Best Practices in Print Marketing Ideas

Effective Branding

A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...
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The Pragmatic Entrepreneur: The Importance of Calculating CLV

Before you implement a marketing promotion, do you take the time to calculate and consider Customer Lifetime Value? If this term is foreign to you, or you just haven’t had...
Design Ideas Marketing Tips & Tricks

How to Talk to a Graphic Designer: Bridging the Gap

Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other....
Ideas Postcards

Writing a Compelling Call to Action

How important is a proper Call to Action? Research suggests that advertisements with compelling Calls to Action yield up to 55% more traffic and sales than those without. Convincing your...