Print SMART

Print SMART

Learn best practices for creating custom printed products, green printing and more from online printing company Overnight Prints.


Postcard Marketing 101 – Using Customer Testimonials

A testimonial should be short and to the point. Let it focus on one important item—customer service, timely delivery, a key product feature—and not try to cover everything.

Earth Day 2012

Earth Day 2012 gives people the opportunity to unite their voices in a call for a sustainable future. One way to do that is through the Billion Acts of Green®...

Be an Art Collector

You don’t have to be a millionaire to be an art collector.

Presenting the Pocket Folder

Designing pocket folders isn’t hard, but there are some tricks to it.

Death of the Business Card?

“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock,...

An Ode to H2O

International World Water Day is held annually on March 22 as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.

Never a Second Chance to Make a First Impression

You’ve heard of the elevator speech. That’s when you have from 30 seconds to one minute to pitch your organization, your product or yourself to a policy maker, venture capitalist...

Crazy March Media, Money & Marketing

With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your...

What Chlorine Free Means

As Kermit sings, “It’s not easy being green.” Especially if you’re involved in the printing or paper industry. We all like white paper. It’s easier to read and easier to...

The Networking Card

One of the secrets in life is finding people who are similarly aligned. How do you find people who believe what you believe, people who want what you want, and...