity with little regard to his cognitive stress or emotions. This first encounter will always have a special mark on LaFollett’s heart. This experience sparked an advocacy journey that continues today. Kathy knew she had to change the assumed truth that parrots are just a commodity for the pet industry. But rather an individual spirit capable of providing a deep companionship.
Oh, how she changed this and continues to pressingly make changes for parrots. She has joined with global Advocate Authors from Greece, Canada, Mexico, Estonia, and Australia. Every day partners come forward with stories, experiences, and local concerns. These introductions spark advocacy projects currently underway in Australia, New Zealand, Mexico, Ireland, Canada, Greece, Estonia and Spain.
An Advocate Author for FlockCall, David lives on the island of Syros, Greece. He takes care of healthy, sick, and unwanted parrots. His standard home has grown into a residential rescue situation and his long term goal is to purchase a large, centralized property. What David has done so far is very humbling for Kathy, but inspiring to others. Which is another purpose for her advocacy work inside FlockCall.com; inspiring empowerment.
Kathy has created beautiful 48-page booklets with us and we loved showcasing them on our various social media sites. However, for Kathy it’s more than publicity, it’s about setting the foundation in a personal and tangible manner.
Her book contains information about how to have a happy life with your parrot. It also focuses on empathy and putting it into what we are supposed to be doing not only for our companion parrots but for each other.
“My eight birds have taught me to become calm, have a sense of humor, laugh, and to see other perspectives. Stop, and think about what others are feeling. Empathy,” said Kathy.
If you’re interested in finding a parrot companion and hope to share your life with a parrot, get started by reading Kathy’s blog. She suggest visiting a parrot rescue and volunteering there to gain first hand knowledge of what parrot’s are really all about.
“Choosing a parrot is not like choosing a car. It’s like finding a child to adopt. This is a lifestyle change. ” If your interest is still strong, buy my book. It really is all you need to get on with creating a Successful Companion Parrot Lifestyle,” Kathy stated.
Visit FlockCall.com to learn more about companion parrots and start seeing life with companion parrots in a whole new way.
Finding the perfect piece to add a little spice and attitude to your home can be difficult. If you’re struggling, Overnight Prints is here to help you get the conversation started. Sometimes you don’t need an over-the-top, dramatic, or huge piece to add flare. It’s all in the minor details, trust me people notice and appreciate this much more. It’s important to be subtle but loud at the same time. So, what product do we offer that can give you the spice you need? Our quality 34pt Coasters.
We spend the majority of our time either at home or bustling away at work. It’s easy to get trapped in the laborious agendas life brings. From meetings to appointments, we are always on the go. Sometimes we forget our own happiness and slowly slip into content oblivion. You might be wondering, “how do I change this?” It doesn’t require a life evaluation or a complete transformation. Happiness stems from what we surround ourselves by. Many aspects of life are completely out of our control, but achieving happiness is not one of them. Attack contentment by finding bliss where you spend the most time.
Home is where the heart is. Chances are you have heard this timeless saying. The saying holds validity and it rightfully should. If home is where the heart is, why not pour your heart into it? Home should be an outlet dedicated to expressing yourself and indulging in what makes you feel alive. Did you know looking at family and friend photos can solely create excitement and happiness? Creating a room full of photo postcards and destination postcards looks authentic and brings the heart to the home.
Having goals, motivation, and determination provides joy believe it or not. People find themselves unhappy when they get into “the same old routine.” It’s as if you can see the world moving by, while you remain stagnant. When you fall into a never-changing regimen, life is just plain boring. No human was meant for nothing, we are born to push our limits and truly live. It’s important to always remember this and keep yourself on the edge of your seat. Life is a ride that you just don’t want to miss. A simple change as placing a motivating quote on your desk at work, can uplift you. It also can remind you to live life to the fullest and give you the extra push you need. Printing postcards is easy and quick at Overnight Prints. Make your own creative postcard, frame it, and turn your workplace into an energizing environment that motivates you.
What else can make your home or office a great place to be? Organization. I expanded on this in my previous blog, and it’s absolutely true. It not only makes you feel great, but it makes your home and workplace somewhere you want to be. A notepad can work wonders for both your home and office. Yes, something as minuscule as a notepad can clear your mind and make your home and office an efficient place to be. A notepad let’s you jot down lists, tasks, and thoughts that you want to remember. In addition, it keeps all of those ideas, tasks and more in one space. It allows you to focus, feel good, and get the most out of where you spend the most time.
As you may have noticed, all of my suggestions are minimal and are not overbearing or time-consuming. They carry simplicity, and this leads to what you are searching for. Complete happiness. It’s not about having more and searching for “things,” that we are sure will bring us closer to happiness. That can become exhausting, which leads to unhappiness, and eventually depression.
Joy is within and surrounding all of us, waiting for us to grasp it. Start today! Remember happiness is simple, easy, and always clear. Open up your eyes, mind, and thoughts to happiness and witness the evolution of your prosperity.
Every individual has a story to tell. A story that is different from the rest and deserves to be delivered in the correct manner. Now, “correct manner,” is not uniform, it’s divergent. Constantly diving in different directions. When i think of a business card, i think of a opportunity to
tell a story. Whether that be for the company i work for, or simply myself. It’s an outlet, a medium, or even a platform to get your story heard in the crucial moments, and in the most important encounters.
There are five characteristics every business card should encompass. Maintaining simplicity, purpose, accuracy, professionalism, and uniqueness. These five aspects carry a business card, and make it effortless for your story to come across with dynamic precision. Leave an instant impression by including all these factors within your card.
A card that showcases simplicity, is a card that presents trustworthiness and loyalty. Choosing simple color hues such as black and white allows trust to be seen. In addition, keeping all your information limited will create a subtle, yet dramatic impact. No matter what business we are in, trust remains the top factor. It’s vital, and can all begin with your business card. White on a card can also interpret clarity, and a clean purpose.
Purpose. A reason, justification, and a motivation for what you do. This factor must be communicated through the text and design on the card. What drives you? Make sure you place the most important information on your card, not your whole resume.
Try not to clutter your card with details, this is a turnoff for many employers. Perhaps, think about a short quote, or six word bio, telling your audience your purpose. This leaves the card not with a clean look, but with something that grabs their attention, leaving them wanting to know more.
The next factors can be combined, and those are accuracy and professionalism. They both go hand in hand. You never want to portray yourself as something that you’re not. Always stay true to yourself and to others. Many people tend to go overboard and end up with a business card that not only represents their self, but in some instances their company. Pay attention to colors, finishes, and text. Make sure your card is a strong representation of your purpose.
Last but certainly not least, is being unique. We all naturally have this quality, but it’s another thing to bring it to the table. Have something in addition to your standard business card to give to potential clients or employers. Give them something with a more in-depth look.
Our mini business cards are the ideal outlet to showcase and highlight even more. Provide your LinkedIn, Facebook, and much more.
Our team looks for the products that bring smiles to the faces of our customers. Now, we are introducing a new product that is creative, special, and personal. This new product, is our wrapping paper. Giving gifts brings joy and happiness to others, and we wanted to make this experience as personal as possible.
Quality is everything, and we wanted to ensure our customers receive top of the line paper. All of our wrapping paper is on 80 lbs Gloss paper stock. This will have a heavier feel than standard paper and will be slightly heavier. However, the paper is not overwhelmingly heavy, it’s just the right amount that is needed to provide a strong durability. This stock also has a sleek gloss that covers the entire paper. Our gloss not only creates a luxurious look, but gives the paper an extra layer of protection. This will keep the 4:4 color from fading and the paper looking as good as new for a very long time. Our team worked strenuously to create a solid paper stock that is matched with the ultimate protective gloss.
We loved the idea of our customers being able to actually create their own wrapping paper. Everyone can go out and buy generic wrapping paper, but then it becomes solely wrapping paper. Nothing special, nothing out of the ordinary. We wanted our customers to create something special and unique to them, and have fun in the process. Upload any design or image and surprise your friends, family, and even customers.
