The middle of the year is a strategic window for small businesses to stay top-of-mind, re-engage existing customers, and prepare for the final two quarters.
From June through August, seasonal shifts, school breaks, and campaign opportunities offer a powerful moment to refresh your print marketing.
This seasonal calendar outlines exactly what to print, when, and why—so you can build visibility, drive action, and make the most of every moment this summer.
Already working from a yearly marketing plan? This blog pairs well with our monthly print marketing plan that covers key moments all year long.
Here’s your June–August print game plan:
JUNE: Awareness, Community & Early Summer Promos
June includes Pride Month, Father’s Day, graduation season, and vacation-ready spending. Now’s the time to create print assets that connect emotionally and encourage repeat visits.
What to print:
- Postcards & Flyers for early summer events
- Greeting Cards & Notecards for Father’s Day or customer loyalty gifts
- Door Hangers to target local neighborhoods
- Stickers for branded packaging and giveaways
Want to stand out inside every package? Try these memorable client touchpoints like thank-you cards and bookmarks that leave a lasting impression.
JULY: Independence Day Promos & Mid-Year Momentum
With July 4th events and mid-year campaigns, you’ll want print that pops — literally and figuratively.
What to print:
- Posters for storefronts and booths
- Rack Cards for seasonal promotions
- Brochures to explain offers or services
- Business Cards for networking and vendor events
- Coasters or Bookmarks as branded freebies
Need help with layout or content? Here’s how to design brochures that convert and look like a polished brand.
AUGUST: Back-to-School & Pre-Fall Planning
August is your transition month. Customers are coming back from vacations, school is ramping up, and it’s your chance to re-engage before the fall rush.
What to print:
- Calendars for Q4 and holiday planning
- Presentation Folders for client onboarding or sales kits
- Thank-You Cards to re-engage inactive clients
- Branded Notepads or Letterhead for premium communication
Want to polish your brand image? These print materials help small businesses look bigger and more professional — without the agency-level budget.
Stay Ahead with Print
When you plan ahead, you don’t just save time — you make a bigger impact. From postcards and banners to custom folders and stickers.
At OvernightPrints, we make it easy to order in bulk, on-brand, and on time. From design to doorstep, we’re here to help you win summer.
Explore our seasonal print products now and keep your brand visible from June to August — and beyond.
