Think postcards are outdated? Smart brands are using them in ways your competitors haven’t thought of yet.
Postcards are one of the most affordable, scalable, and underrated marketing tools out there.
But here’s the secret: today’s marketers are using custom postcards far beyond direct mail — turning them into thank-yous, QR touchpoints, local promos, and brand content drivers.
Here are 5 creative ways to use postcards in your business — whether you’re a product seller, coach, event brand, or local service.
1. Include Postcards in Product Shipments
If you sell online, postcards are perfect for:
- Thank-you messages
- Discount codes for future purchases
- Referral programs
- QR codes linking to tutorials, reviews, or community groups
They turn a simple box into a branded experience — without the cost of custom packaging.
2. Use Them as Event Handouts or Pop-Up Collateral
Skip the bulky brochures. Postcards are easy to hand out, pin up, or drop into swag bags at:
- Trade shows
- Local markets
- Networking events
- Brand pop-ups
Include your service highlights, contact info, social handles, and a reason to visit your website.
Tip: Add a QR code or mini CTA that connects to a digital action (free download, scheduling, etc.)
3. Promote Local Sales or Openings (Without the Ad Spend)
If you’re a local business, postcards let you get straight into people’s hands — on counters, bulletin boards, coffee shops, or doorsteps.
They work great for:
- Grand openings
- Seasonal promotions
- New service launches
- Limited-time events
Use bold visuals, short copy, and one clear action (visit, call, scan, etc.).
4. Add to Client Gifts or Welcome Kits
Service-based businesses are using postcards as:
- Welcome notes
- Brand story overviews
- A list of services or session steps
- Recap cards for programs, coaching, or onboarding
Pair them with branded notecards or folders to make your client experience feel premium — without printing an entire booklet.
5. Encourage User-Generated Content
If you want your customers to post and tag your brand, postcards make it easy. Try printing:
- A checklist (“Share your unboxing moment”)
- A short thank-you with a tag line
- A giveaway invitation tied to a social action
- A branded photo backdrop or message card
These are especially popular for ecommerce and subscription boxes — turning your packaging into free content.
Postcards Are Simple, Scalable, and So Often Overlooked
Here’s why businesses love using postcards from OvernightPrints:
- ✔️ Affordable in bulk
- ✔️ Easy to customize
- ✔️ Fast to print and ship
- ✔️ Designed to fit in your customer’s hand — or memory
More Print Ideas You’ll Love
- 5 Print Add-Ons That Boost Brand Loyalty
- How to Design Rack Cards That Actually Get Picked Up
- Postcards vs. Flyers: Which Works Best for Your Campaign?
Ready to turn simple postcards into powerful brand tools? Whether you need 50 or 5,000, Overnight Prints offers fast turnaround, high-quality finishes, and stunning templates designed to help your message stick.
Design your next batch today at OvernightPrints.com — and discover how far a postcard can take you.