Wrapping paper can start a buzz for your company or business. Wrap merchandise and other promotional gear for a highly unified look. This will only take your business a step further in your customers and potential customers’ perceptions of your company. Having an overall collected scheme will set the standard and tone, thus draw customers into your business. Simply place your logo on the wrapping paper for a strikingly distinguished look.
It’s personal and gives our customers the opportunity to send their gifts off in style and personality. We are very excited for our customers to try out this new product. Start creating your very own, right now! Only at OvernightPrints.com
Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.
There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is.
Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”
Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa.
This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception.
The New Year welcomes new opportunities, new beginnings, and a fresh start. Businesses should embrace this time of year with refreshing new marketing collateral. It’s time to get your customers excited and give them something a little unexpected. Updating your current collateral can help to grow, enhance, and improve your overall business. Why is this? People love new, modern, and up-to-date pieces. Customers tend to be more attracted and interested in businesses that are well polished and contemporary. It not only appeals to customers but it creates trust.
Just think about it, when you walk into a business you want to see a welcoming new environment, not an out-dated one. This goes across the board from clothing boutiques to restaurants. You can have the best business in the world but you will lose out on capturing your full potential. There is always room for improvement and now has never been a better time to get started.
At Overnight Prints we have a vast variety of different print marketing materials to choose from. If you want to start simple, we have three of our most essential products you will need for the new year. Remember, at Overnight Prints we do have a personal design team that can work with you to create the product and marketing collateral you envision.
The first product is our Tri-Fold Brochure. Here we used it to enhance a bakery menu and bring it to life. If you have any type of restaurant business, the new year is the perfect time to update your menu. These brochures can also be used to display products, services, promotions, and more! If you’re looking to place a significant amount of information including copy and images, this brochure gives you optimal space.
Now, this product may be small but its the perfect size for coupons and stamp cards! It’s time to think outside the box and try our Mini Business Cards! Sized at 1.0″ x 2.75″ it makes for the perfect addition to your overall scheme. Use this card to give to loyal customers who come in frequently as a reward off an item!
Last but not least, is our standard business card. To complete your new look, replace your old company business card with great quality that will last throughout the year. It’s important to give contact information out to current and potential customers. Put your best foot forward starting with the essentials, and make unforgettable impressions on your customer base. If you want to expand your collateral, look at our coasters, calendars, and flyers! Start now by visiting Overnightprints.com!
The new year is almost here and what does this mean? New Years celebrations of course! It’s that time again where the world celebrates together and brings in the new year with close family and friends. If you’re planning on throwing a party, here are a couple printing essentials that will greatly enhance your upcoming bash.
What does every party start off with? The invitation. Customize your very own new years invitations and impress your friends and family with a touch of modern style. Customers ordering with Overnight Prints should expect to see the finest quality printing products. Our invitations are printed on 110# Premium non-coated stock with rich 4:4 color printing. The paper used across our entire collection of invitations does have a thin layer of professional coating. While the layer of coating enhances the invitation it also protects it and thus lasts longer.
Give your friends and family not only an invitation but something to remember the memories and spectacular New Year. As with many of our printing products customers can choose from uploading, creating within our designer, or choose from our large gallery of ready made templates. Think of this invitation as a token of the memories you will share on New Years. If you do need design service help, please reach out to our team and they will assist you in making your dreams a reality.
Our next suggestion can be used as both a party favor and a great take home gift. They come in two different paper stocks, the first is our 15pt card stock. This paper is durable and has a professional look and texture. Looking for paper that doesn’t have any shine and gives off a more personal look? Our 110# card stock is perfect for you. We urge you to keep in mind that the 110# paper does not have the same clarity when it comes to images. If you plan on placing a family image on the postcard lean towards the 15pt card stock.
Postcards are great because your invited guest can each take one home and place them on the fridge, scrapbooks, and more.They help us to remember special days, and New Years is a memorable day. Remember and keep the memories you have with all your loved ones this year. Combining just two simple products can make an immense difference to your party. It shows off personal flare and gets your guests excited.
Overnight Prints wishes all its customers a safe and happy New Years! If you have any questions on designs, products, and services please email email@example.com.
We all know the words to one of the greatest Christmas songs by the Carpenters right? “Greeting cards have all been sent the Christmas rush is through…but i still have one more greeting card to send is it a little too late?” OK, maybe i changed it up at the end. To answer the question, with Overnight Prints it’s still not too late to finish your holiday printing!
It’s hard to believe Christmas is next Friday and New Years is quickly approaching. The holiday season is coming to a close and it’s time to get those essentials. Many people believe printing requires you to plan ahead because it can take a while. Overnight Prints knows that while we all love to think we can plan ahead, sometimes life gets hectic. Actually, make that most of the time. Just look at our name! We understand that our customers need fast turnaround times and this time of the year is crunch time. Thankfully we have been doing this for years and we are experts at providing quality products unbelievably fast.
The holiday season is all about giving the gift of joy and warming up our friends and family’s hearts. The ultimate final touch to any present is a holiday card. They can convey a message of love and happiness that no present can. The fun part about our greeting cards is customers are given the choice to either create their own or choose from an extensive collection of quality templates. Customers are able to create their own card online through our design program and choose from beautiful colors, fonts, and place their own holiday images with a simple click.
Are you throwing a New Years bash? If so, invite all your friends over in stunning fashion by transforming your greeting card into a sensational invitation. Grab everyone’s attention by sending personal invites and set the mood for your upcoming party. If you happen to be short on time, don’t worry! We have templates for both New Years and holiday, all you have to do is place your text and send it off to be printed.
❄If your time is ticking and you don’t have time to design your own, remember to choose from our ready to print templates like the ones below ⇩❄
Another holiday essential we offer is our 15pt card stock postcards. Our postcards are the perfect way to send a cheerful holiday message to loved ones that are miles away. A simple postcard does not only form smiles, but it can bring warmth and love to the ones we care about most. Although miles stand between you and your closest family and friends, a custom postcard can bring you closer together.
Just like our Greeting cards, our postcards also have many holiday templates to choose from. We have an array of dainty and exquisite cards. These templates are made for customers who don’t have much time and need something quick. The design is ready and all that is needed is a message and it’s ready for print!
Pinterest Look ⬇
Simple & Sweet New Years Card ⬇
The options are endless here at Overnight Prints. We love to help our customers through our process and we can’t wait to see what you create this holiday season. Please don’t forget to share your holiday products with us by either tagging us on Facebook or Instagram.
❆Happy holidays from the Overnight Prints family to yours!❆
Can you believe it’s already the holiday season and Christmas is just around the corner? It’s time to get into the holiday spirit and spread love and excitement to all your friends and family. Now, I bet you’re wondering how do I do this and is it going to cost me a fortune? At Overnight Prints it doesn’t cost much to give something special and thoughtful to the ones you care about.
Although you may be close at heart with family and friends, odds are there are miles that stand between all of you.This year bring your family and friends together by sending off a custom greeting card. Many people get caught up in buying the most expensive items and that is where it’s all wrong. It’s not all about going into a store and buying items, it’s about sending a message of love and thankfulness.
A greeting card not only sends a message. It also sends a piece of our hearts and lets the people we love most know we are thinking about them. It means more than any present given, because of its personal touch. The custom aspect of our greeting cards makes it very different from any standard greeting card you can buy at a store. With Overnight Prints you have three options. Create your very own from start to finish online, upload your own content, or browse through our templates. The opportunity to explore your creativity is available now. Stay inside, enjoy a cup of coffee, and start crafting your very own.
Not only are you making personal greeting cards, you also get the quality you desire. Our greeting cards are printed on durable 12pt card stock paper. Then, we lightly gloss the outside which gives a sleek sophisticated look. Instead of using full gloss on the inside we place a matte finish on the inside. Our greeting cards are perfect for personalized messages and are just what you need this season.
If you’re running late and need your cards in a rush, take advantage of our “Buy It Today, Get It Tomorrow.” This shipping method will allow you to get your cards faster than ever and right when you need them. As long as you place your order by 8:00 p.m. EST your holiday cards will be in your hands the following day. Don’t let the holidays pass without sending a heartfelt message that will forever stay with the ones you love.
