More than pages — they’re a strategy in your hands.
Most small businesses default to flyers or postcards when planning their print strategy.
If you want to educate, sell, and stand out — all in one beautiful format — there’s a tool you might be overlooking:
At OvernightPrints, we’re seeing more businesses use booklets not just as product catalogs or event handouts — but as full-blown sales tools, coaching guides, and onboarding experiences.
And with summer launches, real estate listings, and seasonal programs around the corner, now’s the time to rethink what a booklet can do for you.
Wait—Why Booklets?
You’ve already nailed your business cards and you’ve probably tested flyers, but booklets offer something those formats can’t: space.
Space to introduce your brand. To share your story. To walk the customer through your services — not just promote them.
In short: booklets are where strategy meets storytelling.
Use Them Like a Pro
Here are a few creative, high-impact ways our customers are using booklets right now:
- Product Brands are using them in packaging to cross-sell collections and offer how-to guides.
- Coaches are sending onboarding booklets to new clients with program details and next steps.
- Realtors are creating beautifully branded booklets for listings, neighborhoods, or seller packages (pair with these print add-ons for maximum impact).
- Local businesses are handing them out at summer markets or expos — as more memorable, long-form takeaways.
Tip: Try bundling your booklet with a custom folder or notecard to create a client kit that feels truly premium.
What to Include in Your Booklet
Not sure how to structure your content? Here’s a simple layout that works across industries:
- Page 1: Cover with logo + headline
- Page 2–3: Your story / mission
- Page 4–5: Services, products, or offers
- Page 6: Testimonials or social proof
- Page 7: Promo or limited-time offer
- Page 8: Call-to-action with QR code or contact info
Want to make it interactive? Add a QR code linking to a video, calendar, or landing page.
Print Tips to Make Your Booklet Stand Out
- Use white space intentionally. Let your content breathe.
- Stick to a brand color palette to build recognition.
- Use real photos or mockups — stock won’t cut it.
- Print a small test batch first. Make sure it feels right in hand.
- Use thick paper or a matte finish for a high-end feel.
Want more visual tips? Our blog on flyers that people actually keep breaks down layout and readability in more detail.
Start Small — and Scale as You Grow
You don’t need 1,000 copies to get started.
Print a short run. Test them at your next pop-up or pitch. Gather feedback. Then scale up as your strategy evolves.
At OvernightPrints, we make it easy:
- Saddle-stitched booklets (up to 64 pages)
- Professional finishes & thick stock
- Fast turnaround + easy reordering
- Bulk discounts for programs, campaigns, and summer promotions
Design and print yours today — and give your message more space to convert.
