In real estate, speed matters. The faster you can market a new listing, the sooner you generate showings and offers.
One of the most effective tools? Just listed postcards.
Affordable, targeted, and tangible, they put your property directly into buyers’ hands. Here’s how to design postcards that stand out in the mailbox, and sell homes faster.
Why Just Listed Postcards Still Work
Even with social media and MLS, direct mail remains a cornerstone of real estate marketing. According to the National Association of Realtors, 70% of homeowners say direct mail postcards are more memorable than digital ads.
For agents, just listed postcards:
- Announce new properties to neighbors and potential buyers
- Reinforce brand recognition in your farm area
- Create urgency by signaling a competitive market
👉 Related blog: 6 Essential Print Materials Every Real Estate Agent Needs
Essential Design Elements of a Just Listed Postcard
1. High-Impact Property Photos
Choose one exterior hero shot and 2–3 supporting images. Make sure they’re bright, clear, and professionally staged.
2. Compelling Headline
Skip “For Sale” and go with action-oriented phrases:
- “Just Listed in Queens Village!”
- “Your Dream Home Is Here”
- “Be the First to See This Property”
3. Property Highlights
Keep it to 3–5 bullet points with the essentials: bedrooms, bathrooms, square footage, and one stand-out feature (e.g., renovated kitchen, backyard patio).
4. Strong Agent Branding
Include your photo, logo, and direct contact info. Consistency builds trust in your farm area.
5. Clear Call-to-Action
Every postcard should direct recipients to the next step:
- “Call to schedule a private showing”
- “Scan to view more photos”
- “Visit [yourwebsite].com for details”
👉 Try: Postcards for fast-turnaround real estate campaigns.
Tips to Make Your Postcards More Effective
- Use Both Sides: Put property details on one side, and your branding/CTA on the other.
- Add QR Codes: Link directly to a property video tour or your MLS listing.
- Segment Your List: Send to nearby homeowners who may know potential buyers, plus renters who could become first-time buyers.
- Leverage Seasonal Timing: Tie your postcards to peak listing periods — spring and fall are especially strong.
👉 Related blog: How Smart Real Estate Agents Use Print to Close More Deals
Real-World Example
A Keller Williams agent in New York mailed 250 “Just Listed” postcards featuring bold property photos, a clean layout, and a QR code leading to a 3D home tour. Within two weeks, they booked six showings, and received two offers above asking price.
External reference: Realty Times – Direct Mail in Real Estate
Just Listed Postcards vs. Digital Ads
| Feature | Just Listed Postcards | Digital Ads |
| Visibility | Delivered directly into the hands of local homeowners | Competes with dozens of ads in crowded feeds |
| Longevity | Stays on kitchen counters or fridges for weeks | Disappears once scrolled past |
| Trust Factor | Tangible and more personal | Viewed as intrusive or easily ignored |
| Targeting | Hyper-local: great for farming neighborhoods | Can be broad but less personal |
| Cost | Low print cost, high ROI in farm areas | Ongoing ad spend required to maintain visibility |
👉 Pro Tip: The best strategy combines both — postcards to build neighborhood trust, and digital ads to capture leads online.
Just listed postcards remain one of the simplest and most effective ways to generate buzz for a new property.
With the right design, your postcards won’t just announce a listing, they’ll spark showings, build trust, and sell homes faster.
Get started with: Custom Real Estate Postcards
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