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In honor of National Keep America Beautiful month

Whether you own an e commerce start-up or a 30 year old brick and mortar company, your small business can be instrumental in keeping America beautiful and green.

8 ways your small business can help

  1. Promote your business by giving out postcards or bookmarks with environmentally friendly messages and photos of stunning nature scenes.
  2. Help “greenify” America – Put a button on your website announcing that you will donate $1.00 of each order to a national tree planting organization.
  3. Create a special landing page for your website that offers 25% off to anyone who enters (or says) the word “Green” at checkout. Then create a batch of postcards with a QR code that takes scanners to that page.
  4. Donate $1.00 of each order placed in April to an environmentally friendly organization, such as National Geographic, Sierra Club or the Conservation Fund.  Advertise the promotion on your home page and with over-sized postcards.
  5. Offer to pay sales tax for the month of April, in honor of Keep America Beautiful Month.
  6. If you have a brick and mortar business buy a large plastic trash bin and collect recyclables during the month of April. Promote this with eye catching posters, strategically placed around your shop.
  7. Hold a contest for kids: Ask kids to write an essay about how they plan to keep America beautiful this spring and summer. Reward the top 2 best entries with a gift card to Amazon, or Target.
  8. Partner with a friend to host a “clean up our parks (or lake) day.” Invite people to gather at a local park and spend two hours picking up trash. Create branded thank you notes, for all of the participants. Include a 25% off coupon on the notes. Make it redeemable through the end of April.

Remember that when you use green in your marketing materials, you are exemplifying nature, health, life and rebirth.  For more on how colors can impact sales read about the psychology of color.

How is your small business keeping America beautiful and green?

Related articles: Make sure your direct mail stands out, Pros and Cons of Postcard Marketing

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Americans everywhere  will be doing their part this Earth day (April 22nd) to support the environment.  But as an entrepreneur, why not save the planet AND your bottom line every day, with simple “earth themed” notepads?

Use branded notepads to advertise an “eco-friendly” commuter promotion.  Give every customer who walks, rides a bike or takes public transportation to your business this month 15% off. Place the promotional notepads around town and make an announcement on your website.

Earth month” recycled shopping bag giveaway. Fill four recycled shopping bags with free swag.  Give one lucky customer a free bag each week this month. Advertise the giveaway with promotional branded notepads and postcards.

Hold a “green” contest: Ask customers and prospects to post their best ideas for reducing waste on your Facebook page, or a designated section of your website.  Use an online printing service to create promotional notepads announcing the contest. Include entry guidelines and a submission deadline. Give a notepad to each person who walks in or makes a purchase during the month. Finally, reward the top three entries with valuable prizes like free product,  cash, or a massage gift card.

Place a QR code on promotional notepads.  Each scan can trigger a $2.00 donation to an environmentally friendly organization.

If you’re  a hair dresser, hold a “cutahon” on Earth Day (April 22). Give 30% of the proceeds to an earth friendly organization. Advertise the event with branded notepads.

Create notepads with special “Earth month coupons.” Offer 20% off selected items during the month of April.

 

 

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Did you know that March is National Optimism Month? Research proves that optimists achieve better health, greater prosperity and more happiness than pessimists

It’s time to celebrate and use positive thinking to your advantage both personally and professionally.

As a small business owner, there are a number of simple strategies you can employ to empower yourself, your employees, and your customers.

30 Day Optimism Challenge

Pick at least one item from the following list. Incorporate it at least once a week for the month of March and see what transpires.

  1. Sprinkle your business and home with positive sayings and quotes. Choose five favorites and post them throughout the month on your website and Facebook page.
  2. Create bookmarks with uplifting sayings, and give them to your customers to show appreciation. Mix and match them using 10 favorite quotes. Add images of beautiful scenery or photos of your company. Each time your customer looks at the bookmark, he/she will feel a little more optimistic, and think of you. It’s a win-win.
  3. Celebrate the Spring Equinox. Hold a special sale to celebrate the blossoms and births of the season. Promote it with brightly colored postcards or flyers.
  4. Write affirmations on pieces of note paper.  Place on your mirror, dashboard, or computer. If you can’t come up with any, Google affirmations or try a site that lists creative affirmations.
  5. Challenge yourself to avoid saying anything negative-Take it a step further and look for the bright side of things. Tell others what’s great about being a small business owner, a spouse, parent, etc.  You’ll feel happier and inspire people around you.
  6. March 17 is St. Patrick’s Day. Embrace the Great Spirit and optimism of the Irish culture with a discounted happy hour.
  7. Spread cheer to your customers and friends with colorful branded magnets. Create a bright colored background. In large, bold text, write “Smile-It’s National Optimism Month.”Or, add a quote from Dr. Seuss to your magnets. Surely everyone loves the Cat in the Hat! Make sure to include your phone number and website on the magnet. Read more on boosting sales with color.
  8. Find three things to be thankful for every day, and smile relentlessly. It may just sneak its way into a habit.
  9. Infuse your conversations with positive words and phrases and compliment those around you. The power of words can be profound.

How does your small business celebrate National Optimism Month?

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