If you’ve researched branding, then you know that there are six different areas to gauge the strength of a brand. Brands can be measured by their uniformity, uniqueness, versatility, administration, consistency and ability to invoke feeling.
Even if you’re a die-hard fan of all things digital and staunch supporter of going paperless, you might not want to dismiss bookmarks so fast. With a little out-of-the-box thinking, bookmarks can actually be more useful than simply saving your page in the latest best-selling thriller.
Aside from paperback novels, custom designed bookmarks can also serve as a marketing piece or novel gift idea for retailers, marketers and as personal gifts.