Best Practices in Print Marketing
Find out best practices in print marketing from online printing company Overnight Prints.
The Psychology Behind Prints Customers Actually Keep
Most promotional products don’t fail because they’re badly designed. They fail because they’re forgettable. Think about how often customers receive flyers, cards, or giveaways that go straight into a drawer...
The Most Cost-Effective Print Products for Q1 Marketing Campaigns
The most cost-effective print products for Q1 are those that maximize visibility, repeat exposure, and flexibility, without requiring large upfront budgets. For small businesses, affordable print marketing in Q1 is...
Affordable Greeting Cards for Community Events, Thank-Yous & Local Causes
Affordable greeting cards help small businesses and organizations express appreciation, support local causes, and build trust, without large budgets or complex campaigns. When printed thoughtfully, greeting cards remain one of...
How to Design Print Materials That Actually Get Read (Not Thrown Away)
Print materials get read when they are designed for clarity, relevance, and real human behavior, not decoration. Effective print design prioritizes readability, message hierarchy, and context over visual overload, helping...
Postcards vs Flyers for Local January Promotions: Which One Delivers Better ROI?
January is one of the most important months for local businesses. It’s when customers reset habits, search for value, and decide which local brands they’ll return to after the holidays....
What to Print for January Sales on a Budget (Flyers, Posters & Inserts)
January is a fresh start for many small businesses but it often comes with a tighter marketing budget. After the holidays, businesses are focused on clearing inventory, bringing customers back,...
Fast Printing vs Cheap Printing: What Matters More for January Sales?
January is a reset month for many small businesses. New promotions. New budgets. New urgency to bring customers back after the holidays. And when it’s time to print flyers, posters,...
What to Print for January Sales: Flyers, Posters & Inserts That Drive Traffic
After a busy holiday season, January may seem quieter, but for many retailers, it’s one of the most important sales periods of the year. Shoppers are motivated by clearance deals,...
Print Trends for 2026: Designs, Colors & Finishes
Print design continues to evolve in surprising ways. Even in a digital-first world, brands are rediscovering the value of materials that can be held, touched, and displayed. Print has become...
Flyers vs Posters vs Rack Cards: Which Format Gets More Local Attention?
Local marketing works best when your message shows up exactly where customers live, shop, walk, and spend time. That’s why physical print formats like flyers, posters, and rack cards remain...
