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The Pragmatic Entrepreneur: The Importance of Calculating CLV

Before you implement a marketing promotion, do you take the time to calculate and consider Customer Lifetime Value? If this term is foreign to you, or you just haven’t had...
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Super Invitations for the Super Big Game!

Now that those year-end holidays are behind me I’ve got my sights set on the next big holiday.  Well, it’s not exactly a holiday, but it rivals New Year’s Day...
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Setting and Attaining Realistic Goals

The victory of success is half won when one gains the habit of setting goals and achieving them. Even the most tedious chore will become endurable as you parade through...
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Networking for Introverts

Are you an introverted entrepreneur? Does the thought of networking, cold calling and lead generation make you nauseous? If so you’re not alone. Being an introvert can actually be an...