Odds are you have participated in Black Friday or Cyber Monday at least once, but the best sales happen on Saturday. Thanks to American Express we have the opportunity to show our appreciation for small businesses by shopping at our local small businesses across the United States. Small Business Saturday all started in 2010 as a promotion presented by American Express to pull people into shopping at their local shops for the holiday season and has grown into a sensational event.
Many people believed the promotion wouldn’t make it past the initial year. This was not the case, in fact almost the exact opposite has happened. It’s now 2015 and Small Business Saturday is almost on the same playing field as Black Friday. Owners of small businesses have embraced the day and are grateful for every sale. For most small businesses this is their biggest sale day and you could say their Black Friday. Small businesses participating in the U.S. will offer great discounts and promotions.
Overnight Prints will celebrate Small Business Saturday by giving out the lowest prices on all printing products. If you’re apart of a small business you can take advantage of our sale by stocking up on rack cards, posters, and postcards to help promote your business.
Let’s face it; the holiday rush is brutal. Attempting to walk around in overly-crowded stores, searching for the right size, standing in long lines, it’s just down right frustrating.This year give yourself a breath of relief and go small. Find unique items for your friends and family and help your local small businesses at the same time. Not only will you have success in your holiday shopping you will be helping your community in more ways than one. Giving back to local small businesses means dreams turn into reality. It also means locals keep their jobs, and sales can lead to more in local taxes in which leads to better funding for the community. It’s a circle you want to be a part of this year and will be glad you did. Shop small this month on Saturday the 28th.
Why be standard? When you can express your uniqueness to every individual you come across? That is the question you should ask yourself before starting to create your business card. There are plenty of standard, black and white, let’s face it, boring business cards floating around out there. That doesn’t mean you should blend in with the crowd or just try to be conservative. Business cards are essentially an extension of who you are and what you bring to the table. You don’t want your business card to read exactly the same as all of your competitors. If you want that job, if you want to make a lasting impression; it all starts with a business card.
As stated previously, a business card is an extension of who you are. So, ask the question who are you? What makes you special? Then transfer it over onto paper. One way you can do this is using bright and bold colors. Rich blues, gold, and bright reds are some examples. However, you don’t want to just have one of those colors make up the entire card. If done this way, your card will be overwhelming and in-creative. The trick is to mix and match colors, but really think about what colors complement each other. If you go to Google and look up complimenting colors, you will find a lot of information. Turquoise mixed with white looks very elegant, bright, and peaceful. Red and light blue also complement each other quite nicely, the complementing colors are endless. What colors represent your personality and express who you are? This is what it comes down to.
So we all know the stereotypical 3.5″ x 2″ business card. Must we stick to the standard? NO! Overnight Prints has a plethora of non-standard business cards. Why not completely change the shape of your business card to let’s say a 3″ x 3″ Circle Business Card? Or what about a 2.5″ x 2.5″ Square Business Card? Or maybe you can still keep that standard size but spice it up with extra thick 34pt card stock with our FAT Business Card. These cards automatically stick out with either their distinguished shape or superior thickness. Whoever you give your card to will notice and remember you just by the quality, shape, and texture of an Overnight Prints business card. Once you place your color using 4:4 full color printing, your card will already be expressing quality and uniqueness and these are two factors that matter.
Now, going back to color. They don’t have to be extremely bold to be considered unique. They can also be subdued, light, and tranquil. It depends on again who you are, or maybe your job position, and what you do. If you work by the beach or are for example a yoga instructor, you might want to use those lighter tones. In this case the lighter tones work perfectly. It expresses relaxation, peace, and if your job embodies this, you don’t want your business card to communicate and entirely different message.
Of course, the most important part is placing your information and contact on the card. So, this brings us to choosing the correct font. There are an abundant, almost innumerable amounts of fonts circulating. Knowing this, there is one that fits effortlessly and accurately for everyone.
Now for some examples…
If you are in marketing or business, you want a solid, simple, and sophisticated font. My suggestions: “Josefin Sans,” “Adamina,” and a good old “Helvetica.”
Let’s say you’re a copywriter and want to express the beauty of words on paper. My suggestions: “Magnolia,” “Allura,” or “Handwriting-Dakota.”
Maybe you’re a graphic illustrator, my suggestions: Use my personal favorite “Matilde,” “Arcata,” or Josefin Slab.”
Your font should coincide with who you are and what you do. These are only font suggestions, if you find others that you love, don’t be afraid to choose those. Business cards are all about expression and being true to you.
If you have never thought about your business card or just rushed through the process. It’s time to really think about your business card. You want to make great impressions not average ones, and you want to get that job, not be disregarded. Business cards are not only essential they are critical and vital in establishing relationships and making connections that last.
Do you know what you want but don’t know how to go about it? Please call our design services at 855.977.1968 or email firstname.lastname@example.org. Our team of expert designers will be able to craft the business card you envision. Talk to a designer personally and give them all the information you need to and watch your thoughts and ideas come to fruition, only with Overnight Prints.
If you’re a small business we understand it might be a little difficult to gain new customers. Your business may need some form of advertising that sticks, is large in size, and attention grabbing. These three key factors are all ideal for advertising. Overnight Prints has a product that encompasses all three of these, what product? Our Custom Car Magnets! I guess you’re in luck.
No matter where you are if you have a small business, obtaining new customers and boosting your awareness is very high on the importance scale. There are many reasons why using Car Magnets are an absolute must for a small business but I will list five today.
Why You Should Use Car Magnets For Advertising
- They are the perfect size. Yes, you could use a vehicle wrap but sometimes those look unprofessional and also will hurt the resale value of your car quite a bit, because they are permanent. Vehicle wraps are also pretty expensive. On the other hand you have bumper stickers which are cheap to make but lack the professionalism as well as visibility. Car Magnets are the perfect size to advertise your business. They are also removable so you can place them on different cars and it won’t hurt the resale value.
- They can seamlessly fit your business. Car Magnets can brand your business by using different shapes and styles. Let’s say you’re a dentist and you want to advertise your new office. You could have a magnet shaped as a tooth to place on the side of your car with contact information and an address within it. You can take full control over shapes, colors, and sizes and make your brand stand out from the rest.
- Overnight Prints makes magnets that can weather the storm. You have to be careful here, don’t just go anywhere to buy your car magnets because when you’re caught in unfortunate weather you don’t want your magnet to crumble. We use magnets that will look great through the years and have a strong durability. The magnets are made out of 12 mil super thick laminate that will last through all kinds of weather and withstand road wear. You can rest assured that you will receive top-quality because we Demand Perfection and offer a 100% satisfaction guarantee to all of our customers.
- You can transfer them to other vehicles. This is great when you have multiple cars and you need to switch. You can easily remove it and transfer it over to another vehicle in minutes.
- Cost-efficient price for advertising. Our car magnets are very affordable and are made with quality in mind. You are getting superior quality without having to spend an arm and a leg. There is nothing like getting to advertise your business without spending a fortune.
With Overnight Prints Custom Car Magnets you are getting a great quality magnet that is also cost-efficient. If you are a small business and are looking for cheap and effective ways to advertise your business Car Magnets do both. Take your business with you wherever you go and start building a larger and stronger customer base for your small business. Go to Overnightprints.com to start creating your Custom Car Magnets today!
Business Cards, Every Door Direct Mail, Everything Print / Las Vegas, Illustration, Postcards, Small Business, Welcome Bloggers
Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters.
Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.
We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV.
We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.
This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV. The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.
Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,” is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference.
Design is what generates appealing and eye-catching products. If you have an amazing product but fail to use quality design most people will lose interest and begin looking elsewhere. Design is art and it not only compliments a well-made product but makes it more engaging and draws customers in.
A great product or business will not reach its fullest potential without design work. In any business it’s important to create and establish a design that is unique and meaningful for that specific company. Overnight Prints will work with each customer and talk about what their company means to them and what they want to convey to customers. Then, they will come up with a design that can build up a product or business.
