Your business card is more than contact info, it’s a 3.5″ x 2″ billboard for your brand. A clever slogan or tagline can turn an ordinary card into a memorable first impression. Here’s how to craft one that sticks.
Why Slogans on Business Cards Matter
When you hand over your card, people glance at it for only a few seconds. A clear, catchy tagline tells them who you are and what you do best without extra effort.
According to Forbes, strong slogans create instant recall, exactly what your card should achieve.
👉 Related: How to Make Your Business Cards Stand Out (Even on a Budget)
The Anatomy of a Great Business Card Tagline
A strong business card slogan should be:
- Short (ideally 3–7 words)
- Benefit-driven (what you deliver, not just what you sell)
- Memorable (uses rhythm, rhyme, or contrast)
Examples of proven tagline styles:
- Benefit-driven: “Coffee that fuels ideas”
- Positioning statement: “Your neighborhood real estate guide”
- Emotional hook: “Designs that move people”
Business Card Slogan Examples by Industry
Real Estate
- “Turning listings into lifestyles”
- “Keys to your future home”
👉 Pair with: Real Estate Print Materials
Coaching & Consulting
- “Clarity. Strategy. Growth.”
- “Helping leaders lead better”
Restaurants & Food
- “Taste worth sharing”
- “Where flavor meets family”
Creative Agencies
- “Ideas that spark action”
- “Design with purpose”
Fitness & Wellness
- “Stronger every day”
- “Wellness you can feel”
Where to Place the Slogan on a Business Card
- Front under logo → reinforces your brand instantly
- Back of the card → adds space for creative typography
- In bold or italic → separates it visually from contact details
👉 Related: The Science of Color in Print: Colors That Sell
Pro Design Tips for Tagline Cards
- Use white space to let your slogan breathe.
- Match font style to your brand voice (serif for tradition, sans-serif for modern).
- Print upgrades like spot UV or raised lettering highlight slogans effectively.
📌 Explore premium options:
FAQs on Business Card Slogans
How long should a business card slogan be?
Keep it under 7 words. Shorter is easier to remember.
Can I use my company’s tagline?
Yes, but adapt it if it feels too long for a card format.
Do slogans really help networking?
Yes, they act as a conversation starter and differentiate you instantly.
Final Thoughts
Your business card isn’t just a formality, it’s a brand touchpoint. By adding a slogan or tagline that’s short, memorable, and benefit-driven, you’ll stand out every time you hand one out.
Ready to create cards that make an impression? Start here: Business Cards
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