Flyers, Posters & Business Cards That Drive Traffic and Sales
Fall is one of the most exciting times to host a pop-up. Between harvest festivals, holiday preview events, outdoor markets, and community fairs, your business has a chance to shine—and sell.
But while your products and booth setup matter, the print materials you bring often decide whether someone stops, remembers you, or follows up after.
So what should you print for your fall pop-up to maximize traffic, brand visibility, and post-event sales?
Start with these three MVPs:
flyers, posters, and business cards.
Let’s break down what each one does, how to use it, and how to design for results.
Flyers That Get Picked Up (And Read)
Flyers are still one of the best ways to tell your story, showcase offers, and give shoppers something to take home. Unlike a banner or social post, a well-designed flyer goes with them.
Use flyers to:
- Share your fall promotion, event dates, or product launch
- List your most popular services or products
- Offer a coupon or QR code for a post-event discount
- Drive people to follow you on Instagram, TikTok, or Etsy
Bonus: Create two versions—a full-size flyer for in-person handouts, and a half-sheet version for shopping bags.
For max performance, follow these tips from our guide:
🔗 Flyers That Sell: 7 Proven Tricks to Make Yours Convert
Posters That Get You Noticed (From Across the Street)
If flyers are your handout, posters are your magnet.
Great posters attract foot traffic, make you easier to find, and instantly communicate your vibe. At crowded pop-up markets, a poster could be the difference between “Let’s check that out” and “Wait—what was that brand again?”
What to print:
- Your business name + one-liner about what you sell
- A seasonal offer (e.g., “Buy 2 candles, get 1 free — today only”)
- A call-to-action like “Scan for 15% off your next order”
- Your booth number or market map location
🔥 Tip: Design a poster with your Instagram QR code so people can follow you on the spot.
Business Cards That Don’t Get Tossed
Here’s a truth bomb: most business cards are boring—and forgettable.
But a smart business card can work way beyond the pop-up. It can land you wholesale orders, repeat customers, collab opportunities, or even press coverage.
Here’s how to make yours count:
Essentials to include:
- Name and/or brand
- What you offer (candles, vintage, art, services, etc.)
- QR code to shop, follow, or book
- Social handle and email
- Optional: mini coupon code or client testimonial on back
Want to go luxe? Use premium cards with soft-touch, metallic foil, or bold square formats to stand out from every other vendor’s plain rectangle.
🔗 Related: How to Make Your Business Cards Stand Out (Even on a Budget)
Creative Print Ideas That Pair Perfectly with Fall Vibes
Want to go beyond the basics? Here are extra print touches that make your booth memorable and giftable:
- Mini thank-you cards for each purchase – perfect for handwritten notes or discount codes
- Bookmarks with product care tips, affirmations, or seasonal quotes
- Stickers as freebie swag – ideal for kids, water bottles, or Instagrammable packaging
- Postcards to promote your holiday launch, next market, or new collection
- Notepads or labels for sample kits, recipe cards, or packaging with care instructions
🔗 Related: Print Add-Ons That Boost Brand Loyalty
And if you’re planning several events this season:
🔗 Monthly Print Campaigns You Can Run All Year
How to Make the Most of Your Print at the Pop-Up
✅ Have flyers or postcards in every bag — don’t wait for people to ask
✅ Use vertical stands for business cards and menus to keep things tidy
✅ Hang your posters at eye level or higher—they should be visible from 15+ feet
✅ Bring extra—you’ll always run out faster than you think
Want a full checklist for your fall pop-up setup?
Just ask—we’ll build one for you.
Ready to Print for Fall?
Make your pop-up feel polished, professional, and impossible to ignore.
With Overnight Prints, you get fast, high-quality flyers, posters, and business cards that help you attract, convert, and keep customers—before the first sale and long after.
👉 Start printing your fall event materials today
Because great print makes your brand unforgettable.
