Although I’m a Mac guy and I personally like the “cold metal” look of my G5, I’m not keen on Steve Wozniaks fancy laser-cut stainless steel number. It’s not very practical, affordable, or even particularly attractive! I prefer Steve Jobs simple business card design from the 70’s. Despite its “dated” font (Motter Tektura – the old Apple font) it has a simple elegance.
My mother-in-law approached me at a family get-together last week asking me if I would redesign her husband’s business card. She said that her husband, John, has had the same “boring” business card for over 20 years now, and that she wanted him to have something snappier and more modern – with a “fancy logo” on it (like her friend, Mabel’s, who had just had a lovely logo done for her cake-making business!)
John, on the other hand, was not so happy about having his business cards redesigned. He told me that his customers had never complained about his business cards and that his cards were straightforward and honest – like his business!
As you can imagine, after all the fuss that was being made over his card, I was intrigued to see it. Here is a picture of John’s business card:
In October, You may already be planning your Christmas promotions, but you’d be unwise to forget Halloween and the money-spinner it can be for many businesses.
In fact, consumer polls have shown that Americans are actually planning to spend more on Halloween this year than last (even though we are all a little “spooked out” by the continuing recession.)
I heard about Augmented reality about a year ago and have to admit to being somewhat puzzled as to how it works (I’m still a little perplexed as to how to create something like this?) However, I do understand the idea behind “augmented reality” – that somehow our real-world environment can be augmented by virtual computer-generated imagery.