Best Practices in Print Marketing

Find out best practices in print marketing from online printing company Overnight Prints.


What to Print for January Sales: Flyers, Posters & Inserts That Drive Traffic

After a busy holiday season, January may seem quieter,  but for many retailers, it’s one of the most important sales periods of the year.  Shoppers are motivated by clearance deals,...

Print Trends for 2026: Designs, Colors & Finishes

Print design continues to evolve in surprising ways. Even in a digital-first world, brands are rediscovering the value of materials that can be held, touched, and displayed. Print has become...

Flyers vs Posters vs Rack Cards: Which Format Gets More Local Attention?

Local marketing works best when your message shows up exactly where customers live, shop, walk, and spend time.  That’s why physical print formats like flyers, posters, and rack cards remain...

The Complete Small Business Guide to Printing Services (With Clear Examples)

Running a small business requires wearing multiple hats: marketing strategist, customer service lead, designer, and sometimes even the person ordering last-minute prints for an upcoming event. Many small business owners...

Year-End Print Checklist: What to Order Before the December Rush

The turkey isn’t even carved, yet your December calendar’s already full. Parties. Campaign launches. Gift mailers. Somewhere between “finish reports” and “buy wrapping paper” sits a tiny task that can...

Small Business Saturday Print Ideas: Posters, Signs & More

Once the frenzy of Black Friday fades, a quieter, more meaningful day begins. Small Business Saturday (November 29, 2025) is when communities turn their attention to the shops that built...

Black Friday Print Ideas That Drive Foot Traffic

Every window is covered in 50% OFF signs. Every inbox is a battlefield and every business is shouting,  louder, faster, cheaper. But when everyone is yelling, quiet confidence wins. This...

How to Design Personalized Thank-You Cards That Feel Genuine

Gratitude Has Never Been More Powerful In a world of automated emails and quick emojis, a handwritten thank-you card cuts through the noise like nothing else. It’s physical. It’s thoughtful....

Veterans Day Print Ideas: Say Thank You With Custom Cards & Posters

Every year on November 11, Americans pause to honor the service and sacrifice of veterans. For small businesses, schools, and local organizations, it’s also a moment to reconnect with their...

Magnet Marketing: Stay on Customers’ Fridges Year-Round

Every small business wants attention, but most chase it the wrong way. They pour money into ads that disappear in seconds, while the smartest ones find ways to stay visible...