If you’re a real estate agent, you already know how crowded the market is. Standing out in your neighborhood takes more than hustle—it takes strategic, high-impact marketing that makes you unforgettable the moment someone sees your name.
That’s where great print comes in.
Whether you’re hosting an open house, farming a neighborhood, or showing up to a listing appointment, the right print materials can position you as the local expert buyers and sellers trust.
At Overnight Prints, we’ve worked with thousands of agents to create print that doesn’t just look good—it gets results. This guide walks you through the essential print products every realtor should be using to build their brand and grow their business locally.
1. Business Cards That Don’t Get Tossed
Your business card is often the first (and easiest) way to make a strong impression. But not just any card will do.
Upgrade to:
- Premium Business Cards (thicker stock = more credibility)
- Spot UV or Silk Lamination for a high-end finish
- Mini or Euro Business Cards to stand out from standard formats
Pro Tip: Add a professional photo and a QR code to your listings page or Instagram.
Shop Business Cards from Overnight Prints
2. Postcards That Generate Seller Leads
Direct mail works—especially in real estate. Whether you’re farming a neighborhood or promoting a new listing, postcards are your go-to lead generator.
Best uses:
- Just Listed / Just Sold updates
- Market Reports
- Free Home Valuation Offers
- Local Success Stories
Recommended formats:
- 4″x6″ or 5″x7″ postcards
- EDDM-ready sizes (for USPS Every Door Direct Mail)
→ Related: Smart Ways to Use Postcards for Marketing (That Aren’t Just Direct Mail)
3. Open House Flyers That Convert Walk-Ins
Flyers are essential for open houses, community boards, and local business cross-promotions.
Include:
- Property highlights & high-quality photos
- A QR code to the full listing
- Branding and contact details
Top format: 8.5″x11″ or half-sheet flyers (gloss or matte)
→ Related: Flyers That Sell: 7 Proven Tricks to Make Yours Convert
4. Listing Presentation Folders That Win Clients
A professional, well-organized listing presentation folder shows that you’re not just another agent… you’re prepared, polished, and ready to deliver results.
Here’s what to include in your folder:
- A Comparative Market Analysis (CMA) to show where the property stands in the current market compared to similar homes in the neighborhood.
- A one-page marketing plan outlining how you’ll promote the property—both online and offline.
- A few client testimonials or a short “About Me” bio to build personal credibility. Bonus points if it includes a headshot and contact information.
- Local real estate market stats or infographics that help sellers understand what’s happening in their area.
Design Custom Presentation Folders
→ Related: Print Products That Make Your Brand Look Bigger Than It Is
5. Branded Notepads and Thank-You Cards That Build Loyalty
Want to create repeat business and referrals? It’s all about the follow-up—and nothing beats a thoughtful, handwritten note or a branded giveaway that actually gets used.
Top-performing print items:
- Branded Notepads: Leave behind after listing appointments or client meetings.
- Custom Thank-You Cards: Send after closings or open houses to make a lasting impression.
- Stationery Packs: Use personalized letterhead and envelopes for professionalism and trust.
These items aren’t flashy—but they’re memorable, and that’s what counts.
Explore Custom Notepads and Thank-You Cards
→ Related: Creative Add-Ons That Make Customers Remember You (Using Print)
6. Stickers & Labels for Client Gifts and Packaging
If you deliver client welcome gifts or send holiday cards, custom stickers and labels add a polished, personal touch.
Popular options:
- Thank-you stickers
- Logo stickers for gift bags or boxes
- Branded envelope seals
Create Custom Stickers & Labels
Win More Listings This Year!
Your marketing speaks before you do. With high-quality, professionally printed materials, you don’t just show up—you show clients you’re serious about results.
At Overnight Prints, we make it easy for real estate professionals to print, personalize, and ship everything you need to grow locally—all with premium quality and fast turnaround.
