Blink and summer’s over.
While your customers are still planning pool parties, smart businesses are already prepping for back-to-school season, and cashing in on early bird shoppers.
Parents, teachers, students, and even businesses, are hunting for deals long before that first school bell rings.
Want to grab their attention (and their wallets) before your competitors do?
It’s time to tap into print marketing that makes your brand shine in the back-to-school rush.
Let’s dive into the best print ideas to kickstart your early back-to-school promos.
Why Start Your Back-to-School Marketing Early?
Here’s the thing: Back-to-school shopping isn’t just a week in August anymore.
Shoppers:
- Spread out spending over months to manage costs
- Jump on early sales to avoid last-minute chaos
- Start planning as early as June or July
Translation: The sooner you launch your promos, the more market share you grab.
And print marketing puts your business right in customers’ hands, literally.
Top Print Products for Early Back-to-School Promotions
1. Flyers to Announce Early Bird Sales
Nothing beats a well-designed flyer for:
- Listing special discounts
- Promoting school supply drives
- Advertising early shopping events
Pro Tip:
Keep it bright, bold, and concise. Parents are busy—and distracted!
👉 Design high-converting flyers with tips from Flyers That Sell: 7 Proven Tricks to Make Yours Convert.
→ Check out Flyers from Overnight Prints
2. Postcards for Targeted Local Outreach
Postcards are perfect for:
- Neighborhood mailers
- Special coupons for returning customers
- Invites to in-store events
Even better? They’re affordable, lightweight, and easy to distribute.
👉 Explore more ideas in Smart Ways to Use Postcards for Marketing.
→ Browse Postcards from Overnight Prints
3. Rack Cards to Highlight Products & Services
Need to showcase:
- Tutoring services
- School clubs
- Local businesses targeting parents and students?
Rack cards shine in:
- Store counters
- Event tables
- Community bulletin boards
👉 See how to design attention-grabbing rack cards in How to Design Rack Cards That Actually Get Picked Up.
→ Design Rack Cards with Overnight Prints
4. Magnets for Year-Round Visibility
Think beyond just August. Magnets:
- Keep your business visible all school year
- Work great for schedules, lunch menus, or reminders
- Stick around on fridges and lockers
Perfect for schools, after-school programs, or local businesses aiming for long-term visibility.
→ Create custom Magnets at Overnight Prints
5. Notepads for Useful Giveaways
Parents and teachers LOVE notepads.
So do businesses looking for:
- Branded giveaways at events
- Free gifts with purchase
- Practical promo items customers actually use
Each page is a little brand reminder.
→ Shop Notepads from Overnight Prints
6. Door Hangers for Local School Campaigns
Running a promotion near a local school? Door hangers help:
- Spread the word in nearby neighborhoods
- Promote sign-ups for services (e.g. tutoring, after-school care)
- Announce school fundraisers or supply drives
They’re impossible to ignore on a front door handle.
→ Print Door Hangers at Overnight Prints
7. Presentation & Pocket Folders for a Professional Touch
Great for:
- Teachers prepping classroom materials
- Schools organizing student packets
- Businesses delivering marketing kits
A crisp, professional folder instantly boosts your brand’s credibility.
👉 Learn more in Print Products That Make Your Brand Look Bigger Than It Is.
→ Explore Presentation Folders
→ Check out Pocket Folders
Quick Tips for Effective Back-to-School Print Campaigns
✔ Start early. Aim for June or July to beat the rush.
✔ Bundle promos. Offer deals tied to school essentials.
✔ Design for clarity. Bright colors and bold fonts work wonders.
✔ Add QR codes. Bridge print and digital seamlessly.
✔ Target local. Focus on neighborhoods and schools in your area.
Ready to Jump-Start Your Back-to-School Promotions?
Don’t wait for the last bell. Launch your back-to-school marketing now with print products that make customers pay attention, and keep coming back.
👉 Explore all your back-to-school printing options at Overnight Prints.
