Ideas
Be inspired by ideas in printing, design, illustrations and more from online printing company Overnight Prints.
Small Business Website Basics
A nationwide survey of small business owners revealed the following: 45% have websites. 13% plan to get one. 41% say they do not need a website. A nationwide survey asking...
Go from Zero to Hero with Integrated Marketing
At the end of May 2009, the California State Parks Foundation (CSPF) was faced with massive budget cuts, threatening to close 220 California state parks. In response, the nonprofit organization...
Boost Sales by Choosing the Right Colors
Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study...
Capture Mobile Consumers with QR Codes on your Print Material
Compelling QR Code experiences = Compelling Results During a weeklong marketing campaign that cost $1,000, Verizon’s sales increased by 200%. The campaign offered San Francisco consumers the chance to win...
The Five Essential Elements of Effective Logo Design
Among graphic designers, the FedEx logo is legendary. With over 40 prestigious design awards under its belt—and a coveted spot in Rolling Stone magazine’s 2003 best logos list—the hushed, reverent...
A True Sink or Swim Story
Its roots began as a small kayak rental shop in Huntington Harbor, California. Andrew Allen, an avid kayak fisherman purchased OEX Sunset Beach in the spring of 2007 when it...
Beginners Guide to SEO
How visible is your website to your target audience? Where do you rank, compared to your online competition? How does your content stack up in Google’s eyes? If you don’t...
Effective Branding
A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...
How to Talk to a Graphic Designer: Bridging the Gap
Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other....
Writing a Compelling Call to Action
How important is a proper Call to Action? Research suggests that advertisements with compelling Calls to Action yield up to 55% more traffic and sales than those without. Convincing your...
