With Postcards, Rack Cards & Calendars
The summer slowdown? Not if you play it right.
August is a hidden gem for print marketing. It sits between back-to-school prep and Labor Day sales, giving your business the perfect window to stand out, drive local traffic, and stay top-of-mind before fall campaigns begin.
Whether you’re promoting last-minute summer deals, school-related services, or events leading into September, your print marketing strategy this month should be timely, useful, and highly visible.
Here’s how to do just that, using fast, effective tools like postcards, rack cards, and custom calendars.
What to Promote in August (By Theme)
End-of-Summer Sales
People are still soaking up the season, but they’re also ready to grab deals before school or fall starts.
Promote with print:
- Flash sale postcards with a QR code for in-store redemption
- Rack cards near your register with exclusive August offers
- Window signage with a “Summer’s Almost Over” countdown
Need ideas?
🔗 Flyers That Sell: 7 Proven Tricks to Make Yours Convert
Back-to-School Prep
Whether you’re a service-based business, salon, gym, or tutoring center, now is the time to capture back-to-school foot traffic.
How to use print:
- Postcards promoting school discounts, haircuts, or supplies
- Calendars as useful giveaways for parents or teachers (think branded with school-year goals or homework checklists)
- Rack cards placed in after-school programs, bookstores, or coffee shops
Also see:
🔗 Back-to-School Print Ideas for Early Promotions
Pre-Fall Sports & Local Events
August is also full of preseason games, fitness resets, and local events. That means your audience is out in the community, which makes print placement more valuable than ever.
What to print:
- Local sports team schedules on branded calendars
- Event postcards promoting Labor Day or fitness offers
- Sponsorship rack cards for summer leagues or back-to-school fairs
Bonus idea: Use custom magnets or door hangers for neighborhood campaigns leading into September.
August Giveaways with Long-Term Impact
Print doesn’t have to sell now. It can plant seeds. And calendars are one of the best ways to do that.
Use branded calendars with:
- Local event dates
- School schedules
- Monthly coupons
- Inspirational quotes or tips for your niche
When customers hang your calendar, they see your brand every single day. It’s visibility with real value.
🔗 Creative Calendar Design Ideas
🔗 5 Print Add-Ons That Boost Brand Loyalty
How to Print Fast Before Labor Day
August moves quickly, so you need print that can keep up.
Here’s how to move from idea to printed promo in a day or two:
✅ Use ready-made templates to save time
✅ Choose overnight printing + shipping at checkout
✅ Stick with postcard or rack card sizes for fast delivery
✅ Consider EDDM postcards if you’re doing local drops
Need help picking the right print format? We will be happy to assist you.
🔗 Booklets vs. Brochures: How to Choose the Right One
Real Examples for August Campaigns
Here are a few real-life examples from businesses using print well this month:
→ A dog grooming studio sent calendars with cute pet illustrations and promo codes for every month leading into 2026.
→ A gym printed rack cards with a “Reset Your Routine” message and a free pass QR code, placing them in juice bars and libraries.
→ A boutique used postcards for a “Goodbye Summer” clearance event and dropped them via direct mail to loyal customers in their zip code.
Want to steal more ideas?
🔗 Print Marketing Ideas for Summer Sales & Local Events
Final Thoughts: August Is a Print Goldmine, Don’t Miss It
Print isn’t just for the holidays. August is one of the best times to stand out locally, especially when your competitors are distracted or focused on digital only.
Whether you’re promoting a sale, prepping for school season, or getting ahead of fall, you can’t afford to wait until September.
✨ Use postcards to spark urgency
✨ Hand out rack cards that feel useful and fresh
✨ Gift calendars that keep your brand visible through 2026
Overnight Prints makes it easy to get your marketing out fast, without sacrificing quality.
👉 Start your August print order now and make every piece count.
