Death of the Business Card?

“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock,...

An Ode to H2O

International World Water Day is held annually on March 22 as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.

Never a Second Chance to Make a First Impression

You’ve heard of the elevator speech. That’s when you have from 30 seconds to one minute to pitch your organization, your product or yourself to a policy maker, venture capitalist...

Crazy March Media, Money & Marketing

With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your...

What Chlorine Free Means

As Kermit sings, “It’s not easy being green.” Especially if you’re involved in the printing or paper industry. We all like white paper. It’s easier to read and easier to...

The Networking Card

One of the secrets in life is finding people who are similarly aligned. How do you find people who believe what you believe, people who want what you want, and...

Roses are Red

Here are ten ideas to use in a Valentine’s Day direct mail program to promote your business.

A Tribute to Ben Franklin

In honor of Ben Franklin’s birthday on January 17 Early to bed and early to rise makes a man healthy, wealthy, and wise. We all know this aphorism.  And every...