Marketing Tips & Tricks
Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.
Essential Print Materials for Freelancers and Consultants
You’re talented. You’re driven. You’re the go-to expert in your field. But there’s one thing that can still make, or break, your client relationships: Your professional image. Because in freelancing...
Folders That Sell: How to Use Pocket & Presentation Folders
Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...
How to Design Rack Cards That Actually Get Picked Up: A Step-by-Step Guide
Rack cards are everywhere, from hotel lobbies and coffee shops to real estate offices and medical clinics. Let’s be honest: how many of them do people actually take? If you’re...
Menu Design Tips for Small Restaurants: How to Make Every Dish Sell Itself
Your menu isn’t just a list, it’s your best-performing salesperson. If you run a small restaurant, café, food truck, or catering business, your summer season is likely heating up. Foot...
Why Booklets Are the Underrated Powerhouse of Print Marketing
More than pages — they’re a strategy in your hands. Most small businesses default to flyers or postcards when planning their print strategy. If you want to educate, sell,...
Better Than Mail: 5 Smart Ways to Use Postcards
Think postcards are outdated? Smart brands are using them in ways your competitors haven’t thought of yet. Postcards are one of the most affordable, scalable, and underrated marketing tools out...
What to Print in June–August 2025: Your Marketing Calendar
The middle of the year is a strategic window for small businesses to stay top-of-mind, re-engage existing customers, and prepare for the final two quarters. From June through August, seasonal...
5 Personalized Mother’s Day Print Marketing Ideas for Small Businesses
Thoughtful. Branded. Bulk-ready. This Mother’s Day, give your clients something to remember you by. Whether you run a spa, boutique, coffee shop, or coaching brand, this season is a perfect...
How Bookmarks Can Boost Your Brand Promotions This Spring
Whether you’re running a seasonal sale, hosting an Easter event, or just want to add a little charm to your promos, one of the easiest (and most overlooked) tools is...
St. Patrick’s Day Print Ideas for Festive Promotions
St. Patrick’s Day is a golden opportunity to pack your place with happy customers ready to celebrate. Bars fill up, restaurants get busy, and local shops can cash in on...
