Effective Branding

A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...

The Pragmatic Entrepreneur: The Importance of Calculating CLV

Before you implement a marketing promotion, do you take the time to calculate and consider Customer Lifetime Value? If this term is foreign to you, or you just haven’t had...

How to Talk to a Graphic Designer: Bridging the Gap

Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other....

Writing a Compelling Call to Action

How important is a proper Call to Action? Research suggests that advertisements with compelling Calls to Action yield up to 55% more traffic and sales than those without. Convincing your...

The Power of Words (in sales)

Do words have the power to influence sales and conversions? Have you ever thought about how they impact you? Reflect on the following words and phrases for five seconds each:...

Super Invitations for the Super Big Game!

Now that those year-end holidays are behind me I’ve got my sights set on the next big holiday.  Well, it’s not exactly a holiday, but it rivals New Year’s Day...

Setting and Attaining Realistic Goals

The victory of success is half won when one gains the habit of setting goals and achieving them. Even the most tedious chore will become endurable as you parade through...

Networking for Introverts

Are you an introverted entrepreneur? Does the thought of networking, cold calling and lead generation make you nauseous? If so you’re not alone. Being an introvert can actually be an...

In The Trenches With Ryan Dowd: Entrepreneur – Designer – Visionary

“You can learn strategy and theory from the most elite universities in the world, but there’s really nothing like getting into the trenches and doing the work.” That’s the advice...

Pro’s and Con’s of Postcard Marketing

Are you one of many small business owners who has spent thousands of dollars on online advertising, and have nothing to show for it? If so, you’re not alone. Postcard...