Best Practices in Print Marketing

Find out best practices in print marketing from online printing company Overnight Prints.


August Print Marketing Calendar: What to Promote This Month

With Postcards, Rack Cards & Calendars The summer slowdown? Not if you play it right. August is a hidden gem for print marketing. It sits between back-to-school prep and Labor...

Back-to-School Print Checklist for Small Business Sales

Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...

Booklets vs. Brochures: How to Choose the Right One

You’re launching a new service. Or promoting a big summer sale. Or preparing for an industry trade show. You sit down to order your print materials—and hit a roadblock: Should...

Folders That Sell: How to Use Pocket & Presentation Folders

Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...

Back-to-School Print Ideas for Early Promotions

Blink and summer’s over. While your customers are still planning pool parties, smart businesses are already prepping for back-to-school season, and cashing in on early bird shoppers. Parents, teachers, students,...

How to Design Product Packaging That Gets Shared (and Remembered)

Picture this: A customer opens a package from your brand. They peel back bright, custom-printed wrapping paper. A burst of color and your brand logo appear. Tucked inside is a...

Creative Ways to Use Bookmarks in Summer Promotions

Summer is the season for fresh ideas and vibrant connections and it’s the perfect time for small businesses to try new ways of engaging customers. While bookmarks might seem like...

How to Turn Summer Events into Repeat Customers (Using Print!)

A Practical Guide for Small Business Owners and Vendors Summer is full of potential for small business growth: local markets, festivals, community pop-ups, vendor fairs, and networking events offer unmatched...

Last-Minute 4th of July Print Marketing Ideas for Small Business

The Fourth of July weekend is one of the biggest moments of the summer for small businesses. Whether you’re running a storefront, hosting a booth at a local festival, or...

Print Materials for Coaches: Brand & Client Growth

Coaching is a business built on trust. Whether you’re a life coach, business strategist, or wellness mentor, your credibility is everything and the right print materials help you reinforce that...