Marketing Tips & Tricks

Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.


World Mental Health Day: Print Materials for Awareness

Every October 10th, the world comes together to recognize World Mental Health Day, a moment to spark conversations, share resources, and fight stigma. Digital campaigns often dominate this space,  hashtags...

Breast Cancer Awareness Print Ideas for October

October 1–31 marks Breast Cancer Awareness Month, a global campaign dedicated to hope, action, and community. It’s a time to support survivors, honor those lost, and promote early detection. For...

How to Use Pocket Folders at Trade Shows & Conferences

Trade shows are about impressions, the kind that linger long after the booth lights dim.  While flashy displays and giveaways grab attention in the moment, it’s often the materials attendees...

How to Design Postcards That Double as Packaging Inserts

For small businesses and e-commerce shops, every order shipped is a marketing opportunity.  Adding a postcard insert inside your packaging is an easy, affordable way to thank customers, promote repeat...

Thank-You Cards That Build Client Loyalty

A simple thank-you card can do what discounts and ads can’t,make clients feel valued. As businesses prepare for Q4, personalized thank-you cards are a low-cost, high-impact way to strengthen relationships...

Custom Calendar Printing: Wall, Desk & Photo Options

Custom calendar printing helps small businesses stay visible all year long. Whether it’s a wall calendar in a client’s office, a desk calendar on their workspace, or a photo calendar...

Retail Marketing That Pops: How to Use Posters and Bookmarks Creatively

In a world where every retailer is competing for digital attention, print marketing stands out more than ever, especially when it’s done creatively. And no, we’re not just talking about...

Back-to-School Print Checklist for Small Business Sales

Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...

The Science of Color in Print: Colors That Sell

Imagine this: Two businesses hand you the same flyer. One uses bright yellow and bold red. The other is pale gray with soft pastels. Which one grabs your attention? The...

Essential Print Materials for Freelancers and Consultants

You’re talented. You’re driven. You’re the go-to expert in your field. But there’s one thing that can still make, or break, your client relationships: Your professional image. Because in freelancing...