Best Practices in Print Marketing

Find out best practices in print marketing from online printing company Overnight Prints.


Effective Branding

A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...

The Power of Words (in sales)

Do words have the power to influence sales and conversions? Have you ever thought about how they impact you? Reflect on the following words and phrases for five seconds each:...

Five Simple Primary Market Research Techniques

Did you know that almost 95 percent of new product launches fail? This is due in large part to lack of proper market research. But conducting market research alone is...

Best Practices in Graphic Design

As an e-commerce site for online printing, Overnight Prints receives hundreds of questions about graphic design. We’ve heard your questions, frustrations and comments. In response, we’ve interviewed several successful graphic...

Choosing the Right Font

When Avatar, the biggest grossing movie of all time was released, graphic designers were in an uproar. They despised the font that director James Cameron had chosen for the subtitles...