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Welcome Bloggers

Today’s printing tips are  brought to you courtesy of Company Folders. If you find one or three useful, please consider sharing this post with others. 

With the convenience of digital marketing, many companies have forgotten how effective print marketing can be in attracting new customers and keeping existing ones.

However, in order to be effective, you have to have materials that show off your brand in the best possible light, while staying creative enough to entice new customers into taking notice of your brand for the first time.

Merge Digital Media with Print Marketing

Using QR codes in your print marketing shows you’ve got digital savvy, and it gives customers a reason to visit your website or download your app.

When smart phone users see a QR code, they can’t help but want to follow it to see where it goes. Just make sure you’re leading them somewhere that’s going to help you seal the deal. Try using designer QR codes with color to make your codes work with your design.

Don’t Be Afraid to Instigate

Think about all those Super Bowl ads that get us talking around the water cooler the next day. Whether funny, poignant or just plain annoying, these commercials instigate the audience into talking, discussing and in some cases even arguing over them.

Create print designs that get your audience talking, even if you have to be slightly provocative to do so. When it comes to grabbing the audience’s attention, sometimes an idea that sounds insane is the one that gets your company noticed.

Engage your Audience in a Story

Nothing engages an audience quite like a story, whether it’s told through text, images or a combination of both. Decide what your company’s story is and how you want to tell it.

All of the best advertising campaigns have a narrative—from the toy bunny that just keeps going, to the old ladies who want to know where the beef is. Your narrative could be a written story, a series of sequential pictures like a comic or just one bold image that says it all.

Testify!

In this age of social media, customer testimonials are crucial for any business. Ask some of your longtime clients and customers if they would be willing to say a few kind words about your company, and include a photo of each.

Not only are you showing your potential customers how well you treat your clients, you’re enticing them with the idea that one day they might be the happy smiling face in your marketing media.

Go Green

Most of your existing and potential clientele probably consider themselves to be eco-conscious, and will respond positively to companies that share their ideals

Choose an eco-friendly printer.  For example, Overnight Prints uses waterless technology exclusively on all of their sheetfed presses.

Call Your Customers to Action

You’ve gotten your printed materials into the hands of your potential customers—so now what? Without a call to action, recipients are going to ask themselves the same thing.

Tell them exactly what you want them to do, whether that’s “call now for a free estimate” or “save a bundle with our services.” Once you’ve told them what you want them to do, follow up with your contact information so they can do so.

Provide an Incentive!

Not every potential customer is going to heed your call to action, so you have to motivate these stubborn mules with a carrot.

Add coupon codes, special offers and introductory rates on your marketing materials to give them a reason to contact you.

Be Theatrical

You have something important to say to your audience, so do it in a lively and dramatic way. Any business could claim that they “offer quality service at an affordable rate,” but that doesn’t sound very exciting.

Instead, you could write that your company offers the “highest quality service with the lowest prices in town.” Punch up your copy so that it gets your audience to take notice.

Use Color to Reinforce Brand Inentity

Coke is red, Apple is white and McDonald’s is golden yellow.  What color is your brand? Do you have effective branding in place? Do all of your marketing materials accurately reflect that?

Remember, there’s a difference between blue, cerulean and navy— substituting one for another misrepresents your brand. When in doubt, use PMS spot printing in your materials to always have the accurate tone that represents your brand color.

Upgrade your Business Cards

There’s a difference between professional looking and completely boring when it comes to business cards. Your business cards should reflect your brand, but that doesn’t mean slapping on a logo and calling it done.

Add color and design elements to give your card personality. Consider rounding the corners or adding spot UV coating to make it stand out. When recipients look at your business cards, do they see contact information or do they see your brand in a nutshell?

Pass it On

Word of mouth is a good way to drum up business, so you want to create a design that gets passed along to others. Referral offers are an easy way to create word of mouth publicity, but don’t underestimate the power of a creative design.

Sometimes we like to share things with our friends and family just because they’re interesting, poignant or funny.

 

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Welcome Bloggers

It’s been 10 years since Overnight Prints began to make and deliver top notch print products and, in some ways, we live in a different world. Sure, we still don’t have jetpacks, x-ray specs, or pet robots, but at the very least, styles have changed.

Some classic looks can be appreciated for a long time, but sometimes, updates are needed.

Here at Overnight Prints, some things will never change, such as our commitment to superior print quality and on-time delivery as well as our unparalleled devotion to environmentally safe printing practices. And, we are dedicated to making sure that all of your prints convey a look of relevance and professionalism.

