Marketing Tips & Tricks
Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.
How to Design Rack Cards That Actually Get Picked Up: A Step-by-Step Guide
Rack cards are everywhere, from hotel lobbies and coffee shops to real estate offices and medical clinics. Let’s be honest: how many of them do people actually take? If you’re...
Menu Design Tips for Small Restaurants: How to Make Every Dish Sell Itself
Your menu isn’t just a list, it’s your best-performing salesperson. If you run a small restaurant, café, food truck, or catering business, your summer season is likely heating up. Foot...
Why Booklets Are the Underrated Powerhouse of Print Marketing
More than pages — they’re a strategy in your hands. Most small businesses default to flyers or postcards when planning their print strategy. If you want to educate, sell,...
Smart Ways to Use Postcards for Marketing (That Aren’t Just Direct Mail)
Yes, people still use postcards — and smart marketers use them for more than mailing. Postcards might be one of the most underrated marketing tools in your arsenal. Sure, they’re...
What to Print in June–August 2025: Your Marketing Calendar
The middle of the year is a strategic window for small businesses to stay top-of-mind, re-engage existing customers, and prepare for the final two quarters. From June through August, seasonal...
5 Personalized Mother’s Day Print Marketing Ideas for Small Businesses
Thoughtful. Branded. Bulk-ready. This Mother’s Day, give your clients something to remember you by. Whether you run a spa, boutique, coffee shop, or coaching brand, this season is a perfect...
How Bookmarks Can Boost Your Brand Promotions This Spring
Whether you’re running a seasonal sale, hosting an Easter event, or just want to add a little charm to your promos, one of the easiest (and most overlooked) tools is...
St. Patrick’s Day Print Ideas for Festive Promotions
St. Patrick’s Day is a golden opportunity to pack your place with happy customers ready to celebrate. Bars fill up, restaurants get busy, and local shops can cash in on...
A Complete Guide: Types of Paper for High-Quality Printing
Choosing the right paper for your printing projects can make a significant difference in the final product’s quality and appearance. With so many types of printing paper available, understanding the...
2025 Print Campaigns: Engage & Grow Your Brand Monthly
Consistency is key to successful marketing, and a monthly print campaign helps keep your brand top-of-mind for your audience. By planning ahead and aligning your campaigns with seasonal trends, holidays,...
