Marketing Tips & Tricks
Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.
Back-to-School Print Checklist for Small Business Sales
Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...
The Science of Color in Print: Colors That Sell
Imagine this: Two businesses hand you the same flyer. One uses bright yellow and bold red. The other is pale gray with soft pastels. Which one grabs your attention? The...
Essential Print Materials for Freelancers and Consultants
You’re talented. You’re driven. You’re the go-to expert in your field. But there’s one thing that can still make, or break, your client relationships: Your professional image. Because in freelancing...
Folders That Sell: How to Use Pocket & Presentation Folders
Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...
Rack Card Design Tips: Stand Out & Get Picked Up
Rack cards are everywhere, from hotel lobbies and coffee shops to real estate offices and medical clinics. Let’s be honest: how many of them do people actually take? If you’re...
Menu Design Tips for Small Restaurants: How to Make Every Dish Sell Itself
Your menu isn’t just a list, it’s your best-performing salesperson. If you run a small restaurant, café, food truck, or catering business, your summer season is likely heating up. Foot...
Why Booklets Are the Underrated Powerhouse of Print Marketing
More than pages — they’re a strategy in your hands. Most small businesses default to flyers or postcards when planning their print strategy. If you want to educate, sell,...
Better Than Mail: 5 Smart Ways to Use Postcards
Think postcards are outdated? Smart brands are using them in ways your competitors haven’t thought of yet. Postcards are one of the most affordable, scalable, and underrated marketing tools out...
What to Print in June–August 2025: Your Marketing Calendar
The middle of the year is a strategic window for small businesses to stay top-of-mind, re-engage existing customers, and prepare for the final two quarters. From June through August, seasonal...
5 Personalized Mother’s Day Print Marketing Ideas for Small Businesses
Thoughtful. Branded. Bulk-ready. This Mother’s Day, give your clients something to remember you by. Whether you run a spa, boutique, coffee shop, or coaching brand, this season is a perfect...
