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Do you have a solid marketing plan in place for next year? Are you clear on your advertising goals and strategies?

With the year coming to a wrap, it’s a perfect time to dial it in.  Your marketing and advertising plan should include a variety of channels; however this post will focus specifically on print marketing.

It’s time to get specific with your print goals:

  • What is your goal? If you want to be known as the best residential lawn care company in your local area, use a high quality postcard with bold colors and elegant messaging.
  • If you are hoping to sell more widgets this week, create a postcard that announces a unique promotion.
  • It is essential to review and solidify your goals before you leap into the creative and execution phases of print mailing.

As beneficial as postcards are, one disadvantage is the limited space. Consider the purpose of your message.  Are you introducing a new company to the community?  Are you providing information such as an appointment notice, or new location? Postcards are most effective when you announce a single topic.  If you are going to announce more than one item, consider using a flyer or a brochure instead.  And remember to keep your message simple.

After you decide on your goal(s), determine the number of mailings you will do.

Research consistently shows that businesses should plan to do 4-6 mailers, before they will reap the benefits.

  • Create a calendar to help you identify holidays and special events.
  • Get creative with promotional sale ideas (i.e., 10% of sales go to charity, buy one and your child gets 50% off, etc.).
  • Brainstorm ideas on what your postcard or flyer will look like (use eye-catching images, simple messaging, and no more than three colors).
  • Write down a list of ideas for calls to action.

Here’s a list of action words that you may want to incorporate into your call to action:

  • Win
  • Receive
  • Review
  • Purchase
  • Get
  • Shop

Decide how you will make your postcard stand out. If you’re not sure, try over-sized postcards; offer a giveaway, or create a postcard coupon.  Another option is to use a customer testimonial:

A leading global communications firm (J. Walter Thompson Agency) says that text body that features a compliment will yield 2 times more positive thoughts about your firm or product.

The most important thing is to get started with print marketing.

You’ll have an edge on the competition, you will learn something new, you may see an increase in traffic, and you will ease into the New Year with a clear plan of action.

 

 

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With the holidays fast approaching, Overnight Prints is taking extra care to make sure we have all of your holiday print needs on hand, and a whole lot more.

Our team wants to support, empower, and delight you this holiday season.

We’re raising the bar this year with a number of blockbuster promotions and events. The details are confidential. However, expect to see contests, giveaways and tremendous discounts.

  • You’ve dug your heels in hard all year long.
  • You’ve been courageous and persistent.
  • You are out there making a difference.
  • Now it’s our turn to demonstrate our appreciation and gratitude.

Gear up for the excitement by getting into action now:

  • Make a list of everyone you want to send cards to. Include your personal and professional contacts. Take note of the number of cards you’ll need.
  • Start crafting ideas for your holiday message. It’s best to keep it simple and upbeat.
  • Order early
  • Brainstorm several direct mail ideas for the New Year.

Here are a few ideas to get you started:

  1. Send handwritten thank you notes to new customers.
  2. Send coupons to frequent customers.
  3. Send monthly birthday postcards with a special gift offer.

Overnight Prints is honored to be your “go-to” for your holiday print needs. We’re here to support you in your dreams and endeavors. We encourage you to begin the New Year with unshakeable confidence, enthusiasm, and a pile of postcards from none other you’re your favorite printer, Overnight Prints.

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Other

When are you most creative? When do your million dollar ideas surface?

  • Did you know that you can tap into your greatest potential between the hours of two and five a.m.?
  • That’s what a famous international author believes.
  • He’s even revealed that he wrote one of his bestselling books during these early morning hours.

People everywhere often awaken during the wee hours of the morning. At first glance, it appears to be nature calling. But several years ago in a newly released book, author Wayne Dyer discussed this phenomenon.

Dyer created the content for that very book, by writing daily, between two and five a.m.

  • He believes that when he writes during the pre-dawn hours of the day, it is not him. It is “Source.”He theorizes that we reach our greatest potential before daybreak.
  • Dyer suggests “we have our guards down; we are most vulnerable and open to creativity when we awaken between two and five in the morning.”

He encourages readers to journal during what he considers these peak hours. I was intrigued so I decided to give it a shot. After a few three a.m. journals entries, his theory began to resonate with me.

I was able to tap into a deeper level of creativity and uncover profound new ideas.

It seems that the distractions of the day can prevent us from accessing our highest potential because our minds are racing with deadlines, to-do lists and other stimuli.

Whatever it is that is keeping you from a restful sleep, try this experiment:

  1. The next time your body awakens you early in the morning, push yourself to stay awake for a few minutes.
  2. Write down whatever is on your mind. The content is irrelevant. List your fears, concerns, goals or random thoughts.
  3. Write for at least a few minutes before you go back to sleep.

You may not discover profound solutions on the first few attempts. However, if you challenge yourself to pick up the pen a couple of times per week, you might be amazed. You may uncover an effective new business strategy, or solve a nagging concern. At the very least, you’ll have a new tool to unload your worries and frustrations. And you’ll revel in your new-found tranquility.

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Other

Do you have a personal or professional blog? Are you fairly new to blogging?

If you answered yes to either question, take a moment to read this post. You may not yet have been introduced to the string of con artists waiting to get their hands on your site. Guest post blog scams are on the rise.

What is the guest post scam?

  • An approach that initially appears innocuous. However if you succumb, all of the time and effort you’ve put into developing a credible site could be in vain.
  • Subtle. People will contact you via email, compliment your blog, and offer to provide “unique” content.
  • They will ask for a small favor in return. They’ll ask you to embed one or two links into the content.
  • The bottom line is your site is penalized.

Undeniably there are a number of legitimate, respectable writers who may ask you to post their content. How then, can you determine whether or not the offer is credible?

These tips will help you discern whether you are dealing with a legitimate blogger or a con artist:

Guest post con artists:

  • They contact you via email. They complement your blog content in a vague manner.
  • They don’t reference specific posts, and their message is impersonal at best.
  • They do not provide links to their blog, or to any content they have written.
  • They may not address you by name. In some cases they won’t reference the name of your blog.
  • They may not provide a last name, or any information about themselves, other than a first name.

Legitimate writer

  • They explain specifically why they believe their content is relevant.
  • They provide links to their articles.
  • They provide their full name.
  • Their offer is well written.
  • You can review the content they are offering, before you agree to post it on your blog.
  • You can sometimes find their content on legitimate websites.

Perhaps the most discernible difference between the two is the absence of links to content they have written.

Key takeaways:

  • Double check each and every offer you receive from a guest blogger.
  • Make sure you review the content they are offering, before you agree to post it on your site.
  • Trust your instincts.
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