What goes into a full design service.
If you want to re-create your business from top to bottom the full design service from Overnight Prints which is called, “Build Your Brand With Us,” will do just that. If you need a simple design revision or a full design for your brand, Overnight Prints does it all. You can choose from three different design service options for your specific needs. If you have any questions and are interested in our design services just email our team and give a couple of brief details of what you’re looking for at email@example.com. Once you email you will be receiving a response shortly after from one of our expert designers.
Work with designers to achieve a logo that seamlessly integrates what your company stands for and the message you want to convey. Build a logo that will capture attention, represents your brand, and serves as a symbol of your standards and company values. Our team will work with you to create a logo that not only represents your business or company accurately but a logo that has a timeless quality. If you have an idea or concept our design team can bring it to life.
Create a Web Design
Having an online presence that looks great and is true to your company can effect your company tremendously. Capture potential customers and existing customers full attention by showcasing your products and business in a beautiful and simplistic light.
Implement clear communication between you and your customer, establish credibility, and engage your audience within your websites artistry. If you have an idea or a vision of what you want your website to look like we can make it come to fruition. If you have a great product or business let the world know about it and have easy access to view your products and services whenever they want.
Having a fluid and flowing design throughout all of your products makes your business look more reliable, professional, and appealing.
If you have completely different designs this can possibly throw the customer off and make your business look disorganized and unprofessional. Overnight Prints can make brochures, postcards, posters, and more all match with cohesive designs. Build your credibility by presenting your customers with a beautiful and efficient look and feel to all of your marketing products. You may be surprised with how much well-designed marketing tools contribute to making great impressions.
If you have an idea or a design in mind and need help creating it, let our expert designers guide you through the process. Our design experts can help you create a strong and effective marketing collateral for your business and make it unique and meaningful to your company. If you don’t have marketing tools that showcase your business and what it has to offer, customers will not take you seriously and rightfully so. Marketing collateral of course can boost sales but it also can tell the story of your business. In this day and age many people read reviews because they want to hear of others experiences and if they should trust a product or company. By placing a clients testimonial within your collateral shows that you’re trustworthy and supply an excellent service or product.
Marketing collateral has the potential to carry any brand or business because it connects the buyer and the seller. Effective marketing collateral creates an impression and has a strong influence over purchasing decisions. There are so many businesses out there that don’t realize or understand what a paramount and strategic asset it can be. They neglect showcasing their past customer experiences and what they have done as a company. These companies are stagnate and aren’t shaping the buyers perceptions. The door is open for you and your business to take advantage of this when others are not.
There is something about art and designing that captures the heart and makes us feel in awe, and that is what Ben Kwok provided us. He is a graphic artist and illustrator who was born in Taiwan but currently lives in Los Angeles, California. He is passionate about his work and has an undying love for art that is transferred over into every drawing and every illustration that he creates. However, getting to where he is now took some time and took overcoming many obstacles. He loves creating pieces that are filled with complexity and losing himself in the flow of his art. His highly detailed work is what stunned us along with his close attention to detail.
We are thrilled that we had the opportunity to interview the artistic genius, and also combine his beautiful artwork with some of our products which will be in our next blog.
What made Ben Kwok become an illustrator?
“I remember vividly at the age of 7 I wanted to be a veterinarian or a cartoonist. I wanted to be a vet because I absolutely love animals and wanted to work with them for a living. Who knew there was so much education that was required to become a vet and then there was the option of being a cartoonist…
I actually really liked comic books at the time, but I didn’t know the difference so I just went with cartoonist. Fast forward to college, I was still not sure what I wanted to do, so I started off as a Graphic Designer. After my first semester at school, I hated it all. I wanted to draw and not play with fonts and layouts. That’s when I discovered ILLUSTRATION; I never looked back. I get to actually draw with traditional mediums, pencil on paper, paint on canvas, everything made sense. Besides, drawing was the only thing I was good at, so it was easy for me to make the decision to do something art related.”
“The “Ornate Elephant” is my most memorable illustration. I keep telling this story, but I feel like it’s important to share. To back track a bit I hated my job as a graphic artist at a company I will not mention. So I decided to do something about it and look for another job. I was able to find another job and started working for a new company. After only 1 week they decided to lay me off. I was so angry, bitter, lost, and just beaten up by the apparel industry. Since I had no plan B, I decided to just draw for fun. To draw whatever I wanted, whenever I wanted and however I wanted with no one to answer to. That’s what gave birth to my Ornate Elephant drawing. I decided to post it online and that’s when it started getting traction. People really liked the illustration so I decided to focus all of my attention into this style of artwork. What made the Ornate Elephant most memorable was the fact that I drew something for myself and I got to fall in love with art all over again. Even when I was unemployed, had no options, I was so happy and in peace because I found my passion again.”
Talk about your influence by H.R Giger and Alfonse Mucha?
“I fell in love with H.R. Giger while I was in high school and discovered Alfonse Mucha in college. I really love the dark complex images that Giger created.
The fusion of machine and flesh really spoke to me. I love how much detail, texture, and darkness he puts into his artwork. His style was known as “Bio-mechanics”, so since I loved his work so much, I decided to take on the moniker BIOWORKZ, because that’s what all the cool kids were doing back in the day. Then I stumbled upon Alfonse Mucha’s work and it totally blew my mind. His work is almost the exact opposite of Giger’s work. It has lots of rich colors, soft curving lines, with lots of focus on the flow of the lines. Mucha’s work inspired me to play with different line widths and the way every line flows seamlessly into each other. Both Giger and Mucha are masters at what they do and I would like to reach their greatness one day. Giger brought us “Bio-mechanics”, Mucha brought us “Art nouveau,” and I would like to be known as the person that brought “Ornate” artwork into the mainstream.”
*Read our upcoming Spot-UV blog featuring Ben Kwok’s illustrations.
Are you hungry to get that job? Are you hungry to make unforgettable impressions? We thought so. That’s why we created the Sandwich Business Card so you can put your hunger to an end. Overnight Prints has been searching for a business card that is enticing, unique, and durable and we created the ultimate business card that is filled with quality you can see and feel. Read more
It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of.
What is Every Door Direct Mail (EDDM)?
What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards.
Overnight Prints makes the process even easier…
Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success.
There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community.
IMPORTANT FACT #1
The average consumer spends about 85% of their disposable income within a 5-mile radius of their home.
Your business in the hands of potential customers
When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.
What you need to consider before starting EDDM
In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.
- What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
- What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
- Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
- Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
- Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.
IMPORTANT FACT #2
The EDDM Service can potentially save your business 50% on mailing costs!
Last but not least
Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.
“Exceptionally versatile with a charming personality.” What product could this be? Overnight Prints Booklets of course! A booklet provides outstanding purpose that meets unimaginable flexibility. A booklet can be transformed into a product that fits perfectly for many occasions and personal demands.”
You can use a booklet to explore your creative side or have it carry your most personal words. Booklets can also be used for almost any event, it can contain schedules, information, and any other topics that are related to your event. Booklets can be used for a collection of your desires, if you have an idea chances are a booklet can bring it to life. Listed below is just a sample of what you can do with your booklets.
Do you have an upcoming book and want to give your audience an elegant sneak-peek of what’s to come? Overnight Prints can turn your booklet into a beautiful excerpt of your upcoming book. Showcase a section of your book and get the world excited and wanting to read more! You can really bring out your creative side and match it with the utmost quality. Choose from 80# or 100# paper stock Aqueous Gloss Paper Cover. Both of these card stocks are premium, luxurious, and heavy quality stocks. Show your readers your sophisticated cover booklet is just as sophisticated as your writing.
Are you obsessed with comics? Do you write comics and want to turn them into a real comic book? Not can you only turn them into your own, you can create a comic book that is of the highest-quality and that will truly express your imagery for a cost-efficient price. Take advantage of Overnight Prints Booklets sale and you can get your booklets for as low as 24 cents each. Print anywhere from 8-48 pages per booklet, and also included is saddle stitching with multiple body and paper covers to choose from. Save money and receive a great quality product that will showcase your comic books to the fullest potential. If you’re a freelance comic book artist or just doing it as a hobby, bring the best out of your work with an impressive booklet.
