Ideas
Be inspired by ideas in printing, design, illustrations and more from online printing company Overnight Prints.
Small Business Website Basics
A nationwide survey of small business owners revealed the following: 45% have websites. 13% plan to get one. 41% say they do not need a website. A nationwide survey asking...
Go from Zero to Hero with Integrated Marketing
At the end of May 2009, the California State Parks Foundation (CSPF) was faced with massive budget cuts, threatening to close 220 California state parks. In response, the nonprofit organization...
Boost Sales by Choosing the Right Colors
Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study...
Capture Mobile Consumers with QR Codes on your Print Material
Compelling QR Code experiences = Compelling Results During a weeklong marketing campaign that cost $1,000, Verizon’s sales increased by 200%. The campaign offered San Francisco consumers the chance to win...
The Five Essential Elements of Effective Logo Design
Among graphic designers, the FedEx logo is legendary. With over 40 prestigious design awards under its belt—and a coveted spot in Rolling Stone magazine’s 2003 best logos list—the hushed, reverent...
A True Sink or Swim Story
Its roots began as a small kayak rental shop in Huntington Harbor, California. Andrew Allen, an avid kayak fisherman purchased OEX Sunset Beach in the spring of 2007 when it...
Effective Branding
A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...
In The Trenches With Ryan Dowd: Entrepreneur – Designer – Visionary
“You can learn strategy and theory from the most elite universities in the world, but there’s really nothing like getting into the trenches and doing the work.” That’s the advice...
Pro’s and Con’s of Postcard Marketing
Are you one of many small business owners who has spent thousands of dollars on online advertising, and have nothing to show for it? If so, you’re not alone. Postcard...
Best Practices in Graphic Design
As an e-commerce site for online printing, Overnight Prints receives hundreds of questions about graphic design. We’ve heard your questions, frustrations and comments. In response, we’ve interviewed several successful graphic...
