Best Practices in Print Marketing
Find out best practices in print marketing from online printing company Overnight Prints.
Booklets, Brochures, or Flyers? How Businesses Choose at Each Stage
Choosing between a booklet, a brochure, or a flyer isn’t a design decision. It’s a business maturity decision. Most print mistakes don’t happen because the format is wrong, they happen...
Sticker Printing 101: When to Use Die-Cut vs Kiss-Cut
Most sticker decisions don’t fail because of design. They fail because the sticker format doesn’t match how the sticker is actually used. At Overnight Prints, rectangle stickers are printed on...
The Psychology Behind Prints Customers Actually Keep
Most promotional products don’t fail because they’re badly designed. They fail because they’re forgettable. Think about how often customers receive flyers, cards, or giveaways that go straight into a drawer...
The Most Cost-Effective Print Products for Q1 Marketing Campaigns
The most cost-effective print products for Q1 are those that maximize visibility, repeat exposure, and flexibility, without requiring large upfront budgets. For small businesses, affordable print marketing in Q1 is...
Affordable Greeting Cards for Community Events, Thank-Yous & Local Causes
Affordable greeting cards help small businesses and organizations express appreciation, support local causes, and build trust, without large budgets or complex campaigns. When printed thoughtfully, greeting cards remain one of...
How to Design Print Materials That Actually Get Read (Not Thrown Away)
Print materials get read when they are designed for clarity, relevance, and real human behavior, not decoration. Effective print design prioritizes readability, message hierarchy, and context over visual overload, helping...
Postcards vs Flyers for Local January Promotions: Which One Delivers Better ROI?
January is one of the most important months for local businesses. It’s when customers reset habits, search for value, and decide which local brands they’ll return to after the holidays....
What to Print for January Sales on a Budget (Flyers, Posters & Inserts)
January is a fresh start for many small businesses but it often comes with a tighter marketing budget. After the holidays, businesses are focused on clearing inventory, bringing customers back,...
Fast Printing vs Cheap Printing: What Matters More for January Sales?
January is a reset month for many small businesses. New promotions. New budgets. New urgency to bring customers back after the holidays. And when it’s time to print flyers, posters,...
What to Print for January Sales: Flyers, Posters & Inserts That Drive Traffic
After a busy holiday season, January may seem quieter, but for many retailers, it’s one of the most important sales periods of the year. Shoppers are motivated by clearance deals,...