If you have a passion or love for writing children’s books but are set back by the cost that it takes to produce one. Print a quality made children’s booklet that is made of premium quality paper with full 4:4 color that will enhance your booklet by providing it with rich and detailed colors. Don’t let printing cost get in your way, print your booklet today for as little as 24 cents a booklet. Print anywhere from 25 copies to 2,500! Add a UV Gloss for a classic and distinguished look that will also better protect your booklet.
High School Football Booklets
High school football is perhaps the biggest sport on a high school campus. Many fans, family, and students come out to participate and root for their team. There are always many special events around the game, fun opportunities for kids, and of course the overall football schedule. Why not pull all of this information and put it into one place for people to keep and purchase. A football program is not only useful for fans but is a great souvenir to remember the year and the team. Purchase booklets for your football team now and save a great deal!
Save almost 200 dollars when you order 100 booklet copies. Choose from 5.5 x 8.5 and 8.5 x 11. If you’re not a design expert and need help with creating a booklet layout that truly represents your school and team, let our designers help you make the perfect booklet for your school. Just call or chat online with Overnight Prints designers and they will assist you. Give your fans and students something to remember the football season by with durable, quality booklets.
Start making your own!
Booklets are extremely versatile and can be transformed into almost anything you want. They can be used for a lot more than just events as you now know! If you want to get started on a booklet but need help, Overnight Prints would be happy to help you, just call or chat online and start today!
If you aren’t familiar with rack cards, they are used typically for advertising a product or business; frequently seen in convenient stores, landmarks, and hotels. However, when you step out of the realm of typical, you can create something highly effective and special with what you thought was only a “typical rack card.”
What can you do to your rack card? Here are just a few examples!
Rack Cards as a Ticket
A 4″ x 9″ rack card is the perfect size for a ticket. Many people treasure their tickets and keep them as souvenirs to remember that day and the event. Place graphics, images, and text onto the rack card and transform it into a quality event ticket. Give your attendees something to remember your event by and turn your rack card into a customized ticket. Overnight Prints carries rack cards that are made with 15-point card stock. Add a UV Gloss to further enhance the ticket and add a distinguished finishing look with added protection against scratches and wearing.
All of the rack cards come with full color printing to give your rack card beautiful, rich, and vibrant colors. Your ticket will not just be any ordinary ticket, but one that your customers can keep forever.
Invite your friends and family using Rack Cards
Do you have an upcoming event? Want to spice up your event by giving your guest a unique invitation? You can do so by using Overnight Print Rack Cards. They are made out of premium 15-point card stock that is built for durability while showcasing a professional quality.
Customize your rack cards from start to finish. Insert your own custom designs by using our uploader. If you’re not a designer and want to make a card that is creative and exactly what you envisioned, have our design team help you create the perfect invitation for you.
Rack Cards as Door Hangers!
Your rack cards can easily be transformed into door hangers. Door hangers work great for advertising your business. The rack cards are made out of premium 15-point card stock that holds a strong durability through variable weather conditions. Add a touch of UV Gloss of your choice for an extra shine or sleek look that also will protect your card from wear and tear.
Also use rack cards for personal use in your home. Add text, pictures, and designs and create something cute and special for your family. If you need help with design or have any questions simply call or chat online with our design services team.
Are you wanting to spice up your creativity in a fun and unique way, then look no further. Our Circle Business cards might be just what you need to get the conversation started! At Overnight Prints we love thinking out of the box, these fashionable and unique cards can be used for business and more. Here are just a few ways you can use our distinct Circle Business Cards.
If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.
If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.
So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries. Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.
If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.
Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business.
It’s easy to overlook what booklets can offer and normally many of us do. They can be used to advertise a business, showcase products or even for weddings. The beauty of a booklet is that it can be transformed into whatever you desire it to be.
Booklets for advertising a business or a product
Sometimes when advertising a business, you want to focus solely on current and loyal customers who know your products inside out. If you’re using a booklet for either your business as a whole or products it has to be well-made, along with the focus being on your customers.
The importance of imagery
If you have a business, it’s in your best interest to make a well-made booklet. This can really lead to increasing revenue. Customers and people in general love looking through what a business has to offer and all the little details that come with products. A booklet is ideal for a business because you can have all your products listed clearly and displayed in one place. Just by having products displayed in a clean and admirable outlet, customers will be more likely to purchase.
People like reading articles but they like looking through images more. In this day and age, people are used to receiving and sending information fast. Typically this means people won’t stick around to even read what you say about your business. This is why booklets are successful, of course they contain text but images dominate.
Keep every single moment of your wedding day
Weddings are so beautiful and special, don’t you wish you could just capture every moment and keep it forever? Well, creating a lovely wedding booklet can help get you close! Take all of your enchanting, unforgettable pictures from your wedding and put them into one place. A booklet is 10 times better than just placing your pictures in a photo album. Give your booklets to friends and family as a token from your special day. Overnight Prints makes booklets from 80# or 100# aqueous gloss paper, for an unbelievably elegant image quality. Remember your special day always and forever with a premium quality booklet…
Business cards may be small but they carry much more weight than we think. A business card is a prominent tool that opens up doors for communication and business. It’s a great marketing tool no matter where you might be. The overall attractiveness of the card will grab the receivers attention and will be memorable. Remember many people see hundreds of business cards and they don’t remember any of them. The key is to make a card that will set you apart and make a statement. How do you do this? Don’t use a standard card, do something different and think outside the box!
Most people only think of the standard business card, what they don’t realize these days is that there are many new and modern twists to business cards.
The FAT Business Card
What’s great about this card is it feels great and is made with ultra-thick stock card. FAT business cards are high-quality and super durable. This card is unique and will create a lasting-impression. Made with strong 34-point card stock and full 4-4 color printing.
Overnight Prints is always coming up with new and modern business cards. The Square Card is one of the trendiest and stylish cards to date. This card is far from traditional and will get you noticed! Made with 52-point card stock and full 4-4 color printing. Just like your quality card your receiver will know you have valuable quality to offer.
The Mini Business Card
These are great to use for social cards! List different social media outlets that you use, along with usernames for a classy, modern twist. These cards are made of quality 15-point stock card. They might be mini but they are mighty!
We are all familiar with bookmarks. They are thin, small, usually made of card or leather fabric and we use them to save a spot in our favorite books. Bookmarks can be used for more than you even know.
- Low-cost tool
- Promote company or business
- Allows customers to take them and be exposed to other potential customers
- Gives your business some flare
- Very Unique
- Your guest can use your invitation
- Great for wedding invitations and serves as a keepsake for family and friends
- Can also be used for an event ticket with detailed instructions or info.
- Low-cost tool
- elegant, beautiful and keeps your event on schedule
When you think outside the box and get creative, bookmarks can be anything but ordinary. You can create another marketing tool and allow customers to take a little of your business with them. Customers can also take more and hand them out to potential customers. Thinking outside the box will expand your business in no time.
Bookmarks can also be used for creative event invitations or even Save-the-Date cards. Overnight Prints can help you come up with the perfect design or if you have your own simply upload it!
Now that those year-end holidays are behind me I’ve got my sights set on the next big holiday. Well, it’s not exactly a holiday, but it rivals New Year’s Day and the Fourth of July for sheer festive celebration. I’m talkin’ about Super Bowl Sunday!
There’s nothing like hanging out with friends, brews, and a wide screen TV. Who’s playing? Does it matter? It’s a party, and rumor has it that we might even be graced with a Gangnam style commercial by our favorite global sensation, Psy!
I’m definitely in the mood for a party, so I thought I’d try my hand at designing my Big Game invitations. I’ve got a few Read more
We here at Overnight Prints pride ourselves on not only our print quality and on-time delivery, but also our unparalleled devotion to environmentally safe practices. Besides using eco-friendly paper, Overnight Prints is also the only major online printing company that uses waterless printing presses, which dramatically cut down on waste and toxins. Being as how sustainability is a particular concern for us here at OvernightPrints.com, I thought I’d share a few, very feasible tips on how to show your own appreciation for our environment (aside from hugging trees, of course).
