Halloween isn’t just for kids. In the U.S., it’s one of the biggest consumer holidays of the year, with Americans spending over $12 billion in 2023 on costumes, candy, decorations, and events (National Retail Federation).
For small businesses, it’s a golden chance to join the fun. Whether you’re a retailer, restaurant, salon, or event organizer, Halloween promotions can bring in new customers and re-engage your regulars.
The key is visibility. And nothing grabs attention locally like bold flyers, eye-catching posters, and fun stickers.
Here are some creative ways to make your Halloween campaigns impossible to ignore.
Flyers That Drive Foot Traffic
A stack of flyers can be the simplest way to spread spooky excitement. They’re affordable, quick to design, and can land directly in the hands of your community.
Think beyond the basics: print flyers shaped like pumpkins or bats, or use glow-in-the-dark ink to stand out at night. Share promotions such as haunted happy hours, costume sales, or themed menus. Hand them out at gyms, schools, and coffee shops, or slip them into shopping bags for instant reach.
Related Blog: Flyers That Sell: 7 Proven Tricks to Make Yours Convert
Posters That Command Attention
When you need to stop passersby in their tracks, oversized posters are your best friend. They transform storefront windows, fences, and community boards into eye-catching ads.
For Halloween, keep designs bold and simple: a giant jack-o-lantern, bold typography, and a short CTA like “Join the Fun” or “Spooky Specials Inside.” Countdown posters can also build excitement as the holiday gets closer.
Related Blog: Retail Marketing That Pops: How to Use Posters and Bookmarks Creatively
Stickers That Spread the Fun
Everyone loves a free sticker, especially around Halloween. They’re not only giveaways but also powerful word-of-mouth tools.
Imagine kids leaving your shop with a pumpkin-shaped sticker on their bag, or customers sealing treat bags with your branded designs. From laptops to water bottles, stickers keep your brand traveling long after October 31st.
Related Blog: Print Ideas for Food Trucks: Menus, Magnets & Stickers That Boost Sales
Postcards That Double as Invites
Halloween is party season, and postcards are perfect invitations. They’re small, versatile, and easy to slip into bags or mailboxes.
Use them to promote costume contests, special menus, or VIP events. They also work well as loyalty rewards — send postcards with a coupon code or stamp them for repeat visits.
Related Blog: Postcards vs. Flyers: Which One Gets More Local Sales?
Door Hangers for Neighborhood Reach
Door hangers are underrated for Halloween promotions, but they shine in neighborhoods with heavy trick-or-treat traffic. A playful hanger with a coupon or invite attached is hard to miss.
Pair them with a bold headline like “Don’t Miss the Spookiest Night in Town” and consider adding tear-off coupons for extra value.
Related Blog: What to Print for Your Fall Pop-Up Event
Seasonal Menus That Sell
Restaurants, cafés, and bakeries thrive in October with pumpkin spice, caramel apple, and chocolate treats. Refresh your menus or table tents with Halloween designs that showcase these flavors.
Clever copy makes it fun: “Brewed Potions Served Daily” or “Wickedly Sweet Treats.” Mini menus that double as take-home loyalty cards are also a clever way to stay in your customers’ wallets and minds.
Related Blog: Menu Design Tips for Small Restaurants
Don’t Wait Until the Last Minute
It’s still early October, which means you have time to get your Halloween print marketing ready. With overnight printing, you can design and order flyers, posters, and stickers now, and still have them in hand before the big weekend.
The trick is planning just enough ahead so your materials are ready when your customers are out shopping, eating, and celebrating.
Print That Gets Picked Up
Halloween is a season built on imagination and creativity. Businesses that embrace the spirit stand out not only on October 31st, but throughout the month.
While digital ads vanish in a scroll, flyers, posters, and stickers get picked up, pinned, and saved. This year, let your Halloween marketing be more than spooky, let it be unforgettable.
