Best Practices in Print Marketing
Find out best practices in print marketing from online printing company Overnight Prints.
How to prepare for the holiday season
When the leaves change, so does your perspective on life. The crisp air and color-changing trees symbolize new beginnings. It’s that time of year again to dust off your favorite...
Marketing early for the holidays
The days are getting shorter, the air is getting colder, and many companies have started to get serious about planning for the festive season. New data shows that consumers...
Integrated Marketing
Since the consumer marketplace shifted to the World Wide Web, many brands focus on digital marketing campaigns to reach the new media-obsessed audience. Printed media appears to be slowly transitioning...
Custom Design vs. Template
Now that you’ve answered the big questions: who you are, what you do, and why it matters, it’s time to start thinking about creating some printed materials to encourage engagement...
Saying More with Less
In today’s culture, we are obsessed with saving the quantifiable resources of our life we’ve assigned value to – energy, money, time, and, of course, information. We’ve even started seeking...
3 Visual Elements that Encourage Trust
Most people consider trust something that must be earned. And, while a company has the ability to earn a customer’s trust over time through successful interactions, in most cases there...
Does your Business Card pass the 3 second Glance Test?
Business cards are ubiquitous. Everyone from babysitters to CEO’S carry them. But did you know that these tiny marketing tools have been around since the 17th century! They were originally...
Choosing the Best Paper for Your Print Project
You never get a second chance to make a first impression. While the origin of this bit of wisdom is unclear—“experts” have attributed it to Oscar Wilde, Mark Twain and...
How Print Marketing is Like Dating
Don’t be a “One-date Wonder,” and turn your prospects away in 90 seconds or less with bad print marketing materials. Instead create lasting happy relationships with your customers, by following...
The Five Essential Elements of Effective Logo Design
Among graphic designers, the FedEx logo is legendary. With over 40 prestigious design awards under its belt—and a coveted spot in Rolling Stone magazine’s 2003 best logos list—the hushed, reverent...