- Recycle. Most of us recycle our cans and glass bottles, but many other materials in our homes are recyclable, including paper, and almost all types of plastic. To find out whether the plastic can be recycled, look for the plastic identification code on the bottom or the side.
- Conserve water. The majority of water waste in a household results from improper watering of lawns. Make sure you’re watering the grass and not the sidewalk, and get a rain barrel to reserve rainwater.
- Plant a tree! You can help reduce greenhouse gas emissions, and reduce energy costs for your home (more trees = less energy wasted for air conditioning). Not only will you help make your urban dwelling more beautiful and green, but you’ll be creating a natural habitat for other creatures.
- Ride your bike or use public transportation.
- Switch your lightbulbs to CFLs and purchase energy-efficient appliances.
- Shop at your local Farmer’s Market and support your local economy.
- Repurpose everything you possibly can. Use discarded paper as scrap paper and order recycled promotional pieces from your favorite recycle-friendly online printer.
Business cards are versatile promotional tools that can be formal or informal, depending on the type of image you want to portray. They’re a must for networking events, and are ideal for promoting your business and yourself. Write down promotions on your cards, or design them as appointment reminders, to name a few of the different ways you can make use of this powerful marketing tool.
Another good idea is to take it one step further and display your talent—freelance artists and designers who want to not only network with others and gather a buzz about their work, but showcase a little sample of what they do at the same time, might consider a colorful logo or an illustration sample of their work, so as to display their talent subtly and without much effort. (Because, let’s face it, you can’t carry your 4′ x 6′ photo prints everywhere!)
So, what can you include on your card? In addition to the obvious necessities—name, title, company name, telephone numbers and email address—a business card should display your social media contact details, which is a great way to network with others in an informal manner. People often hesitate calling others, but are more comfortable adding someone to their Facebook friends list. It also helps you create the impression that you’re up-to-date with new technologies and social trends, and not still stuck in the Alexander Graham Bell age! It really is up to you what design you choose or the information you put down on your business card.
This simple but “crafty” Photoshop tutorial is inspired by the kind of handmade cards that you often see being sold on Etsy, HowAboutOrange, and Dawanda.
This really easy Photoshop tutorial is perfect for those readers who are new to Photoshop and who want to develop their skills in working with paths, fills, and styles (Note: You will need to utilize both Illustrator and Photoshop to create the card in this particular tutorial, but the various photoshop effects can be applied to any “path” elements and objects that you wish to create)
Many variables play a role in how your print marketing materials are perceived by potential customers. Your copy, your offer, and your design are three considerations upon which the utmost importance is placed. But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials. In fact, some of the most subtle nuances of your presentation can help your brand leave a lasting impact and motivate direct sales. Your choice of paper stock is one of those variables.
Paper stock matters because it directly impacts how your designs look when printed on paper as well as how your marketing materials feel in your customers’ hands. The following details reasons why paper stock is indeed important to maximizing your return on investment.
Good Paper Stock Enhances Your Design
Glossy paper stocks make your designs more brilliant, so that they practically pop off the page. Matte paper stocks enrich your colors and add depth to your designs. Both lend impressions of your company that cannot be conveyed by words alone: authority, confidence, trustworthiness, attitude, success, and other identity-related adjectives.
Good Paper Stock Comforts Customers
Premium paper stocks don’t just look pretty; they feel good, too. When customers hold a smooth, thick, robust business card they feel as though your company can be trusted, because your company’s card is professional. The best part is you can get professional printing on premium paper stocks at deep discounts when you know where to look. Think about which company you would trust if two competitors handed you business cards: one, flimsy and flat; the other thick and glossy.
Premium Paper Stock Maximizes ROI
Not only will customers be more impressed and comfortable doing business with you, but your marketing materials will last longer with wear, tear and weather. That means you get to put your campaigns to work longer on a single investment, thus maximizing your return.
What are the Best Paper Stocks?
The best paper stock depends on the project in question and how it will be deployed. You can go to any product on the Overnight Prints website to learn more about the benefits of each specific paper stock. You might learn, for example, that you could print business cards on standard premium-quality 14-point paper stock with a glossy coating on one or both sides (for penning in appointments on the fly). Or, print an even thicker 16-point gloss business card.
Not sure what paper stock to print on for your business cards? It all depends on what impression you want to leave on customers and your overall brand image.
First, let’s assume you want to print professional-looking business cards. You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have. You do want to yield a return on your investment, after all. Next, consider the following questions:
Is your company new, fresh, exciting, or innovative?
A glossy 14-point or 16-point paper stock might be the best choice.
Is your company bold, cutting edge, or authoritative?
Go with a thick and robust 16-point gloss paper stock. Add a UV coating for an extra-thick, extra-glossy sheen.
Is your company traditional, new age, or artsy?
Try a 13-point matte paper stock, which adds richness and depth to your colors and design.
Do you often set appointments or jot down additional information for customers on the fly?
A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.
Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.
In spite of (and actually, because of) the influx of digital promotions in the marketing realm, a well-planned direct mailer remains one of the best marketing tools at your disposal. In fact, direct-mail marketing is better today than ever before. Why? Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base in areas being neglected by others in the industry.
A strategic approach to direct-mail marketing will yield exceptional results. Your mailing list, design, copy and printing , as well as your choice of direct mailing service, have a direct impact on your return on investment. Do your research and select a direct mailing service that meets the following criteria.
Your direct mailing company should have at least five years of experience sending successful direct-mail campaigns under its belt, or at least your job should be managed by someone who does. Your direct-mail service has a vested interest in your success, since happy customers are repeat customers, so an experienced company will be able to catch any glaring errors before they become disasters.
Full-service companies such as Overnight Prints are perfect direct-mail partners because they offer both convenience, and they can help your entire campaign launch without a hitch since they oversee the entire thing from start to finish: design, printing, mailing list generation, and mailing. What’s more, you’ll get better pricing by going this route and increase your overall return on investment, since such companies can spread profits out over multiple products.
Many direct-mailing campaigns are time sensitive, so you want to select a company that offers quick turnaround. Two to five days is good, and will ensure your holiday promotions arrive before January.
You don’t want to waste your marketing investment on unverified or repeat addresses, so make sure your direct-mail service employs CASS verification and removes any duplicate addresses from your mailing list.
You should be able to speak with a qualified account representative who can answer any of your questions by calling a published phone number, in addition to via email. A direct-mail service with good customer support will also be one that pays attention to the details of your project.
Looking through my garage the other day, I had a vision of myself on an upcoming episode of “Hoarders.” If you can at all sympathize with this feeling, it may be time to look through your closets, attics, and garages and gather everything that is no longer needed (like, for example, the stationary bike with the pedals that have been similarly stationary for quite some time now). Put outdated clothing (e.g. the flannels from your “grunge” period) and items that no longer fit into a pile. Once this project is complete, you will likely have quite an inventory. Before donating it, consider having a yard sale. The weather is warm and a yard sale is a great excuse to get outdoors.
Aside from enjoying the sunshine, you can make some decent cash by selling unwanted belongings. However, this event will only be successful if your advertising is effective. Online ads are convenient and often low-priced but not everyone is computer-savvy. In some towns, yard sale patronage is comprised of the older generation and many of these folks do not own a mastery of the computer.
Capture their attention by using online printing to create full-color posters and attach them to street signs and telephone poles at major intersections. This advertising lets everyone know where and when the event will be held. They are large enough to fit a brief description of what will be sold as well as some photographs of these items.
While tumbleweeds are blowing through the yards of other sales in town, your yard will be jammed with shoppers. It may even be necessary to do another quick run-through of the home during mid-morning in order to gather more items to sell. At the end of the day, the yard will be bare and you may very well have a large wad of cash in your pocket…not to mention room to actually park your car in the garage.
