Your menu isn’t just a list, it’s your best-performing salesperson.
If you run a small restaurant, café, food truck, or catering business, your summer season is likely heating up. Foot traffic grows and takeout spikes, but here’s the question: is your menu helping you sell more—or just sitting there?
In this guide, you’ll learn how to design a menu that works harder for your business, backed by behavioral psychology, proven marketing tactics, and real print strategies.
We’ll also show you the best custom print formats for restaurants, including disposable menus, folded layouts, and takeout-ready options.
And if you’re planning campaigns beyond summer, check out Monthly Print Campaigns You Can Run All Year for ideas that keep your restaurant top-of-mind.
Why Menu Design Drives Revenue
Here’s a stat you can’t ignore: menus can influence up to 70% of dining decisions. That means the way your items are listed, described, and formatted could be the difference between a $10 order and a $20 order.
Whether you’re printing dine-in menus, takeout flyers, or seasonal brochures, your menu design should:
✅ Highlight your most profitable dishes
✅ Guide the customer’s eyes strategically
✅ Reflect your restaurant’s personality
✅ Encourage repeat business
Guide Customers with Visual Hierarchy
Customers scan menus in a “Z” pattern. Place your star items in these hotspots:
- Top-right corner
- First and last items in each section
- Boxed or bolded categories like “Chef’s Picks” or “Fan Favorites”
You’ll find more on how layout affects conversions in Flyers That Sell: 7 Proven Trick, a great read if you also print seasonal flyers.
Choose the Right Menu Format for Your Setup
Not every restaurant has the same needs. Here are a few high-performing formats we recommend for small food businesses:
| Format | Best For | Why It Works |
| Laminated Menus | Dine-in or patio seating | Easy to clean and reuse |
| Folded Brochures | Multi-course menus, wine lists | Fits lots of content, folds neatly |
| Rack Cards or Flyers | Takeout and delivery orders | Compact, bag-ready, perfect for upsells |
| Disposable Menus | Pop-ups, events, or sanitation | Low-cost and quick to replace |
Need help picking the right print product? Read How to Design Effective Brochures for layout inspiration you can also apply to folded menus.
Write Menu Descriptions That Sell Emotion
Want people to crave your dish before it even hits the table? You need better copy.
Instead of:
❌ “Chocolate Cake – $5”
Try:
✅ “Fudgy triple-layer chocolate cake with house-made ganache and a touch of sea salt”
Use sensory language and emphasize:
- Flavor (“spicy,” “slow-roasted”)
- Ingredients (“locally sourced,” “organic”)
- Emotion (“comfort food,” “chef’s favorite”)
If you’re working on brand tone for your menus and other touchpoints, Print Products That Make Your Brand Look Bigger offers ideas to elevate your entire restaurant presentation.
Add Upsells (Without Feeling Salesy)
Upsells on a menu are like dessert, easy to skip unless they’re irresistible.
Ways to integrate upsells naturally:
- Add drink pairings below main dishes
- Offer sides or premium swaps (e.g., “Add avocado +$2”)
- Use a “Perfect Pair” section for combo deals
- Include QR codes linking to gift cards, events, or catering menus
For smart add-ons, check out Creative Print Add-Ons That Make Customers Remember You, perfect for loyalty-building strategies.
Don’t Forget Takeout & Local Delivery Menus
Menus shouldn’t live only on tables. Your takeout and delivery menus are traveling sales reps, make sure they carry your brand well.
Print options that work:
- Tri-fold menus with specials and a QR code for online orders
- Postcards with local delivery promos (like “Free Drink with Pickup Order!”)
- Branded stickers for to-go packaging
We break down the best uses in Smart Ways to Use Postcards for Marketing if you’re planning a summer promo push.
Refresh Menus Seasonally—It Drives Sales
Nothing signals “fresh” like a seasonal update. Summer is the perfect time to launch:
- A limited-time grill or drink menu
- Happy hour flyers or mini menus
- Catering brochures for events and weddings
Get inspired by our June–August Seasonal Print Calendar, or repurpose ideas from our Mother’s Day Campaign with custom cards and tags for summer gift promotions.
Print Menus That Do the Selling for You
Don’t leave money on the table, literally.
At Overnight Prints, we help small restaurants create high-impact, professional-looking menus that are built to sell.
Whether you need a dozen menus for your patio or 500 folded brochures for takeout, we’ve got you.
✅ Disposable and folded menu options
✅ Full restaurant print suite: flyers, postcards, stickers, and more
✅ Easy-to-use menu templates