That’s why we decided it was time to update our website; if you’re going to trust us with your look, you should know we take pride in our look.

Our designer, Michaella (a graduate of the Super Ninja School of Website Design), wanted to make sure the site’s new aesthetic didn’t take away from its effectiveness.

She focused on smoothing visual lines, clarifying labels, and improving your ease at locating various functions.

We want your time on the site to be as enjoyable and efficient as possible, and we welcome comments or emails about your experience.

Thank you for stopping by, and stay tuned for future improvements to the site’s look and function! (Sorry, no delivery via jetpack.)(Yet.)

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Welcome Bloggers

15-20 times a day: That’s the number of times the average person opens the refrigerator each day. That alone should convince you to incorporate refrigerator magnets into your marketing mix.  The exposure that your custom branded magnet could generate if it were stuck to the refrigerator of a large company could be invaluable. The ROI may very well be worth its weight in gold. Even if it were placed on an individual household refrigerator, the magnet would cause the homeowner to think about you up to twenty times each day. Magnets are affordable, practical, simple and effective advertising tools.

Here are 11 ways you can use magnets as promotional tools:

  1. Business card magnets
  2. Personal or professional photo magnets
  3. Give them out and promote them as a handy tool for picking up stray paper clips and safety pins
  4. Ensure attendance at special events with Save the Date magnets
  5. Give away calendar magnets with your contact information and logo
  6. Give branded magnets as a handy way to pick up small objects that fall under car seats.
  7. Increase traffic at trade shows with magnet giveaways
  8. Give them to customers to thank them for their purchase
  9. Create customized “tool kit” magnets. They can be used by men everywhere to pick up loose screws and bolts
  10. Make “sewing kit” magnets. They can be used to pick up and hold onto loose needles
  11. Offer 10 percent off when the magnet is used as a referral source
  • A Baylor University study suggests that companies who give promotional gifts to customers receive 22% more referrals than those who don’t.
  •  Southern Methodist University in Dallas, Texas conducted research that revealed customers who received promotional products re-ordered up to 18% sooner than those who received coupons.
  •  Lastly, magnets are lasting and memorable. This simple promotional tool is the perfect way to advertise your small business without breaking the budget.

 

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Welcome Bloggers

You are a single attractive male or female catching a bite to eat on your lunch break. You get up to use the restroom, and when you return, someone has discreetly placed a flirting card on your table.

The message on the card reads: “This is your Get out of Awkward First Date Free card.” The admirer’s picture is on the back of the card, along with his/her contact information. What would you do? Would you take the bait?

  • Overnight Prints posted a similar question on Facebook. We asked our fans “What, if anything do dating and business cards have in common?” We gave a fifty dollar free print credit to the three most creative responses. My personal favorite answer: “Some are boring, flat and dull, while others are shiny, colorful and exciting.
  • The ingenuity of the responses inspired me to take the question a step further. I decided to take it to the streets of Southern California and ask people how they felt about giving or receiving a flirting or dating card.

The first person I asked, a 50-something single male said he could definitely see discreetly handing a customized flirting card to an attractive woman. I asked him what his card would look like:

He said it would be sleek and sexy, and include several photos of him participating in his favorite sports – like water-skiing, biking and swimming. This strategy he thought would help him land a like-minded athletic, sexy and adventurous gal, with similar interests.

A gal in her twenties loved the idea of a flirting card. She said she never thought of it, but she might just have to go online before Valentine’s Day and design a card. She liked the idea of inconspicuously handing out a card, without providing too much personal information.

The majority of males I spoke with said they felt more comfortable with the idea of handing an attractive female a flirting card, than asking for her number.

The really shy ones said they would sit back and wait to make their move. Hypothetically speaking, if they were in a bar or restaurant, and saw an attractive woman sitting across the room, they would wait for her to go use the ladies room. Then, they would wander on over and carefully place the card on her table. Chicken or Romantic?

  • As it turns out, it seems that dating and business cards do have a lot in common. If you’ve been looking for love in all the wrong places, what are you waiting for? Go online and design a flirting card. While www.overnightprints.com doesn’t have a section especially devoted to flirting cards, they do offer a number of sensual, floral and colorful eye-catching templates.

If you are single and want to add a little spice to your search for love, design your card now. Use colors, images and themes that exemplify your personality. The message can be humorous or basic. For instance, “Next move is on you” or “Life’s too short – Let’s Flirt.” You might want to include your Facebook or Google plus profile, if you don’t include a photo.
If you’ve had success giving or receiving a flirting card, let us know.

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