Halloween isn’t just a kid-friendly holiday — in the U.S., it’s a $12+ billion marketing opportunity. Costumes, candy, events, decorations, seasonal menus… consumers spend all October long.

For small businesses, that means one thing:

Perfect moment to grab attention, boost foot traffic, and re-engage your community.

And the easiest way to get seen locally? Halloween flyers, posters, stickers, postcards, and door hangers — print marketing that gets picked up, pinned, and saved.

Below are Halloween marketing ideas that actually work, inspired by real businesses and optimized for visibility, engagement, and conversions.

Halloween Flyer Ideas for Small Businesses

Flyers are one of the fastest ways to create buzz during October. They’re affordable, easy to print in bulk, and perfect for placing exactly where your customers already are.

Try these high-impact Halloween flyer ideas:

Pumpkin- or bat-shaped flyers
Glow-in-the-dark ink
Neighborhood trick-or-treat maps
“Haunted Happy Hour” promotions
Costume sale announcements
Themed menus or seasonal drinks

Where to distribute:
Gyms, schools, coffee shops, local stores, community centers, shopping bags, or event tables.

Boost your conversions with this guide: Flyers That Sell: 7 Proven Tricks to Make Yours Convert

Print your flyers → Flyer printing

Halloween Poster Ideas That Grab Attention

Oversized, bold posters turn windows, fences, and community boards into instant attention-getters.

Poster ideas that always work:

A giant jack-o-lantern with a short CTA
“Spooky Specials Inside”
Countdown posters (“3 days until Halloween!”)
Black-and-orange minimalist typography
QR codes for event RSVPs

Tip: Keep posters visual + simple. People should understand the message in 2–3 seconds.

Print your posters → Poster printing

Halloween Sticker Ideas (Everyone Loves These)

Stickers are one of the easiest ways to spread your brand in October — especially since kids and adults both love them.

Try using Halloween stickers for:

Free giveaways
Trick-or-treat bags
Sealing takeout or bakery packaging
Branding water bottles, laptops, or goodie bags
In-store “Find the Pumpkin” scavenger hunts
Limited-edition merch

A fun, seasonal sticker can stay on someone’s belongings long after October 31st, keeping your brand visible.

Print your stickers → Sticker printing

Halloween Postcard Ideas (Perfect for Invites & Coupons)

Postcards double as invitations and promotions. They’re perfect for mailing to your neighborhood or slipping into bags.

Use Halloween postcards for:

Costume contest invites
VIP party announcements
Restaurant or café menus
Loyalty rewards (buy 5, get a Halloween treat)
“Show this postcard for 10% off” deals

Print postcards → Postcard printing

Door Hangers for High-Traffic Neighborhoods

If your area gets lots of trick-or-treaters, door hangers are an underrated powerhouse.

Try:

“Don’t Miss the Spookiest Night in Town”
Tear-off coupons
Neighborhood scavenger hunts
Local event invitations
Limited-time Halloween offers

Place them the week before Halloween for maximum exposure.

Print door hangers → Door hangers

Seasonal Menus That Sell More

Restaurants, cafés, bakeries, and food trucks can easily boost sales with Halloween-themed menus.

Seasonal menu ideas:

“Wickedly Sweet Treats”
“Brewed Potions Served Daily”
Pumpkin spice drinks
Caramel apple desserts
Spooky kids’ meal bundles

Take-home mini menus also double as loyalty cards or coupon cards.

Print menus → Brochures or Takeout flyers

Halloween Promotion Ideas for Small Businesses

Add these promotions to your print pieces to drive more engagement:

Costume contest discounts (“Show your costume for 15% off”)
Pumpkin hunt cards hidden in store
Trick-or-Treat coupons
Limited edition items (“Only available Oct. 25–31”)
Spooky selfie station with QR code to enter giveaway
Bundle deals (“Buy a drink, get a Halloween cookie free”)

These pair perfectly with postcards, flyers, or posters.

FAQ: Halloween Marketing Ideas

What are the best Halloween marketing ideas for small businesses?
Flyers, posters, stickers, postcards, door hangers, and seasonal menus are the most effective and affordable ways to boost visibility.

How can I promote my business for Halloween?
Print materials like flyers, posters, and stickers paired with themed promotions (costume contests, coupons, events) help you stand out.

What Halloween flyer ideas work best?
Shaped flyers, glow-in-the-dark designs, trick-or-treat maps, and simple messaging with bold visuals work great.

What makes a Halloween poster effective?
Large images, minimal text, a bold CTA, and high contrast colors (orange, black, purple).

Are Halloween stickers good for marketing?
Yes — they create word-of-mouth visibility, especially for kids and students.

Print That Gets Picked Up

Halloween is all about creativity and customers remember the businesses that embrace it.

While digital ads disappear in a scroll, flyers, posters, stickers, and postcards get picked up, pinned, and shared. With Overnight Prints, you can design and order everything you need for October, fast.

Get your Halloween print marketing ready today with Overnight Prints.

Halloween Marketing Ideas: Flyers, Posters & Stickers That Actually Get Picked Up

Halloween Flyer Ideas for Small Businesses

Try these high-impact Halloween flyer ideas: