4 Reasons Why Brand Consistency Makes Sales
If you’ve researched branding, then you know that there are six different areas to gauge the strength of a brand. Brands can be measured by their uniformity, uniqueness, versatility, administration,...
What are Creative Uses for Bookmarks That Don’t Involve Books?
Even if you’re a die-hard fan of all things digital and staunch supporter of going paperless, you might not want to dismiss bookmarks so fast. With a little out-of-the-box thinking,...
Top 4 Marketing Books That Will Transform Your Small Business
It’s that time of year when students are hitting the books again. Small business owners should take a page and consider some key additions to their reading library from successful...
Alternative Ways to Share School Pride on College Colors Day
Go Team Go! It’s Sept. 1, which means it’s College Colors Day. There’s nothing that both brings people together AND divides them more than donning a color (or two) in...
Business Card Tips: What Does Your Business Card Say About You?
Within the first 3 seconds, your prospect will assess whether you are professional, trustworthy and worth doing business with. What’s the takeaway? Your business card can make or break that...
Nonprofit Organization Prints to Rebuild Lives of Refugees
Speaking to Overnight Prints on National Nonprofit Day (Aug. 17), Sarah Hollis, development & communications officer, AMAR Foundation, shares how the nonprofit organization got started and ways in which print...
20 Movies You Didn’t Know Were Books First
Did you know the 1988 Christmas classic, “Die Hard,” was actually a film adaptation of a 1979 thriller novel by Roderick Thorp? It may surprise you to know how many...
The Best 4 Marketing Tools for Branding a Professional Speaker
Being invited to present an 18-minute TED Talk has the potential to be career defining. How does one score an invitation to the world-famous conference? To add the coveted title...
4 Modern American Artists to Watch
Can you match the artist to the art style?* Were the soft seascapes of the 19th century painted by Jackson Pollock? Was Andy Warhol known for politically-charged graffiti? Did Jean-Michel...
