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When was the last time you stepped back and really took a peek at your business cards, rack brochures, pamphlets and flyers? When was the last time you really wondered if they needed some tweaking, some revamping and some fine tuning? If you’re like most of us, that will probably be quite some time ago. If you’re like most of us, that’s probably a bad, bad thing. The good news is, this is a fixable situation. The bad news is, you have to fix it.

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How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.

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Business Cards

Is cell phone and Internet technology killing the business card? Over the last two decades, print promotion has certainly taken a slight downward turn as businesses embrace web-based promotion and turn away from flyers, business cards, magazine ads, and the printed word.

In the 1980’s the business card was king. It was absolutely essential for all businessmen and women to have a “killer” business card. The business card was often the key to successful social and business networking. Over the last 20 years, advances in cell phone technology have created a situation where people can swap numbers and information using their cell phones. It’s a fact that more people own a cell phone than a set of business cards!

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Ever have this happen? A publication asks you to send a logo or photo to them, so you take time out of your busy day, find the logo or image on your hard drive and send it over. Later that day, someone from the production department emails you that you’ve sent the wrong file format. Huh?
Or perhaps you put together a gorgeous Powerpoint presentation with photos you downloaded from the web, then went to print handouts from the file, only to discover the pictures are all jaggy and weird looking! What’s going on?
Well, my friend—you’re experiencing the resolution blues. (Don’t worry—you’re not alone.)

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Look beyond your computer’s installed fonts. Limiting your selection to fonts that are installed on 90% of all computers runs the risk of presenting a message that is cliche and unimaginative. I’ve seen headlines in Papyrus for everything from Christian rock bands to homemade candles. Can one font really be right for so many disparate products? Looking beyond your computer’s installed fonts will free you to find THE ONE font that really conveys the message of your brand.

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How do you go the extra mile? How does a person, a business, a company or anyone really step up and “go the extra mile?” It’s a tough question to ask in this day and age as so many people are trying to cut so many corners to save money in a tough economy. To me, going the extra mile simply means doing something that so few other people are willing to do, things you don’t have to do but that make all the difference in the world when you do. OvernightPrints.com has always been just that to me, from the speed and amazing quality they’ve always given me with their business cards, to the perfect and professional responses anytime I have a question.

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It’s officially the time of year where our mailboxes become over-stuffed with greeting cards of just about every shape, size and style you can possibly imagine. You’re going to be getting greeting cards with photos, long letters, one line signatures, funny designs, and just about everything else. No matter what they look like, when the Holiday season is officially over, we’re all left asking the same question: What do we do with them now?!

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Have you ever had to self-address anywhere from 50-400 envelopes, all with your name, address, city and zip code? Have you ever had to actually use a pen to do that and fill out anything from greeting cards to thank you notes to invitations, to whatever else? Chances are that if you have, you know the carpal tunnel syndrome mess that it can create, and the exhausting amount of time it can waste.

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C’mon, you know this is what you’re thinking. You’re a salesman or small business owner, you’re looking through the cool greeting card selection at OvernightPrints.com – and you’re imagining how clients and prospects will respond when they get greeting cards from you.

They’ll be so pleased! They’ll have such warm feelings towards you! They’ll remember how wonderful you are to do business with, and how they really DO need another “Wonder Widget”… and before too long, your website will be inundated with visitors and your phone will be ringing so often, you’ll need more minutes on your cell plan.

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We’ve all heard the expression, “What’s Simple Is True,” but today I think we can actually elaborate on that a bit…what’s simple, and cheap, is also true. That’s right, it’s not always how much money you spend, how many designers and marketing experts and whatever elses you have at your disposal, sometimes simple ideas can make big impacts. Enter, the bookmark as a marketing tool.

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