Ideas
Be inspired by ideas in printing, design, illustrations and more from online printing company Overnight Prints.
A True Sink or Swim Story
Its roots began as a small kayak rental shop in Huntington Harbor, California. Andrew Allen, an avid kayak fisherman purchased OEX Sunset Beach in the spring of 2007 when it...
Beginners Guide to SEO
How visible is your website to your target audience? Where do you rank, compared to your online competition? How does your content stack up in Google’s eyes? If you don’t...
Effective Branding
A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...
How to Talk to a Graphic Designer: Bridging the Gap
Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other....
Writing a Compelling Call to Action
How important is a proper Call to Action? Research suggests that advertisements with compelling Calls to Action yield up to 55% more traffic and sales than those without. Convincing your...
The Power of Words (in sales)
Do words have the power to influence sales and conversions? Have you ever thought about how they impact you? Reflect on the following words and phrases for five seconds each:...
In The Trenches With Ryan Dowd: Entrepreneur – Designer – Visionary
“You can learn strategy and theory from the most elite universities in the world, but there’s really nothing like getting into the trenches and doing the work.” That’s the advice...
Pro’s and Con’s of Postcard Marketing
Are you one of many small business owners who has spent thousands of dollars on online advertising, and have nothing to show for it? If so, you’re not alone. Postcard...
Five Simple Primary Market Research Techniques
Did you know that almost 95 percent of new product launches fail? This is due in large part to lack of proper market research. But conducting market research alone is...
Best Practices in Graphic Design
As an e-commerce site for online printing, Overnight Prints receives hundreds of questions about graphic design. We’ve heard your questions, frustrations and comments. In response, we’ve interviewed several successful graphic...
