How well do you know your customers? Becoming familiar with buyers’ needs and desires is invaluable to growing a loyal customer base for your small business. For Get to Know Your Customers Day, Overnight Prints is celebrating one of our most creative customers: Graphic designer Kristin Bleyenberg shares how she built a successful career from her home studio in Michigan. Read more
Despite what insults you quietly mutter about them around April 15, the Internal Revenue Service (IRS) does support entrepreneurs who apply a little elbow grease to their marketing. The IRS generously provides tax deductions for certain business expenses, such as the cost of printing business cards and other marketing collateral.