Small Business Tips

5 Ways to Stretch Your Digital Marketing Budget

  1. Your Social Presence – Kick it up a Notch!

Evaluate your current Social Media presence. You’re likely already on Facebook, Twitter and Instagram. It might be time to consider LinkedIn, Snapchat, TikTok or a mix.

Whatever stage your current Social Media Strategy, it may be time to consider expanding to include new platforms.

Just make sure you have the content and resources to maintain your current Social Media platforms before adding new ones into the mix. Otherwise you’re probably wasting your time and better off leaving well enough alone.

  1. Track Everything!

It’s important to track your website traffic and media. Consider using Google Analytics. It’s a free web-based tracking software that easily integrates with most (if not all) website building platforms. (ie, WordPress, Wix, etc.)

Tracking allows you to keep a close eye on your traffic – who they are, where they’re coming from, and what they’re doing. If you’re constantly tracking and optimizing your strategy, you can focus your efforts on the channels and platforms that are most efficient and provide the strongest return.

Focus on your own analytics to best understand what works for you and your company. Just because another company or competitor uses a certain creative medium or chooses a specific platform, doesn’t mean it’s working. Instead, think about how you might benefit from their media choices.

  1. Provide Great Content

One of the best ways to get more out of your Digital Marketing Budget is to provide great content. People are searching for and craving interesting and relevant information – now more than ever. Strive to create content that exceeds the expectations of your audience.

  1. Share Your Content

What good is content if you keep it to yourself? When you put out a Press Release, add it to your Blog. When you put up a Blog Post, make sure it’s linked to your relevant Social Media accounts.

You’re providing great content, so let people share it. And make sure you’re sharing your content wherever you have a Social Media presence as well. Spread the word as much as possible.

  1. People Like Pictures & Videos – Give it to Them!

People like pictures. And, beyond that, people like videos. Posts with relevant images have a higher likelihood of being viewed, than one without images. And, when it comes to video, if you have it, you should definitely flaunt it. Simply said, people spend a lot of time on YouTube.

Some YouTube statistics released in 2020:

  • 3 Billion people use YouTube
  • 300 Hours of video are uploaded to YouTube every minute
  • Almost 5 Billion videos are watched on YouTube every day
  • YouTube receives over 30 Million visits per day
  • Total number of hours of video watched on YouTube each month – 3.25 Billion
  • 80% of YouTube’s views are from outside the U.S.
  • Average number of mobile YouTube views per day is 1 Billion
  • 9% of U.S. Small Businesses use YouTube
  • Approximately 20% of people who start your video will leave after the first 10 seconds. It’s imperative that your video content is interesting and captivating!

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