Best Practices in Print Marketing

Find out best practices in print marketing from online printing company Overnight Prints.


Postcards vs. Flyers: Which One Gets More Local Sales?

And How to Choose the Right Format You’re planning a local promotion and you want to drive real results—not just pass out paper. So, which print format actually works better...

Teacher Appreciation Ideas That Go Beyond a Gift Card

 With Printable Business Cards, Notepads & Letterhead   Let’s face it: teachers don’t need another generic gift card. What they do need? Useful, thoughtful items that make their daily lives...

How One Café Doubled Reviews Using Coasters and Stickers (And How You Can Too)

There’s one thing every café, bar, or local business wants—but most struggle to get: More 5-star reviews. They boost your ranking on Google and Yelp. They build trust with first-time...

August Print Marketing Calendar: What to Promote This Month

With Postcards, Rack Cards & Calendars The summer slowdown? Not if you play it right. August is a hidden gem for print marketing. It sits between back-to-school prep and Labor...

Back-to-School Print Checklist for Small Business Sales

Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...

Booklets vs. Brochures: How to Choose the Right One

You’re launching a new service. Or promoting a big summer sale. Or preparing for an industry trade show. You sit down to order your print materials—and hit a roadblock: Should...

Folders That Sell: How to Use Pocket & Presentation Folders

Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...

Back-to-School Print Ideas for Early Promotions

Blink and summer’s over. While your customers are still planning pool parties, smart businesses are already prepping for back-to-school season, and cashing in on early bird shoppers. Parents, teachers, students,...

How to Design Product Packaging That Gets Shared (and Remembered)

Picture this: A customer opens a package from your brand. They peel back bright, custom-printed wrapping paper. A burst of color and your brand logo appear. Tucked inside is a...

Creative Ways to Use Bookmarks in Summer Promotions

Summer is the season for fresh ideas and vibrant connections and it’s the perfect time for small businesses to try new ways of engaging customers. While bookmarks might seem like...