CES 2022 re-enters the arena with an eye on future tech
Consumer Electronics Show (CES) is the biggest tech conference that showcases the latest and emerging technology and electronics. The COVID-19 pandemic forced last year’s show to become solely digital, but next year CES will be back with an exciting hybrid format; held both online and physically scheduled from January 5th through 8th at the Las Vegas Convention Center with a media preview beginning January 3rd. The upcoming event format allows more people from all over the world to attend this memorable event while attracting new audiences who may not be able to participate otherwise.
Over 1600 companies are confirmed to exhibit at the upcoming show on site. Among them are world-famous tech giants such as Amazon, AMD, AT&T, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG, Panasonic, Qualcomm, Samsung, and Sony.
Can anyone attend CES?
Registration to join the Las Vegas-based conference in person is already open, and attendees must be vaccinated with the vaccines approved by the World Health Organisation. Attendees must have their proof of vaccination verified through the Clear document verification system.
With fully vaccinated international travelers being welcomed back into the United States, a similar third-party solution will be used for attendees from outside the US, to confirm vaccination.
The association announced that registration for people who want to attend the event digitally would begin in December.
The Consumer Technology Association (CTA) will follow coronavirus safety guidelines set by the CDC as well as state and local authorities of Nevada to ensure a safe event for attendees.
How will this be different?
This January, CES 2022 will be bigger and better than ever, with an expanded physical presence at the Las Vegas Convention Center. The additional space will be used to display the latest developments in automotive engineering with the main focus on electric and autonomous vehicles.
A new and improved hybrid format.
The main factor of the CES 2022 is to benefit both in-person and digital audiences. The digital platform provided by Web Summit will connect the virtual audience, the onsite exhibitors, and other attendees.
The live streaming of some sessions and major product announcements will allow interrelation between the live audience and virtual viewers. All sessions and event content will be available on-demand streaming service for one month after the event, allowing all attendees to catch up on all sessions later.
According to Karen Chupka, the head of CES at the Consumer Technology Association, this hybrid format will bring a digital audience into the sessions at the physical show and connect people from all over the world. In addition, the online platform allows attendees and exhibitors to organize virtual appointments and video conferences to create a feeling of being inside an exhibit hall.
What are the expectations?
CES 2022 will be the place to go for all things AI, XR (Xtreme Reality), gaming, and computing. There will also be content on:
Automotive
The automotive industry is about to be taken over by an all-you-can eat buffet of carmakers at the upcoming CES. Attendees will have access to some of their favorite automakers, including BMW, GM, and Toyota, along with other notable brands such as Hyundai or Fiat Chrysler Automobiles (FCA). Not all companies have registered yet for this showroom event that’s packed full of possibilities – such notable companies missing from the exhibitor list include Tesla and Ford Motor Company.
Digital health
2021 was a big year for digital health, with many innovative products coming out. The trend of the forthcoming event will be Covid-related health technologies such as disinfecting gadgets, different types of tech masks, air purifiers, and other high-tech devices mitigating the spread of infectious diseases.
Smart home
The pandemic inspired new inventions and innovations of gadgets for home automation that will be coming out in the near future, such as hands-free devices like touchless refrigerators, faucets, toilets, and many more.
Food technology
Kitchen techies are gathering in Las Vegas this January to find out how technology is changing the global food chain. The food world is changing, and the technological innovations bringing about this change have never been more advanced. It will showcase the recent developments in nutrition, sustainability, and ingredient innovations.
TV technology
Cutting-edge TV technology from giants like LG, Samsung, and Sony are on display at this year’s CES. From new laptops to smartphones in varying form factors, including wearables and headphones. Their corresponding booths will be full of exciting new products for CES 2022. But you never really know what Sony will have – I guess we’ll just have to wait and see!
New this year are content:
Space Technology
It is coming to the forefront this year.
Space technology will take over the Las Vegas Convention Center this year, as a dedicated area has been set up for it. On display will be the cutting-edge technology exploring Space and the effect on Earth – from life and discovery of Mars, moon to weather forecasting satellite systems and how other space tech influences our everyday lives. The main exhibitor is the Sierra Nevada. They are set to bring their space plane out of the shadows and into orbit in the next year. They have been contracted by NASA for cargo missions, starting in 2022.
NFTs
CES 2022 will present Non-Fungible Tokens (NFTs), Initial Coin Offerings (ICOs), and other blockchain-based technologies. Conference programming will be dedicated to the development of NFTs and the future economic prospects.
Don’t miss out on the most prominent technology show of 2022
The CES show has been a staple of the Las Vegas community for years. As it makes its in-person return in 2022, it’s an opportunity to explore and experience cutting-edge technology first-hand while also benefiting from the event.
The show’s return is an excellent chance for Las Vegas hospitality and other businesses to get back to normal. It will allow them to reopen to their full capacity after being closed during the pandemic and boost extra revenue.
The best way to get your brand in the spotlight.
For many people, conferences like CES are an opportunity to catch up on new contracts and develop business relationships. For others, it’s research for business deals- there is always something exciting going there. The online conference can’t replace the onsite event with its live streams because they’re all about networking.
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