How to Prepare Files for Printing: Bleed, Trim, Safe Zones & Resolution

A design can look perfect on your screen and still come back from the printer with white edges, blurry images, or text sitting uncomfortably close to the edge. Often, the...

What Is a Marketing Brochure? Types, Uses & Examples

A marketing brochure is a printed or digital piece of marketing material used to explain a business, product, service, event, or offer in a clear and visually organized format. Unlike...

Custom Booklets for Business: 7 Ways Companies Can Use Them

Sometimes a flyer isn’t enough. You may need to explain several services, showcase an entire product collection, walk customers through a process, introduce your company, or provide information people will...

Restaurant Print Refresh: What to Update Before the Busy Fall Season

Fall can change more than the weather for restaurants. Summer specials disappear. Seasonal ingredients arrive. Football season begins. Halloween and Thanksgiving get closer. Local schools, businesses, and community organizations return...

Brochure Design Checklist: 10 Mistakes That Make Customers Stop Reading

A brochure can look attractive and still fail to communicate effectively. The colors may match your brand. The photography may look professional. The layout may seem polished. But can someone...

CMYK vs. RGB: Which Color Mode Should You Use for Professional Printing?

You create a design on your computer. The colors look bright, vibrant, and exactly the way you imagined. Then you print it. Suddenly, that electric blue looks slightly different. The...

Postcard Mailing Size Guide: Dimensions, Requirements & Tips

Postcards are one of the simplest ways to put a marketing message directly into someone’s hands. There is no envelope to open, and both sides of the piece can be...

QR Code Business Cards: Best Practices, Benefits & Common Mistakes

A standard business card only gives you a few square inches to work with. You need room for your name, company, contact information, branding, and possibly a short message. But what...

Back-to-School Printing Checklist for Schools, Teachers & PTOs

The weeks before a new school year can get busy quickly. Administrators are preparing schedules and orientation information. Teachers are organizing classrooms. Families need dates and instructions. PTOs and PTAs are...

Z-Fold, Tri-Fold or Gate Fold? A Guide to Choosing the Right Brochure Layout

Choosing a brochure involves more than selecting colors, images, paper, and typography. You also need to decide how the brochure will open. That decision affects how readers discover your information....