The holidays are the busiest shopping season of the year, and also the most competitive.
For small businesses, packaging is more than protection; it’s part of the customer experience.
Custom tissue, branded wrapping paper, and clever inserts transform an order into a memorable gift.
Here’s how to elevate your holiday packaging and why it’s smart to start planning now, before the Q4 rush hits.
Why Holiday Packaging Matters
Unboxing has become a part of brand storytelling. A customer who unwraps your product should feel excitement, not indifference. According to Dotcom Distribution’s Packaging Study, 40% of consumers say branded packaging makes them more likely to recommend a product. For small businesses, thoughtful holiday packaging:
- Creates a gift-like experience
- Reinforces brand identity at a peak sales moment
- Increases chances of word-of-mouth and social sharing
👉 Related blog: Print Products That Make Your Brand Look Bigger Than It Is
Custom Tissue Paper: Affordable Luxury
Tissue paper is inexpensive, but it adds instant polish to packaging. A custom print with your logo, seasonal motifs, or even bilingual holiday greetings can make every box feel like a present.
- Use matte white with subtle branding for minimalism
- Try festive red, green, or metallic accents for seasonal impact
- Leave room for handwritten notes directly on the paper for a personal touch
📌 Product link: Custom Tissue Paper
👉 Related blog: Surprising Print Stats Small Businesses Must Know
Wrapping Paper That Doubles as Marketing
Holiday wrapping paper isn’t just for gifts, it’s a branding opportunity. Imagine customers receiving products wrapped in paper that carries your logo, tagline, or a cultural holiday design. It makes even e-commerce packaging feel festive.
- Offer gift-wrap services with every purchase
- Print limited-edition paper for Q4 sales or collaborations
- Use designs tied to your brand story (e.g., eco-friendly themes, cultural motifs)
📌 Product link: Custom Wrapping Paper
External inspiration: Packaging Strategies – Holiday Packaging Trends
Inserts That Drive Repeat Sales
Every box shipped is an opportunity to spark another order. Postcard inserts are cost-effective and versatile:
- Include a thank-you note with a promo code for January
- Share product care tips or gift ideas
- Add QR codes linking to your social profiles or holiday campaign landing page
👉 Try: Custom Postcards
👉 Related blog: How to Design Postcards That Double as Packaging Inserts
Holiday Packaging Ideas by Small Business Type
Not every business has the same packaging needs. Here are a few tailored holiday packaging ideas depending on your industry:
- Retailers & Boutiques: Festive wrapping + loyalty discount card
- E-commerce Shops: Tissue paper with QR codes for reviews or reorders
- Food & Beverage Brands: Branded wrapping for holiday boxes + thank-you inserts
- Creative Agencies: Limited-edition gift wrap for client gifts
👉 Related blog: Retail Marketing That Pops: How to Use Posters and Bookmarks Creatively
Act Now: September Is the Sweet Spot
The later you wait, the harder it is to get custom holiday packaging printed and shipped on time.
September is the month to finalize designs, order materials, and build in a buffer for personalization. Delaying means higher costs, limited stock, and the risk of missing key holiday promotions.
Final Thoughts
For small brands, packaging is more than a box, it’s a chance to show customers you care.
Custom tissue, branded wrapping paper, and smart postcard inserts make your holiday orders look like gifts while extending your brand’s story. Start now, and you’ll be ready to delight every customer this season.
Get started today:
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