The fact that we live in an increasingly technological world is not a groundbreaking idea to most. This trend, of course, also applies to the business world. It is an undeniable fact that almost all data, including contact details, are stored electronically nowadays. Regardless of how technologically-based business has become, the fact remains that plain old business cards can still be relevant.
Below are some reasons why business cards are still important even in 2012:
Business Cards Increase Name Recall
Simple truth: Human beings (this includes your potential customers) does increase the chances of being remembered – no matter the actual physical layout of the card or what kind of work you’re in. Wouldn’t you rather see a customer walking away with your business card than walking away with nothing? Business cards really do help a person stand out and be relevant.
Business Cards Are Easier to Hand Out in Large Crowds
Given the technological savvy of most consumers these days, business cards should theoretically have been phased out. After all, you could simply store names, addresses, and phone numbers on your phone now. As is true with a lot of other ideas that SEEM like they should be true, this is not always the case. Storing numbers electronically is fine when on a one-on-one setting. But imagine the horror should you find yourself somewhere like a business convention. Who has the time to store every number in your phone? And after it’s all said and done, would you even remember who these new friends are with nothing but a name and a number to help you?
With business cards, you can continue giving your pitch to that important investor without that awkward pause whenever he tries to type in your contact info into his smartphone – he could do that at a later time like, you know, when you’re done talking.
You can literally throw business cards around a convention and someone will surely pick one up. While that last statement sounds ridiculous (and not something I’d recommend you try; but hey, they’re your business cards so do whatever you want with them), I’d say it’s still better than introducing yourself one person at a time hoping someone actually stores your number for reference.
But if you’re all about technology – you know, the kind that can barely watch TV shows on a TV anymore, fret not. Business cards can be modern too…
Business Cards Can Be Customized to Fit Your Market
Your business cards don’t have to be dull. Try to be creative so you can have business cards that are custom built for your customers. You can print business cards in custom shapes. You’d be surprised by the variety of business cards out today. Again, you are only limited by your imagination. Use your cards, not only to provide contact information, but to also promote your company and brand.
Business Cards Are Good for SEO
I know how much marketers have thrown the term “SEO” around and for good reason. These days, almost everything is done online. Even if you’re not running an e-commerce business, there’s a good chance you still have an online presence (you should have at least a Facebook page). Having those URLs in your business cards will help boost your inbound traffic.
There you have it. These are just a few of the reasons why business cards are important.
A testimonial should be short and to the point. Let it focus on one important item—customer service, timely delivery, a key product feature—and not try to cover everything.
You don’t have to be a millionaire to be an art collector.
Designing pocket folders isn’t hard, but there are some tricks to it.
“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock, to stand by her word.”
You’ve heard of the elevator speech.
That’s when you have from 30 seconds to one minute to pitch your organization, your product or yourself to a policy maker, venture capitalist or potential employer. It may not occur on an actual elevator. But savvy CEOs, entrepreneurs and salespeople commonly practice their elevator speeches and use it in business and their personal life.
A business card is like an elevator speech, except you only have about 3 seconds to define yourself and your value proposition.
Three…seconds. Probably less time than it took you to read the preceding paragraph.
And in those three seconds you have to convey who you are and what you stand for. A tough assignment.
Most business is still conducted face-to-face. If you fail at the moment you hand someone your business card, the consequences can be dire.
Most business cards are pretty boring. They don’t have to be. How do we communicate something serious in a way that is memorable yet whimsical, makes a point but isn’t frivolous?
A cartoon is a very effective means of communication. It makes an instant impression. Gapingvoid business card cartoon art is designed to open doors and initiate a conversation with people. Face-to-face.
Use a cartoon to make that first impression. You might not get a second chance.
Choose a cartoon and add personal details to create your own gapingvoid business card.
With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your clients, your favorite fan, or yourself.
As Kermit sings, “It’s not easy being green.” Especially if you’re involved in the printing or paper industry.
We all like white paper. It’s easier to read and easier to print on. But paper isn’t naturally white. To make paper white requires bleaching. White, good; bleaching—using chlorine, bad.
I was initially confused by the alphabet soup of claims for chlorine free paper products. Read more
One of the secrets in life is finding people who are similarly aligned. How do you find people who believe what you believe, people who want what you want, and do what they do for the same reason you do?
Here are ten ideas to use in a Valentine’s Day direct mail program to promote your business.
New gapingvoid business cards from Overnight Prints!
With everyone’s attention fixated on the Internet we tend to forget that most business is still face-to-face. If you fail at the moment you shake someone’s hand for the first time, the consequences can be dire.
This was more obvious when that’s all there was, but in many industries not much has changed. Face to face sales calls, conventions, trade shows, are still big drivers, the fact is that for many businesses, the Internet just leads to more Read more
Back to School Ideas
Summer is almost over and it’s back-to-school time all across the USA! No need to be sad though, back-to-school is an exciting time, full of fresh beginnings and brilliant new things to be learned and discovered!
Whether you’re a parent packing your kids off to school, a returning college student, or a teacher with a whole new brood to take care of, you will need to refresh your school supplies. Here are a few of our favorite back-to-school products:
Let your little ones choose their favorite address labels from our template library and use them to label school supplies, books, lunch bags and more.
Here are our top five back-to-school picks:
The secret to making a QR code and adding it to your business card!
Custom notepads are a really diverse product that can be used as a business-branding tool to use in your own office and as a product giveaway to clients. They are really successful at establishing and reinforcing your brand. Small business owners and other professionals can now enjoy a full-color custom Notepad product from Overnight Prints!
A mini business card looks like the regular business cards cool and hip little brother. It’s a smaller, sleeker version of the business card that lives in the pockets and wallets of small business owners, graphic designers, creative professionals, young entrepreneurs, and just about anyone else who likes their business cards to stand- out from the crowd.
Overnight Prints has released Car Door Magnets. The following article outlines the huge benefits for small business owners using this product to make a big brand impression around town!
A Cost Effective Marketing Tool for Local Businesses
Magnetic signs are one of the most budget savvy ways you can market your business to a huge audience.
Put a magnetic sign on your vehicle and you get almost “zero” wasted impressions – bringing in brand-new customers could be as easy as getting in your car! For businesses such as plumbers, construction workers, real estate agents, decorators, landscapers, pet groomers, pizza delivery restaurants, handymen, carpet cleaners, maid services, party entertainers and just about anyone else who has a local business, a magnetic sign is the easiest way to get your business name and number seen. Most people viewing your sign live in the area of your business and are therefore potential customers.
Stationery is not always the most Exciting of print products! I have seen many business cards, letterhead, and envelope sets that have filled me with design despair with their lack of vision and originality! Unfortunately, I suspect that designers don’t give stationery enough thought and create something that is little more than a logo and line of text on a bit of paper!!!
It doesn’t have to be so! The following stationery designs by some insanely talented graphic design professionals is proof that corporate identity can be as cool, sophisticated, and interesting as you want to make it! I hope these brilliant designs give you the inspiration you need to create your own outstanding stationery
I often think that the fan version of the movie poster is better than the real version! These particular poster designs have been created by extremely talented artists and designers who have used amazing visual language, artistic skill, and conceptual thinking to create some inspirational work. I hope that these designs inspire you in your own poster design work!
If you like to take your time with your holiday card design, why not create a New Years Greeting instead. Personally, I prefer to send New Years cards. In fact, I’ve started a new family tradition of sending New Years greetings rather than Christmas cards.
If you’re running out of time this holiday season, and you need a one-of-a-kind set of exclusively designed greeting cards, gift tag, address labels, or invites, then I’m certain that you’ll find a design that you’ll love in our collection. We are also offering matching sets of address labels (gift-tag stickers), gift-tags, greeting cards, and photo rack cards! Here’s a list of my top 5 favorite designs that our designers have created and links to each individual template:
Although I’m a Mac guy and I personally like the “cold metal” look of my G5, I’m not keen on Steve Wozniaks fancy laser-cut stainless steel number. It’s not very practical, affordable, or even particularly attractive! I prefer Steve Jobs simple business card design from the 70’s. Despite its “dated” font (Motter Tektura – the old Apple font) it has a simple elegance.
