Best Practices in Print Marketing

Find out best practices in print marketing from online printing company Overnight Prints.


Flyers vs Posters vs Rack Cards: Which Format Gets More Local Attention?

Local marketing works best when your message shows up exactly where customers live, shop, walk, and spend time.  That’s why physical print formats like flyers, posters, and rack cards remain...

The Complete Small Business Guide to Printing Services (With Clear Examples)

Most small businesses don’t need every print product at once. The best place to start is with materials that support three core needs: building your brand, promoting your business, and...

Year-End Print Checklist: What to Order Before the December Rush

The turkey isn’t even carved, yet your December calendar’s already full. Parties. Campaign launches. Gift mailers. Somewhere between “finish reports” and “buy wrapping paper” sits a tiny task that can...

Small Business Saturday Print Ideas: Posters, Signs & More

Once the frenzy of Black Friday fades, a quieter, more meaningful day begins. Small Business Saturday (November 28, 2026) is when communities turn their attention to the shops that built...

Black Friday Print Ideas That Drive Foot Traffic

Every window is covered in 50% OFF signs. Every inbox is a battlefield and every business is shouting,  louder, faster, cheaper. But when everyone is yelling, quiet confidence wins. This...

How to Design Personalized Thank-You Cards That Feel Genuine

Gratitude Has Never Been More Powerful In a world of automated emails and quick emojis, a handwritten thank-you card cuts through the noise like nothing else. It’s physical. It’s thoughtful....

Veterans Day Print Ideas: Say Thank You With Custom Cards & Posters

Most Veterans Day campaigns get ignored. A social post disappears in hours, but the businesses that actually drive traffic? They show up in real life — with flyers, posters, and...

Magnet Marketing: Stay on Customers’ Fridges Year-Round

Every small business wants attention, but most chase it the wrong way. They pour money into ads that disappear in seconds, while the smartest ones find ways to stay visible...

Notepad Marketing: Small Prints That Make a Big Impression

When you think “print marketing,” you probably imagine flyers, postcards, or posters. But some of the most powerful tools for brand awareness don’t shout, they sit quietly on a desk....

Step-by-Step Guide to Designing Brochures That Sell Your Story

A well-designed brochure gives people something they can hold, flip through, and keep. It’s not just a piece of paper, it’s a storytelling tool. For small businesses, nonprofits, and event...