Postcards
Find out best practices for creating Postcards. Trends, tips and tricks from online printing company Overnight Prints.
Boost Sales by Choosing the Right Colors
Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study...
Capture Mobile Consumers with QR Codes on your Print Material
Compelling QR Code experiences = Compelling Results During a weeklong marketing campaign that cost $1,000, Verizon’s sales increased by 200%. The campaign offered San Francisco consumers the chance to win...
Writing a Compelling Call to Action
How important is a proper Call to Action? Research suggests that advertisements with compelling Calls to Action yield up to 55% more traffic and sales than those without. Convincing your...
In The Trenches With Ryan Dowd: Entrepreneur – Designer – Visionary
“You can learn strategy and theory from the most elite universities in the world, but there’s really nothing like getting into the trenches and doing the work.” That’s the advice...
Pro’s and Con’s of Postcard Marketing
Are you one of many small business owners who has spent thousands of dollars on online advertising, and have nothing to show for it? If so, you’re not alone. Postcard...
Five Simple Primary Market Research Techniques
Did you know that almost 95 percent of new product launches fail? This is due in large part to lack of proper market research. But conducting market research alone is...
Best Practices in Graphic Design
As an e-commerce site for online printing, Overnight Prints receives hundreds of questions about graphic design. We’ve heard your questions, frustrations and comments. In response, we’ve interviewed several successful graphic...
How to Make Your Direct Mailer Stand Out
Does your postcard mailer stay on the desk or refrigerator, or does it go straight to the round file, aka trash can? We are bombarded every single day, with a...
Marketing on a Shoestring Budget
Necessity is the mother of innovation. As cliché as this may sound, it proved to be true for one Southern California small business owner a few years ago. And now...
Choosing the Right Font
When Avatar, the biggest grossing movie of all time was released, graphic designers were in an uproar. They despised the font that director James Cameron had chosen for the subtitles...