My mother-in-law approached me at a family get-together last week asking me if I would redesign her husband’s business card. She said that her husband, John, has had the same “boring” business card for over 20 years now, and that she wanted him to have something snappier and more modern – with a “fancy logo” on it (like her friend, Mabel’s, who had just had a lovely logo done for her cake-making business!)
John, on the other hand, was not so happy about having his business cards redesigned. He told me that his customers had never complained about his business cards and that his cards were straightforward and honest – like his business!
As you can imagine, after all the fuss that was being made over his card, I was intrigued to see it. Here is a picture of John’s business card:
In October, You may already be planning your Christmas promotions, but you’d be unwise to forget Halloween and the money-spinner it can be for many businesses.
In fact, consumer polls have shown that Americans are actually planning to spend more on Halloween this year than last (even though we are all a little “spooked out” by the continuing recession.)
I heard about Augmented reality about a year ago and have to admit to being somewhat puzzled as to how it works (I’m still a little perplexed as to how to create something like this?) However, I do understand the idea behind “augmented reality” – that somehow our real-world environment can be augmented by virtual computer-generated imagery.
I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.
Overnight prints has gone all 70’s disco and retro chic with this free-to-download 5×7 Photoshop flyer. This stylish layered PDS flyer file is fully editable – add your own text and design elements!We hope you enjoy our disco flyer – perfect for your stylish and cool promotions!
Bookmarks, Business Cards, Corporate Identity, Flyers, Greeting Cards, Postcards, Rubber Stamp, Small Business
Regular visitors to the Overnight Prints main site may have noticed that we’ve overhauled our online design file upload service to give our customers more onscreen control of the files that they send to print
Photoshop video tutorial about how to set-up a file for print at OvernightPrints.com
Much of the sharp resolution, color, and tone of a photographers work will be lost if they decide to print their print promotions digitally! We explain why photographers should choose offset printing for their print design and promotion.
Your Comp Card should act as a visual resume. They serve as a standardized way for models and entertainers to promote themselves. Generally, they refer to an 8.5” x5.5” postcard. However, it’s not uncommon to create a 4″ x 6″, 8″ x 10″ or other flyer -sized version. The most important aspect of creating a comp card is to communicate your visual resume as effectively as possible.
The easiest way to test your logo design is to create a logo in black and white. You really need to ensure that your logo is as easy to understand in black and white, as it is in color. By designing your logo in black and white you are maximizing your logos potential so that it can be used anywhere, in any medium
The postcard is a very versatile tool for artists, designers, and freelancers. Used for self-promotional purposes it can put you in touch with companies, galleries, agencies and design firms. The postcard “begs” to be lavished with your best piece of work. It’s just aching to get “out there” and to start marketing you in a way that no other product can.
Self-marketing with postcards is certainly not a new thing. I can remember being a young creative straight-out-of-college in the UK, trying to get ad agencies to notice my ad work. I thought that I was being oh-so-very-clever by mailing my work examples to hundreds of companies!
On my web travels, I couldn’t help noticing how many beautiful Mothers Day designs were on display! In particular, I am seeing a lot of “hand-crafted” and “homemade-style” Mothers Day cards. Also in this post is my own guide to Making a custom made Mothers Day card.
I received a lot of inquiries from mommy’s asking where they could create thmommy cards for mothers dayeir own “emergency cards” (or “mommy cards” as they are better known!) Well, would you believe it, Overnight Prints has just released some brand-new templates with a selection of really great kid themed designs.
They may be called business cards but does that mean they HAVE to be used merely for business purposes? One of the ways that many of our customers use our business cards is for their family members! If one of your family members was in an emergency situation, was lost, or was unable to remember their address or phone number, a business card that’s tucked into their backpack could be a “lifesaver”.
Say the word “bookmark” and most people will immediately think of somber libraries with stern-faced librarians, or bits of tasseled old leather in-between the pages of dusty bibles! However, a bookmark doesn’t have to be such a grim and serious product. It’s actually one of the most usable print products for your home or office.
In the small business world, there is a growing business card trend for making them more “hand crafted” (e.g, hand-stamped business cards) and for taking them to another level by making a business card fulfill another function (e.g, fancy labels, decorations, jewelry holders, etc.) With a little thought and effort, you can make your business cards into something REALLY PERSONAL!
Working for a company whose foundations lay in quality business card production, I get to see a lot of business cards. I take a great interest in business card design and I often bookmark particularly brilliant business card designs on my internet travels! I’d like to share with you my current list of favorite business card designs.
High-cost marketing techniques are not always the best options for small businesses that are struggling to keep afloat in this economy. There are many very effective ways to market your company that cost next-to-nothing. All it takes is a little imagination and forward thinking. If you want to start generating interest in your company, it might be time to get “down and dirty” with a few low-cost marketing ideas and products.
When was the last time you stepped back and really took a peek at your business cards, rack brochures, pamphlets and flyers? When was the last time you really wondered if they needed some tweaking, some revamping and some fine tuning? If you’re like most of us, that will probably be quite some time ago. If you’re like most of us, that’s probably a bad, bad thing. The good news is, this is a fixable situation. The bad news is, you have to fix it.
How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.
Is cell phone and Internet technology killing the business card? Over the last two decades, print promotion has certainly taken a slight downward turn as businesses embrace web-based promotion and turn away from flyers, business cards, magazine ads, and the printed word.
In the 1980’s the business card was king. It was absolutely essential for all businessmen and women to have a “killer” business card. The business card was often the key to successful social and business networking. Over the last 20 years, advances in cell phone technology have created a situation where people can swap numbers and information using their cell phones. It’s a fact that more people own a cell phone than a set of business cards!
It’s officially the time of year where our mailboxes become over-stuffed with greeting cards of just about every shape, size and style you can possibly imagine. You’re going to be getting greeting cards with photos, long letters, one line signatures, funny designs, and just about everything else. No matter what they look like, when the Holiday season is officially over, we’re all left asking the same question: What do we do with them now?!
Have you ever had to self-address anywhere from 50-400 envelopes, all with your name, address, city and zip code? Have you ever had to actually use a pen to do that and fill out anything from greeting cards to thank you notes to invitations, to whatever else? Chances are that if you have, you know the carpal tunnel syndrome mess that it can create, and the exhausting amount of time it can waste.
C’mon, you know this is what you’re thinking. You’re a salesman or small business owner, you’re looking through the cool greeting card selection at OvernightPrints.com – and you’re imagining how clients and prospects will respond when they get greeting cards from you.
They’ll be so pleased! They’ll have such warm feelings towards you! They’ll remember how wonderful you are to do business with, and how they really DO need another “Wonder Widget”… and before too long, your website will be inundated with visitors and your phone will be ringing so often, you’ll need more minutes on your cell plan.
We’ve all heard the expression, “What’s Simple Is True,” but today I think we can actually elaborate on that a bit…what’s simple, and cheap, is also true. That’s right, it’s not always how much money you spend, how many designers and marketing experts and whatever elses you have at your disposal, sometimes simple ideas can make big impacts. Enter, the bookmark as a marketing tool.
We seem to have a love-hate relationship with greeting cards, especially when used for business purposes.
We know we SHOULD be sending out those “handwritten notes” that referral and sales experts say are vital to our success. We know we SHOULD stay in touch more regularly, and more personally, with clients and prospects – with anyone who’s important to our company’s success. We know we SHOULD use greeting cards – because they’re more likely to be opened than any other form of direct mail.
So why don’t we send more greeting cards?
Create a “low-tech” but “high-style” business card with a rubber stamp. Give your business card that “hand printed look” that appeals to a more “avant garde” customer. It will also save you money as you make your business cards over, and over again.
How to create a fancy bookmark from the quality bookmark prints offered by OvernightPrints.com. It’s really easy to do and the results are terrific. They look like the kind of high-end bookmarks that you buy in Borders or Barnes & Noble!