Yes, people still use postcards — and smart marketers use them for more than mailing.
Postcards might be one of the most underrated marketing tools in your arsenal.
Sure, they’re great for direct mail — but that’s just scratching the surface. Modern businesses are using custom postcards in creative, highly effective ways that go way beyond the mailbox.
Whether you’re a small business owner, a product seller, a coach, or a service provider, here’s how to use postcards to make your marketing feel more personal, more professional, and more memorable.
Include Postcards in Product Shipments
If you sell online, postcards are perfect for:
- Thank-you messages
- Discount codes for future purchases
- Referral programs
- QR codes linking to tutorials, reviews, or community groups
They turn a simple box into a branded experience — without the cost of custom packaging.
Use Them as Event Handouts or Pop-Up Collateral
Skip the bulky brochures. Postcards are easy to hand out, pin up, or drop into swag bags at:
- Trade shows
- Local markets
- Networking events
- Brand pop-ups
Include your service highlights, contact info, social handles, and a reason to visit your website.
Tip: Add a QR code or mini CTA that connects to a digital action (free download, scheduling, etc.)
Promote Local Sales or Openings (Without the Ad Spend)
If you’re a local business, postcards let you get straight into people’s hands — on counters, bulletin boards, coffee shops, or doorsteps.
They work great for:
- Grand openings
- Seasonal promotions
- New service launches
- Limited-time events
Use bold visuals, short copy, and one clear action (visit, call, scan, etc.)
Add to Client Gifts or Welcome Kits
Service-based businesses are using postcards as:
- Welcome notes
- Brand story overviews
- A list of services or session steps
- Recap cards for programs, coaching, or onboarding
Pair them with branded notecards or folders to make your client experience feel premium — without printing an entire booklet.
Encourage User-Generated Content
If you want your customers to post and tag your brand, postcards make it easy.
Try printing:
- A checklist (“Share your unboxing moment”)
- A short thank-you with a tag line
- A giveaway invitation tied to a social action
- A branded photo backdrop or message card
These are especially popular for ecommerce and subscription boxes — turning your packaging into free content.
Postcards Are Simple, Scalable, and So Often Overlooked
Here’s why businesses love using postcards from OvernightPrints:
✔️ Affordable in bulk
✔️ Easy to customize
✔️ Fast to print and ship
✔️ Designed to fit in your customer’s hand — or memory
Whether you need 50 for a pop-up or 5,000 for a campaign, we’ve got you covered.
Design and print your next batch today at OvernightPrints — and discover how far a simple postcard can go.
