Ideas

Be inspired by ideas in printing, design, illustrations and more from online printing company Overnight Prints.


Giving Back – A Spa Play Day for Dogs

It was a beautiful sunny day in Surf City (Huntington Beach), CA. A flock of frisky tail waggin’ dogs were the center of attention as they barked happily, sporting their...

Tips for Great Web Copy

News Flash! Research tells us time and time again that 80% of internet users scan web copy, rather than reading it word for word. Furthermore, When people lay eyes on...

Choosing the Best Paper for Your Print Project

You never get a second chance to make a first impression. While the origin of this bit of wisdom is unclear—“experts” have attributed it to Oscar Wilde, Mark Twain and...

Breaking Sales Records with Creative Print Marketing

Forty years ago, an enterprising car salesman accomplished a feat that hasn’t been topped yet. He sold 174 cars in one month! (That year, 1973, he sold a total of...

Designing a Brochure from the Heart

Howard Schultz, Chairman and CEO of Starbucks, said: In this ever-changing society, the most powerful and enduring brands are built from the heart… That’s the way you are building your...

Grow your Small Business with Novelty Notepads

Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make...

How Print Marketing is Like Dating

Don’t be a “One-date Wonder,” and turn your prospects away in 90 seconds or less with bad print marketing materials. Instead create lasting happy relationships with your customers, by following...

Small Business Website Basics

A nationwide survey of small business owners revealed the following: 45% have websites. 13% plan to get one. 41% say they do not need a website. A nationwide survey asking...

Go from Zero to Hero with Integrated Marketing

At the end of May 2009, the California State Parks Foundation (CSPF) was faced with massive budget cuts, threatening to close 220 California state parks. In response, the nonprofit organization...

Boost Sales by Choosing the Right Colors

Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study...